Ride Hard ProShop “You Go Girl!”

1. Ride Hard ProShop“You Go Girl!” Shaylee Thar Bianca Zuniga Melanie McDonough

2. Detailed Background Our business started as a group of college kids that met at the Barstow-Las Vegas race and noticed there was a significant need for a higher quality of dirt bikes catered to female racers. So, being business gurus we put our resources together to create our own dirt bike manufacturing and modifications company that builds custom bikes and also offers the latest technology in design and performance. We decided to name our company Ride Hard ProShop.

3. Roles Ride Hard ProShop is a privately owned business with Bianca serving as the Chief Executive Officer, Shaylee as the Chief Financial Officer, and Melanie serving as the Chief Technology Officer.

4. Information We provide our in-store customers with both standard and custom designed dirt bikes such as the DirtBlazer750, RaceMaster500, and the RocketPower900. In store you can find high quality parts including common maintenance parts. If we don’t have a part in-house, we will order for our customers for in-store pickup. We also offer riding gear such as jerseys, pants, helmets, boots, goggles, etc. and repair services. Our online customers can order any of our parts, apparel, and accessories, or have the option to view our standard dirt bikes. We also have a “Meet Your Match” survey for intermediate racers to take. After completing the survey, they will have a better idea of what style of bike and engine size is best suited for them. For the professional riders, we offer a “Design Your Dream Bike” link for them to specify exactly what they want and then submit their order and we will build their bike for in-store pickup.

5. Customer Demographics Our customers consist of experienced female dirt bike racers that compete at intermediate to professional levels. Their likes and interests consist of dirt bike racing.

6. Marketing Our online marketing strategies are our website, facebook, and twitter. On our website we provide our products and a list of our in-store services. There are weekly videos uploaded that display our custom made bikes in competitive races across the nation. We also display ads for the manufacturers that we purchase our merchandise from. Our customers are able to get daily deals and access codes via facebook and twitter. We also send our customers bi-weekly emails containing information about special deals and new merchandise. For our storefront marketing strategies consist of our own catalog, ads in other dirt bike magazines, and public relations. For our public relations we help sponsor races, competitors, and prizes.

7. CRM vs ERP • Our group chose to use CRM over ERP because CRM systems are more personal and help to establish and maintain a good customer relationship. This is a key factor in attracting new customers and maintaining current customer loyalty. Also, CRM systems are the better option for smaller businesses because they are more personable. They are also easier to use because they require less users than ERP systems, and because our company is smaller it is also more convenient. • The CRM system that we chose to use is the Sugar Ultimate package through SugarCRM.

8. Sugar Ultimate Package • What it does: This package provided by SugarCRM gives businesses the ability to store and organize customer information in one easy-to-use program.

9. Sugar Ultimate Package • Features: This package has mobile accessibility through Blackberry and Iphone smart phones and the Apple Ipad. You can get this package in 22 different languages and it has multi-currency support for use within different countries. It also offers advanced features such as reporting, sales forecasting, quotes, product catalog, and contracts. It has advanced security in order to assure protection for user’s private information. The sugar ultimate package can be backed up to prevent information from being lost and also has a 24 hour support service. If a business wants, they also have the ability to store their information through cloud deployment.

10. Sugar Ultimate Package • Who uses it: Many different industries use this package including education, financial services, government and public sectors, media, non-profit organizations, real estate, telecommunications, insurance companies, and many more. Some specific businesses that use it are Zurich Insurance Group Ltd, Australian Scholarship Foundation, Teachers’ Retirement System of the City of New York, Vtech, and SIM University in Singapore.

11. How To Use This System We plan to use the Sugar Ultimate Package to strengthen and maintain customer relationships. We can accomplish this by storing their information in our system and retrieving that information to predict the products they need or would be interested in.

12. Pros The Sugar Ultimate Package offers mobile accessibility so when we go to competitions we can easily access customer information from our phones. Another pro is that we can manage multiple different networks such as Gmail, Facebook, Jigsaw, Twitter, Hoovers, Zoominfo, Google Docs, etc. We can also do billing through the Sugar Ultimate CRM package.

