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Game Release Modern Warfare 2 Rolls Out Into Retailers

Game Release Modern Warfare 2 Rolls Out Into Retailers . Brian Anderson Brian Free Parker Scanlon. -Released on November 10 - 6 th Installment of Call of Duty Services

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Game Release Modern Warfare 2 Rolls Out Into Retailers

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  1. Game Release Modern Warfare 2 Rolls Out Into Retailers Brian Anderson Brian Free Parker Scanlon

  2. -Released on November 10 -6th Installment of Call of Duty Services -In conjunction with Call of Duty: Modern Warfare: Mobilized for the Nintendo DS and Call of Duty: Modern Warfare: Reflex for WiiConsole -YouTube Call Duty Warfare 2

  3. -Video-game publisher Activision hired TBWA for Marketing of Game -First teaser/trailer of Modern Warfare 2 March 25, 2009 - Twitter account to build up hype -Twitter Release for new MW 2 Controller -Monster Energy and Activision to develop promotions Biggest Entertainment Launch of all Time! WHY?

  4. HYPE

  5. Pre-ordering • pre-ordering is about locking you into a purchase instead of a rental, and this is often accomplished with a bonus. • Ex: Wal-Mart gives you $20 eGift card • EX: Amazon gives $20 credit for next video game purchase • Gamestop: 2.5 million total pre-orders just in the US alone:

  6. Sales • Standard edition: includes just the game. • Retail: $60 • Hardened Edition: includes a code to download "Call of Duty Classic," limited edition Steel Book case and a "Behind the Lines" collector's art book. • Retail: $80 • Prestige Edition adds night-vision goggles, night-vision goggles collector's stand, a code to download "Call of Duty Classic," limited edition Steel Book case and "Behind the Lines.“ • Retail: $160

  7. Sales (continued) • Generated $310 million in 24 hours to become "the biggest launch in history across all forms of entertainment.“ • Harry Potter Book 1st day sales: $170 million • Dark Night 1st day sales $67,165,092 • 1st day sales: 4.7 million in the U.S and UK • 7 million copies sold world-wide on the 1st day • Previous day-one sales record holder, Grand Theft Auto IV sold 3.6 million world wide

  8. Current Advertising • Football Games TV Ads • YouTube • The Hype Behind the Game • Wal-Mart

  9. Urinal Advertising

  10. Sources • http://adage.com/article?article_id=140497 • http://popwatch.ew.com/2009/11/12/call-of-duty-modern-warfare-2-youre-no-dark-knight/ • Youtube.com

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