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Public Affairs Guidance. MC1(SW/AW) M. E. Miller. Objective. Write proposed public affairs guidance. Overview. Purpose Format PPAG vs. PAG Routing/Approval. Purpose. Support public discussion of defense issues and operations Source document for responding to media/public

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public affairs guidance

Public Affairs Guidance

MC1(SW/AW) M. E. Miller

objective
Objective
  • Write proposed public affairs guidance
overview
Overview
  • Purpose
  • Format
  • PPAG vs. PAG
  • Routing/Approval
purpose
Purpose
  • Support public discussion of defense issues and operations
  • Source document for responding to media/public
  • Internal document, not for distribution
  • Involves planning and coordination
format
Format
  • Classification/References
  • Background
  • Purpose
  • PA Posture/Approach
  • Public Statement
  • Questions & Answers
  • Miscellaneous Information
  • Points of Contact
format1
Format

Unclas

Subject: Public Affairs Guidance (PAG) - Hurricane Katrina Support Operations 2005 (U)

1. References. Ref A, Department of Defense (DoD) Instruction 5405.3, Development of PPAG, 5 Apr 1991. Ref. B, USNORTHCOM Execution Order for Hurricane Katrina Disaster Relief Operations, DTG 192300ZAUG2005.

format2
Format
  • Background
    • Provides user general information about the event.
    • Clear and Concise – Who, What, When, Why, etc.
    • Background NOT for release or public disclosure.
      • Ensure this is clearly marked on PAG.
format3
Format
  • Purpose
    • Explains the PAG’s purpose and identifies coordination actions, if any.
    • If created for higher approval, this is where that request for approval is listed.
format4
Format
  • Public Affairs Approach
    • PA Approach will be either Active or Passive.
    • If passive, ensure you specifically cite “Response to Query Only”.
format5
Format
  • Statement for Public Release
    • An approved public statement exercising the 5Ws and H in a news release format.
    • Can be for both Active or Passive PA postures, as needed.
    • Can include a contingency statement as well.
format6
Format
  • Questions and Answers (RTQ)
    • Anticipated questions and coordinated responses.
    • Always go beyond the obvious questions.
    • Numbered “Q1./A1., Q2./A2., etc.”
    • Keep answers thorough, concise and clear.
format7
Format
  • Miscellaneous Information
    • Includes Command Messages, Talking Points and Targeted Media
      • Messages organized by subject.
      • Messages & information goes deeper than RTQ
format8
Format
  • Points of Contact (POCs)
    • List the overall PAO and anyone who had a hand in drafting the PAG.
    • Include complete information (names, phone numbers, email, mail address, fax, etc.)
ppag vs pag
PPAG vs. PAG
  • PPAG developed by local command prior to operation or exercise
  • Forwarded to OASD(PA)
  • OASD(PA) completes and publishes PAG
coordination
Coordination
  • Higher headquarters
  • Subordinate units
  • Staff agencies
    • SAPP concerns, legal concerns, logistics
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