13. Cons Although we have the ability to incorporate the information stored on the CRM directly to Microsoft Outlook, Word, and Excel in order to create reports and send out promotional emails, this requires very strong technical knowledge. So, sending out emails isn’t a very convenient or easy task.

14. Price The price per month for the Sugar Ultimate CRM Package is $100/user for one month of service. So, for our three person business it would cost us $300 a month. When purchasing the package you have the option of a contract with the minimum of one year, and up to five year in yearly increments. So, for each user it would be approximately $1,200 a year.

15. E-Commerce Revenue Models • Sales Revenue Model: Our company sells parts, accessories, and apparel online. We will have items priced and ready to be shipped out the next day. We also keep a current product list online, organized by categories. This allows customers to easily access their desired products. • Advertising Revenue Model: We allow our suppliers to purchase advertising space on our online website. Each time it is clicked on we charge a $5 commission fee.

16. Web 2.0 Technologies

17. Dingbee • This technology gives users the ability to create and schedule events on a social calendar and share these events with others by following each other. It also allows you to join an event and post it to your calendar. You can search specific dates for events and the site is working towards providing users the ability to search for events based on location. Another feature of Dingbee is that it has mobile access, so it is very convenient to use. We plan on using Dingbee in our business by posting sales, events, and racing competitions so our customers can follow us and keep updated on our social calendar.

18. Edistorm • Features Edistorm allows users to add ideas to one collective interface and vote one what ideas they like the best by dragging voting icons around. It has instant reporting so instead of taking time our of coworker’s day, Edistorm collects all the data and creates an ongoing list of the proposed ideas on the site. It also allows users to discuss and comment on one another’s ideas. You can establish whether you want your storm private or public.

19. Edistorm • How we will use it We will use Edistorm both privately, within our business, and publicly, allowing customers to voice their opinions and ideas. This will help us establish what our customers want and allow our coworkers to voice their professional input as well. Since it can be accessed through the web, it is easy to add ideas wherever you are without having to be in a boardroom. This will also allow our customers to give their ideas without having to go through the hassle of installing software.

20. Atendy • Features With Atendy you can create, edit, and manage your events. You can also create and design tickets your business will needs along with choosing the payment methods. It allows you to edit your guest database in order to get to know your guests better before events. The attendee page can also double as a check in or registration page on the day of events, creating less stress on employees. It helps businesses organize and manage payments from their guests. Atendy has an interactive schedule builder that allows you to instantly update your events for guests. Another feature that Atendy offers is a smart link, or URL, that you can give to partners to put on their websites. These will tell you how many sales were generated from each location of a smart link. It also notifies you if something in your event needs your attention so you can update it immediately.

21. Atendy • How we will use it Our business would use Atendy to organize our events more easily and smoothly. We would manage each event with ease and we could gain better customer relations by learning more about our customers, their spending habits, and how much they enjoyed the events through Atendy’s many features. We could also easily manage our revenue from each event and learn how to generate more revenue for future events.

22. YourAM • Features: YourAm offers smart appointment scheduling that will automatically fill in your available time slots without clashing or double booking your appointment times. It allows you to set up SMS and email notifications to alert staff about upcoming appointments. It also lets others spread the word about your company via facebook. YourAM allows your contacts to book appointments themselves, to avoid scheduling conflicts. It automatically schedules the employees and the resources required for an appointment. You can back up your appointments through Google calender so you can access it even if YourAM is down. Another feature of YourAM is that it has an analytics application that allows you to see what days, seasons, or times are your busiest.

23. YourAM • How we will use it We will allow our customers to schedule maintenance and repair appointments through YourAM. This way they can give a brief description of what type of work they done on their bikes, allowing us to instantly reserve a time slot along with the resources and service technicians needed to meet their needs. Customers can also send our business SMS messages scheduling or requesting an appointment, this way we can get back to them right away, allowing us to streamline our appointment processes. We could use the analytics to help our business to be better prepared during our busiest times.

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