1 / 15

SOCIAL MEDIA & ON LINE PR

SOCIAL MEDIA & ON LINE PR. An Overview, Stats and figures on Social Media By Dr Phil Osagie, Global Strategist, JSP. Definition. Interactive Dialogue Users generated content Social communications Transformational Consumer Generated vs Traditional Media. Power to the People!.

dash
Download Presentation

SOCIAL MEDIA & ON LINE PR

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOCIAL MEDIA & ON LINE PR An Overview, Stats and figures on Social Media By Dr Phil Osagie, Global Strategist, JSP

  2. Definition • Interactive Dialogue • Users generated content • Social communications • Transformational • Consumer Generated vs Traditional Media

  3. Power to the People! • “It is democratizing communities. It is shifting the power away from the editors and publishers and the establishment. Now it is people who are in control” • It is a shift from monologue to a dialogue

  4. Major Social Media Platforms • Wikis • Blogs • Podcasts • Micro blogging- Twitter etc • Content communities- YouTube etc • Picture sharing • Social networking

  5. Social Networks • Facebook • My Space • Google+ • Bebo • LinkedIn

  6. Stats • Facebook 750 million users- 1 in 9 people on earth • People spend 700 billion minutes per month on Facebook • 20 billion Facebook applications installed daily • YouTube generated 92 billion page views per month and 5 billion video streams per month • Wikipedia hosts 17 million articles • 300 images uploaded on Flickr every minute • Flickr hosts 5 billion images

  7. Stats • 2/3 of the global internet population visit social networks • 5.3 billion mobile subscribers • 6.1Trillion SMS messages sent in 2010 • 11 billion applications downloaded • By 2013 mobile will overtake the pc in mainstream web access • 200million Tweet users & 140m tweets a day • 40 billion tweets

  8. More… • Twitter handles 1.6 billion queries per day • Twitter adds 500,000 users daily • Google+ has 25 million users • Google+ fastest social network to reach 10million users in 16 days • 1 billion searches a day • Google maps guided 12 billion miles in 2010 • 80% of companies use social media for recruitments

  9. Overview • 7 billion people are in the world • More than 1billion people use social networks • 50% social network are connected to brands • 36% posted content in social network is about brands • 15% of social media users are more inclined to buy from brands that advertise on social media

  10. More… • 100 million LinkedIn members. 18m in groups. • 1 million new members every week. • 2 billion searches annually. • 3 billion photos archived in flickr.com. • 300 million job related searches every month.

  11. Key Success Factors • Credibility • Consistency • Responsibility • Engagement • Great content

  12. SUCCESS FACTORS… • Define your strategy(think conversations not campaigns) • Don’t assume social media is the only answer • Listen • Engage • Converse – sharing, asking, advising , raving etc • Measure

  13. FACILITATOR’S INFO Dr Phil Osagie Public Relations Strategist Communications Specialist on Emerging Markets & Africa Global Strategist, JSP Communications & JSP Canada President PRCAN & Faculty at Pan African Univ. (LBS) Email: drphilosagie@live.com Cells: +2348035651565, +14167296945 Web: www.jspcorporate.com, www.jspcanada.com LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top Blog: http://pr1advertising.wordpress.com http://drphilosagie.posterous.com/ Facebook: www.facebook.com/drphilosagie Twitter: https://twitter.com/#!/drphilosagie

More Related