Verisign tld services introduction to new tlds for the charitable and the ngo sector
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VeriSign TLD Services: Introduction to New TLDs for the Charitable and the NGO Sector. Mike Davies 15 th of July 2009. Agenda. VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now

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VeriSign TLD Services: Introduction to New TLDs for the Charitable and the NGO Sector

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Verisign tld services introduction to new tlds for the charitable and the ngo sector

VeriSign TLD Services:Introduction to New TLDs for the Charitable and the NGO Sector

Mike Davies

15th of July 2009


Agenda

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion


Core product mix

  • Identity and security

  • Scalable directories

  • Interoperability

Internet Infrastructure

VIP

Naming

Core Product Mix

SSL

  • SSL Certificates

  • Extended Validation SSL

  • VeriSign Secured

  • Authentication Service

  • VIP Network

  • Fraud Detection Service

  • New TLD Services

  • Domain Name Zone Alerts

  • IDNs

  • iDefense


Agenda1

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion


How the internet is changing top level domains

The Internet Now

Who, why, when ?

  • com

  • net

  • cc

  • tv

  • name

  • jobs

Over 250 Generic & Country TLDs

  • Who?

  • ICANN (not for profit)

  • Coordinate Internet's addressing system

  • Why?

  • Promote competition

  • Ensure security /stability

  • More innovation/choice

  • When?

  • - Expected in 2010

Anticipated look of The Internet as of Q1 2010

TypeExample

Geo

Brand

Consortium

Generic

Almost any string could be a TLD

  • nyc

  • anybrand

  • bank

  • friend

How the internet is changing – Top Level Domains


How the internet is changing implications

Websites

Email

Navigation

www.pizza.nyc

[email protected]

www.hotels.nyc

www.partner.anybrand

[email protected]

www.anybrand

www.searchfora.bank

[email protected]

www.firstlocal.bank

www.finda.friend

[email protected]

www.london.friend

How the internet is changing – Implications

Geo

Brand

Consortium

Generic


How the internet is changing open or community tld

Open

Community

  • Criteria and authentication process set by TLD awardee

  • Likely to be a Geo, Consortium or a Brand

  • Low volumes, security benefits, implied legitimacy

How the internet is changing – Open or Community TLD

  • No criteria or authentication for parties registering a site

  • Likely to be a Geo or a Generic

  • Potentially high volumes, no restrictions


How the internet is changing timeline

Hong Kong ICANN New gTLD meeting

London ICANN New gTLD meeting

Abu Dhabi ICANN New gTLD meeting

New York ICANN New gTLD meeting

Communication Period

Application Period

New TLDs Live

Final Application Guidebook

Draft Application Guidebook v3

ICANN Sydney meeting

ICANN Seoul meeting

Expected Q4 2010

25/10/09

21/06/09

13/07/09

15/07/09

Expected Q1 2010

Expected December 2009

Expected September 2009

End July 09

Start August 09

Expected September 2009

How the internet is changing – Timeline

2009

2010


Agenda2

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion


What this means for your brand questions

Legal

Marketing

Technical

  • What about IP protection?

  • ICANN Draft Application Guidelines, good resource

  • Are there other brands who want same TLD?

  • Risk analysis

  • Is this a defensive play?

  • Don’t want it now but, what if we want it later?

  • Any Geo TLDs to consider?

  • Prestige or regions

  • Any Generics we want to register?

  • - Or we want websites on

  • Do we want to register our own brand TLD?

  • - Prestige, 1st mover advantage, Partner home?

  • If there are more sites, how do I manage content?

  • - Start by mirroring ?

  • Have we the right Online Brand Mgmt relationship?

  • - Do they understand this?

  • Are there security benefits?

  • - In a consortium

Company wide

  • Are there opportunities in a consortium?

  • Or risks if someone else controls a TLD?

  • What is my industry association’s position?

  • - Are they aligned with other global / national associations?

What this means for your brand – Questions


What this means for your brand do you want to apply

If yes…

  • Relatively simple

  • Potentially expensive

  • Application fees may reduce in future

If no…

  • Is it important for your brand?

  • Wait and see is a valid strategy in your sector

  • Potential for conflict – same “string” of letters

What this means for your brand – Do you want to Apply?


Agenda3

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion


What this means for your sector benefits

Clarity

Security

Control

- Consumers will grow to expect charities to have a .ngo TLD

- Consumer education would help establish

- Can be as simple as explanation on your site

  • Expected to reduce some types of fraud, open to other attacks as any TLD

  • Will impact Phishing but not cure it. Opportunity for DNSSEC

  • Could impact “major disaster” related fraud

  • - Community TLD, sector sets Entry Criteria

  • Strict Eligibility criteria

  • - Tighter control

What this means for your sector – Benefits


What this means for your sector potential authentication model

What this means for your sector – Potential Authentication model

Security benefits


What this means for your sector business case

What this means for your sector – Business Case

This is an initial attempt at creating a business case for implementing which requires validation*

*The above example does not include significant application preparation costs, possible dispute fees etc


What this means for your sector applying

Application process

  • Draft version available

  • One more expected

  • www.ICANN.org

1st year Costs

  • $185k to apply

  • $25k ICANN Running costs*

  • Additional costs: Registry, Administration and marketing

2nd year onwards

  • $25k ICANN Running Costs*

  • Additional costs: Registry Administration and marketing

What this means for your sector – Applying

*If the number of registrations stays at or below 50K, $25K per year is accurate.  Above 50K the fees will be the fixed fee ($25K) + $.25 per annual registration/renewal increment


What this means for your sector do you want to apply

If no…3 Questions

  • Do you care if someone else applies for it?

