Presentation Transcript

1. Marketing Indicator 2.11-12

   Process the sale to complete the exchange.
2. Sales transactions include: Cash or sales check Debit card sales Credit card sales Layaway sales On approval sale Cash-on-delivery (COD) PayPal
3. Types of Retail Sales Cash sales include cash or checks Debit cards are bankcards or ATM cards – funds are withdrawn from the customers checking _______________ Visa, _______________, American Express, and _______________ are examples of credit cards
4. What is a special order? The request of an item not normally in stock or carried at a store
5. Procedures for processing special orders. Ticket is created (special order form, layaway form, open order form, special order form, purchase order form) Deposit (normally 20% or 50%) is recorded on the ticket Order printed so retailer can process purchase with the correct vendor Setup inventory item with correct barcode information, after the product is added to the purchase order system. Item is flagged for open/special order Customer is called to let them know order is in Paid for, account marked paid, receipt given, item given to customer NEVER GIVE AWAY a customers special order!
6. What is the nature of telephone orders in selling? Instant communication Customers calling on impulse Have sudden need and want need filled People buy where they feel comfortable Give them that feeling when they call Smile Must talk to the person as you do to someone in person Must be in control—ask the questions Must be polite and courteous—not pushy and aggressive Must have information to share with the potential customer
7. Procedures for processing telephone orders. Get Customer name/customer number Phone number Address Catalog number, if they have one Items they wish to purchase – IMPORTANT CHECK AVAILABILITY Sales tax/shipping charges/total Payment method Arrival time (when they should expect the items) Thank for business
8. Calculating Sales Tax 10% = _________ .10 3 ½ % = ___________ .035 Subtotal Tax Rate $267.82 X 5 ¼ % = Amount of tax Amount of Tax = $14.06 267.82+ 14.06 = Total Sales Total Sales = 281.88
9. Completing a Sales Transaction 2 running shorts at $32.50 each 3 pair of socks at $5 each Tax is 7.5% 2 x $32.50 = $65.00 3 x $ 5.00 = $15.00 $65.00 + $15.00 = $80.00 $80.00 x .075 = $6.00 $80.00+ $6.00 = $86.00
10. Completing a Sales Transaction The extension is the result of multiplying the number of units by the cost per unit Add item amounts Calculate sales _________ and total
11. Calculate Markdowns Markdowns are the most common type of price change. Markdowns are used as a tool to stimulate sales, dispose of slow moving/discontinued merchandise, meet competitors’ prices and increase customer traffic. MARKDOWN (MD) = RETAIL PRICE X MD% $25 = $100 X 25% FINAL SELLING PRICE = RETAIL PRICE – MD $75 = $100 - $25
12. Shipping/Delivery TableShipping Charges and Example You must also charge shipping for orders shipped to geographical zones. For Example: shipments addressed in geographical zone A, have a shipping charge of $15, while shipping charges are $10 for shipments addressed in geographical zone B. The rest of the world is subject to $25 shipping charges.
13. Shipping Charges How much should be charged to ship a 45-pound package to Puerto Rico from North Carolina based on the delivery chart above? $61.25 How much should be charged to ship a 4-pound package to California from Utah based on the delivery chart above? $8.25
14. Shipping Charges A 350-pound shipment is sent by motor freight at a rate of $10.60 per 100 pounds.  What are the shipping charges? 350/100 = 3.50 3.50 x 10.60 = $37.10 A 486-pound shipment is sent by motor freight at a rate of $12.45 per 50 pounds.  What are the shipping charges? 486/50 = 9.72 9.72 x 12.45 = $121.01
15. Money Matters Customer wants to purchase a droid phone for $99.98, with a 10% off coupon. Customer has $100 $99.98 X .1 = $10 (discount) 99.98 – 10 = 89.98 (subtotal) 89.98 X .0775 = 6.97 (tax amount) 89.98 + 6.97 = $96.95