Smart Advertising. I-GO Presentation Boston Consulting Group Case Competition May 2011. Vincent Yu, Geoffrey Zheng & Mike Zhang. What are your “pain points” as a carsharing service?. Differentiating specific appeals for specific market segments.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Boston Consulting Group Case Competition
Vincent Yu, Geoffrey Zheng & Mike Zhang
Differentiating specific appeals for specific market segments
Leveraging network of current car-sharers to spread word-of-mouth
Balancing cost with new improvements to service
Near West Side
Capture the low-income market
Challenge for environmental activists; product differentiation
Challenge for model customers; product differentiation and cost leadership