p art three: the marketing mix . chapter 9 place. an opening challenge. You are working for a French wine company. You know that Australian and American wine producers are seen as more technologically advanced and better value. How can you compete?. agenda. distribution supply chains
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part three: the marketing mixchapter 9place
You are working for a French wine company. You know that Australian and American wine producers are seen as more technologically advanced and better value.
How can you compete?
to the right place
at the right timethe secrets of place (distribution)
(Fernie and Sparks, 2004)
0 level channel
(photo courtesy of Dave Pickton)
make the products at home
and export them
make the products abroad
level of involvement and risk
Fernie, J. and Sparks, L. (2004) ‘Retail logistics: changes and challenges’, in J. Fernieand L. Sparks (eds) Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts, 2nd edn. London: Kogan Page.