  • Will you ever want this sector domain?

  • Will you want to object to a new TLD?

If yes… 4 questions

  • Can you get cross sector support?

  • What should the TLD be?

  • How will it be governed / administered / run?

  • How would it be funded?

What this means for your sector – Do you want to Apply?


What this means for your sector if you do apply

Who is your community ?

  • Industry associations?

  • Major charities?

  • Umbrella groups?

Do they want this ?

  • Valid business case?

  • Big enough benefits?

  • Risks in not applying?

Globally co-ordinated ?

  • Different language TLDs?

  • Existing global body?

  • If not, who?

What this means for your sector – If you do apply

Q1: Can you get cross sector support?


What this means for your sector if you do apply1

  • Could be all 3 (or any others) but would take multiple applications

  • Dependant on community, could include internationalised versions

What this means for your sector – If you do apply

Q2: What could the TLD be? (some examples)

  • .ngo

  • Most inclusive

  • Well known

  • International

  • .charity

  • Clear message

  • Excludes NGO

  • Not international

  • .give

  • Clear message

  • Memorable

  • Not international


What this means for your sector if you do apply2

Role

Responsibilities

Potential Actors

ICANN

Other

Registries

Existing Association

Existing Association

New Association

New Association

In house

Registry

Group of Charities

Existing Company

INITIAL FOCUS

VeriSign

What this means for your sector – If you do apply

“…keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers” Source: ICANN Website

Q3: How could it be governed / administered / run?

Internet

Infrastructure

Policy

Your Sector

TLD

Governance

  • Set Policy for the TLD

  • Set pricing and entry criteria

  • Setting the strategy for the TLD

  • Implement policy

  • Maintain external relationships

  • General administration

Administration

Registry

Operator

  • Maintain TLD Registry

  • Authentication Verification (if required)

  • Market through network of registrars


What this means for your sector funding

Corporate Donations?

  • CSR is high profile

  • Provide application fee

  • Provide running costs

Investors?

  • Potentially profitable TLD

  • Investors may be interested

  • Does business case support?

Associations?

  • Provide policy oversight

  • Best representatives

  • Spread the cost

What this means for your sector – Funding

Q4: How could it be funded?


Agenda4

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion


What should your company be doing now internally

The introduction of New TLDs is aglobalchange which could haveanimpacton your existingonline operations and brand

DiscussNew TLD scenario and gain Executive Support

Buildcross company and cross disciplineTeam

Your company’sonline presenceis nowmanagedacrossmultiple disciplines, if the change is not managed by cross functional teamthreats and opportunitiesmay not beidentified

Prioritiseareas where inactivity could cause damage toexistingoperations, thenevaluateareas whereopportunitiescould result inincreasedbusiness

Assess Riskfor existing and planned operations

Decide and communicate internallyActionsrequired for your organisation

Decisions aroundrisksshould becommunicatedtoconfirm assumptions and ensureopportunitiesidentified progresswith appropriate executive sponsorship

What should your company be doing now – Internally

Activity

Justification


What should your company be doing now externally

Monitor ICANN application process andTimelines

If of interest,ICANNTimelines have changed already on a number of occasions, but missing the application process deadlinecould prove costly

Monitormarket forTLDsannounced

That are eithercompetitiveto your businessorarecomplementaryenough to justify investing in a web presence in thatdomain if of interest

ConsiderConsortiumswhere appropriate

In some industries, aconsortium could provide additionalbenefitssuch as verification of the registrant to minimise fraud or. If your industry has entry criteria,anindustry TLD could beappropriate

Understandingtherisksandbenefittingfrom theopportunitiesof this global changerequiresthe selection of the rightstrategic relationshipsto help you understand the appropriate steps to take for your business

Choose the rightStrategic Relationshipsfor your ICANN application

What should your company be doing now – Externally

Activity

Justification


Agenda5

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion


How verisign can help our services

Registry Operations& Management

TLD Application Consulting

  • Build, Operate, & Maintain TLD Registry

  • Globally dispersed DNS resolution sites

  • DNSSEC & Automated Whois

  • IPv4 and IPv6 Compliance

  • Supporting Technical Documents for ICANN Application

  • Discuss ICANN Rules and Regulations

  • New TLD Compliance Matrix

Domain nameRegistration Support

Value Added Solutions

  • Extensive ICANN accredited Registrar Channel

  • Registrar Software Toolkit for Streamlining Registrations

  • 24x7 support for overseas Customer Service Support availability

  • Authentication

  • Reporting

  • Data Analysis (TLD Profiling Service)

  • Additional Security (VIP and EV SSL)

How VeriSign can help – Our Services


How verisign can help why verisign

How VeriSign can help - Why VeriSign?

VeriSign is the natural and trusted company to form a strategic relationship with a proven, global domain name registry solution that can support the distribution of millions of domain names with operational accuracy and stability 100% of the time

Leverage Our Global Infrastructure

Domain Name Registries

  • Our Core Competency: Leverage the VeriSign DNS infrastructure and take the burden off yours

  • Reliability: Operational accuracy and stability for 100% of the time

  • Scalability: Manages 13 Global Data Centers

    • Manages over 87 million domain names

    • Processes over 48 billion queries/day (peak)

  • Convenience: User Friendly Portal and 24x7x365 Customer Support


Agenda6

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion


Verisign tld services introduction to new tlds for the charitable and the ngo sector1

VeriSign TLD Services:Introduction to New TLDs for the Charitable and the NGO Sector

Mike Davies

15th of July 2009


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