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Chapter 1. Understanding Business Communication in Today’s Workplace. Learning Objectives. Learn why communication matters Communicate as a professional Explore the communication process Commit to ethical communication Communicate in a diverse world Use communication technology.

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Chapter 1

Chapter 1

Understanding Business Communication in Today’s Workplace


Learning objectives

Learning Objectives

  • Learn why communication matters

  • Communicate as a professional

  • Explore the communication process

  • Commit to ethical communication

  • Communicate in a diverse world

  • Use communication technology


Understanding why communication matters

Understanding Why Communication Matters


For your career

For Your Career


For your company

For Your Company

  • Marketplace Ties

  • Conversations and Trends

  • Production and Problems

  • Financial Outcomes


For your company1

For Your Company

  • Timely Information

  • Decision-Making

  • Marketing Messages

  • Employee Engagement


Chapter 1

Effective Communication

Practical

Factual

Concise

Efficient

Persuasive

Clear


Summary of discussion

Summary of Discussion


Communicating as a professional

Communicating as a Professional


What is professionalism

What Is Professionalism?


What employers expect

What Employers Expect

  • Organizing ideas and information

  • Expressing yourself coherently

  • Constructing compelling narratives

  • Evaluating data and information

  • Listening actively to others


What employers expect1

What Employers Expect

  • Communicating with diverse audiences

  • Using communication technologies

  • Using standard grammar and spelling

  • Adapting messages and styles

  • Communicating in a civilized manner


What employers expect2

What Employers Expect

  • Communicating ethically

  • Respecting company information

  • Following laws and regulations

  • Managing time and resources

  • Improving your skills over time


Chapter 1

Organizational Context

Communication

Channels

Company

Policies

Organizational

Structure

Personal

Relationships


Center on the audience

Center on the Audience


Business etiquette

Business Etiquette

  • Respect

  • Courtesy

  • Common Sense


Summary of discussion1

Summary of Discussion


Exploring the communication process

Exploring the Communication Process


Communication process

Communication Process

1. Sender has an idea

2. Sender encodes the idea

3. Sender produces the message

4. Sender transmits the message


Communication process1

Communication Process

5. Audience receives the message

6. Receiver decodes the message

7. Receiver responds to the message

8. Receiver provides feedback


Communication models

Communication Models

Business Communication 1.0

Business Communication 2.0

“We talk, you listen”

“Let’s have a conversation”


Chapter 1

Business Communication 2.0 Model

Hybrid

Method

Traditional

Approach

Social Media

Approach

Strategic

Plans

Policies

Customer

Support

Project

Updates


Summary of discussion2

Summary of Discussion


Committing to ethical communication

Committing to Ethical Communication


Unethical messages

Unethical Messages

  • Plagiarism

  • Omission

  • Misquoting

  • Distortion

  • Privacy


Ethical questions

Ethical Questions

  • Dilemmas

  • Lapses


Make ethical choices

Make Ethical Choices

  • Have you defined the situation?

  • Why are you communicating?

  • What impact will your message have?

  • What good or harm will be achieved?

  • Will your assumptions change?

  • Are you comfortable with the decision?


Summary of discussion3

Summary of Discussion


Communicating in a world of diversity

Communicating in a World of Diversity


Workforce diversity

Workforce Diversity

Advantages

Challenges

  • Ideas and Views

  • Diverse Markets

  • Employee Talents

  • Perceptions

  • Responses

  • Communication


Key diversity aspects

Key Diversity Aspects

Cultural Context

Age Differences

Legal and Ethical

Gender Differences

Social Customs

Religious Differences

Nonverbal Signals

Ability Differences


Cultural context

Cultural Context


Legalities and ethics

Legalities and Ethics

Withhold Judgment

Seek Mutual

Ground

Send Honest

Messages

Respect Cultural

Differences


Social customs

Social Customs

Formal Rules

Informal Rules


Chapter 1

Nonverbal Signals

Communication Process

Decoding

Messages

Interpreting

Messages

Cultural Context


Age differences

Age Differences


Chapter 1

Gender Differences


Chapter 1

Religious Differences

Personal

Beliefs

Workplace

Issues


Ability differences

Ability Differences

  • Respect

  • Sensitivity

  • Technology


Improving intercultural communication

Improving Intercultural Communication

  • Avoid ethnocentrism

  • Avoid stereotyping

  • Don’t assume others are like you

  • Avoid being judgmental

  • Respect other cultures


Improving intercultural communication1

Improving Intercultural Communication

  • Tolerate ambiguity

  • Look beyond superficial factors

  • Recognize your own biases

  • Be flexible and prepared to change

  • Observe and learn


Chapter 1

Intercultural Writing

Plain Language

Obvious Words

Clarity

Numbers

Slang & Jargon

Brevity

Short Paragraphs

Transitions


Speaking with multilingual audiences

Speaking with Multilingual Audiences

  • Speak clearly and simply

  • Look for feedback

  • Rephrase as needed

  • Clarify your meaning

  • Do not “talk down” to others


Speaking with multilingual audiences1

Speaking with Multilingual Audiences

  • Learn important phrases

  • Listen with care and respect

  • Adapt your conversation style

  • Check for comprehension

  • Clarify what will happen next


Summary of discussion4

Summary of Discussion


Using communication technology effectively

Using Communication Technology Effectively


Using technology

Using Technology

Maintain

Perspective

Be Productive


Using technology1

Using Technology

Stop Information

Overload

Reconnect

with People


Summary of discussion5

Summary of Discussion


Understanding business communication in today s workplace

Understanding Business Communication in Today’s Workplace


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