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Windows Store for Windows 8.1. New design, new promotion and monetization opportunities. Ted Dworkin Partner Director of Program Management 2-123. Agenda. Progress since Windows 8 launch New user e xperience More flexibility for developers Updating to Windows 8.1.

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Windows Store for Windows 8.1

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Windows Store for Windows 8.1

New design, new promotion and monetization opportunities

Ted Dworkin

Partner Director of Program Management

2-123


Agenda

  • Progress since Windows 8 launch

  • New user experience

  • More flexibility for developers

  • Updating to Windows 8.1


Transparency, Flexibility, Partnership


Industry-leading economics


Progress since Windows 8 launch


8 months


Hundreds of millions of app downloads


Welcome to the Store


Delivering to more than 200 countries


Listening and improving


Average review time = 2.2 days


Improvements

  • Support for M-rated games

  • Crash data from certification

  • Detailed feedback for failure conditions

  • Enhanced analytics views for ratings and reviews

  • Policy clarifications


All policy updates noted


Windows Store redesigned


More effective merchandising…powered by


Demo: new Store design


Increased flexibility for developers


Consumables


Stored value and gift cards

Japan

Korea

Mexico

Netherlands

New Zealand

Norway

Poland

Portugal

Russia

Saudi Arabia

Argentina

Australia

Austria

Belgium

Brazil

Canada

Chile

Colombia

Czech Republic

Denmark

Finland

France

Germany

Greece

Hong Kong

Hungary

India

Ireland

Israel

Italy

Singapore

South Africa

Slovakia

Spain

Sweden

Switzerland

Taiwan

Turkey

United Arab Emirates

United Kingdom

United States of America


App bundles


Increased app roaming limits


70 new developer markets (191 total)


Download analytics data


Demo: updating to 8.1


8 to 8.1 just works


Open for 8.1 Store apps at launch


Summary

  • Progress since Windows 8 launch

  • New user experience

  • More flexibility for developers

  • Updating to Windows 8.1


Transparency, Flexibility, Partnership


Resources

  • Sessions:

  • 3-121 Monetization Opportunities for Windows Store Apps

  • 3-125 Fast Lane for Certification

  • 3-126 Validating Purchases for your App

  • Dev Center on MSDN:

  • App Builder blog

  • Take your app to market


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