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VeriSign TLD Services: Introduction to New TLDs for the Charitable and the NGO Sector. Mike Davies 15 th of July 2009. Agenda. VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now
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Who, why, when ?
Over 250 Generic & Country TLDs
Anticipated look of The Internet as of Q1 2010
Almost any string could be a TLD
London ICANN New gTLD meeting
Abu Dhabi ICANN New gTLD meeting
New York ICANN New gTLD meeting
New TLDs Live
Final Application Guidebook
Draft Application Guidebook v3
ICANN Sydney meeting
ICANN Seoul meeting
Expected Q4 2010
Expected Q1 2010
Expected December 2009
Expected September 2009
End July 09
Start August 09
Expected September 2009How the internet is changing – Timeline
- Consumers will grow to expect charities to have a .ngo TLD
- Consumer education would help establish
- Can be as simple as explanation on your site
This is an initial attempt at creating a business case for implementing which requires validation*
*The above example does not include significant application preparation costs, possible dispute fees etc
1st year Costs
2nd year onwards
*If the number of registrations stays at or below 50K, $25K per year is accurate. Above 50K the fees will be the fixed fee ($25K) + $.25 per annual registration/renewal increment
If no…3 Questions
If yes… 4 questions
Do they want this ?
Globally co-ordinated ?
Q1: Can you get cross sector support?
Q2: What could the TLD be? (some examples)
Group of Charities
VeriSignWhat this means for your sector – If you do apply
“…keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers” Source: ICANN Website
Q3: How could it be governed / administered / run?
Q4: How could it be funded?
The introduction of New TLDs is aglobalchange which could haveanimpacton your existingonline operations and brand
DiscussNew TLD scenario and gain Executive Support
Buildcross company and cross disciplineTeam
Your company’sonline presenceis nowmanagedacrossmultiple disciplines, if the change is not managed by cross functional teamthreats and opportunitiesmay not beidentified
Prioritiseareas where inactivity could cause damage toexistingoperations, thenevaluateareas whereopportunitiescould result inincreasedbusiness
Assess Riskfor existing and planned operations
Decide and communicate internallyActionsrequired for your organisation
Decisions aroundrisksshould becommunicatedtoconfirm assumptions and ensureopportunitiesidentified progresswith appropriate executive sponsorshipWhat should your company be doing now – Internally
If of interest,ICANNTimelines have changed already on a number of occasions, but missing the application process deadlinecould prove costly
That are eithercompetitiveto your businessorarecomplementaryenough to justify investing in a web presence in thatdomain if of interest
In some industries, aconsortium could provide additionalbenefitssuch as verification of the registrant to minimise fraud or. If your industry has entry criteria,anindustry TLD could beappropriate
Understandingtherisksandbenefittingfrom theopportunitiesof this global changerequiresthe selection of the rightstrategic relationshipsto help you understand the appropriate steps to take for your business
Choose the rightStrategic Relationshipsfor your ICANN applicationWhat should your company be doing now – Externally
TLD Application Consulting
Domain nameRegistration Support
Value Added Solutions
VeriSign is the natural and trusted company to form a strategic relationship with a proven, global domain name registry solution that can support the distribution of millions of domain names with operational accuracy and stability 100% of the time
Leverage Our Global Infrastructure
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