The you tube generation reaching students through video media
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The YOU-Tube Generation: Reaching Students Through Video Media. Presenters: Mike Hess Associate Dir. of Off-Campus Living Stephan Oechsle Off-Campus Living Graduate Assistant Lynn Walsh Community Assistant Coordinator. Understanding the Message. General Points

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The you tube generation reaching students through video media

The YOU-Tube Generation: Reaching Students Through Video Media

Presenters:

Mike Hess

Associate Dir. of Off-Campus Living

Stephan Oechsle

Off-Campus Living Graduate Assistant

Lynn Walsh

Community Assistant Coordinator


Understanding the message
Understanding the Message

General Points

  • Take Direction from your Mission

    • The Off-Campus Living Office's mission is to coordinate services, education, events, and resources for off-campus living.

  • Education and Outreach themes in many Student Affairs Areas

  • Video Media, properly presented, can assist in fulfilling this need.


Understanding the message1
Understanding the Message

Our Message

Examples

  • Understanding City Regulations

  • Building Awareness

  • Personal Safety

  • Litter Control

  • Noise Ordinance


Creating a storyline
Creating a Storyline

  • Decide on a Topic

    • What is Most Important?

    • What is Suited to this type of Presentation?

  • Create a Pitch

    • What draws a student into the topic?

    • Is it a Newscast, PSA, something else?

  • Find the Participants

    • Identify your “Cast”

    • Organize the Team: production, editing, dispersal

  • Story Board the Idea


Making a video

Making a Video

We know what we want, but how do we actually make a video?

It’s Easier Than You Might Think!


Equipment
Equipment

  • Video Camera-$150 and up

  • Editing Program-final Cut Pro, Final Cut Express

    • Educational Discounts through APPLE

    • Windows Movie Maker-comes on PCs

  • Tripod-Some cameras come with tripods, $40 and up

  • Fire wire, USB connectors, to connect video camera to computer, some digital cameras allow you to edit on the camera as well-$20 and up


Resources on campus
Resources on Campus

  • Journalism/Communication Department

    • Students are eager to gain experience

    • Internships?

  • Other People who might be interested

    • Public Relations

    • Drama 

  • Telecommunications - Video Production Majors

  • Other offices that may have AV equipment


Other things to consider
Other Things to Consider

  • Time Commitment

  • Audience Appeal


Now for your viewing pleasure

Now for your Viewing Pleasure,

A Short Demonstration!


Giving your message a home
Giving Your Message a Home

  • Facebook

  • University Website

  • MySpace

  • YouTube, Google Video, Yahoo Video

  • Local Theatres



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