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IPHONE 4. 597201014 Betty 597201117 Danny 597201208 Lia 597201351 Leah 597201258 Christine. Outline. I . Introduction Leah II. SWOT of I-phone A. Strength Christine

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iphone 4

IPHONE 4

597201014 Betty

597201117 Danny

597201208 Lia

597201351 Leah

597201258 Christine

outline
Outline

I. Introduction Leah

II. SWOT of I-phone

A. Strength Christine

B. Weakness Lia

C. Opportunity Danny

D. Threat Betty

III. ConclusionBetty

slogan
Slogan

Let’s iPhone!

strength

Strength

597201258 Christine

strength1

Strength

http://www.apple.com/tw/iphone/features/

weakness

Weakness

597201208 Lia

weakness1

The high price

approximately $ 24000-28000

  • Simple color

black/ white

  • Complicated functions

such as WiFi, Camera, Video Recording and Editing

  • Glass screen

fragile

Weakness
opportunity

Opportunity

597201117 Danny

opportunity1
Opportunity
  • Taking the initiative---Smart phone
  • Take the emotion as the starting point

http://attachpic.sogi.com.tw/upload/201006/20100608013517550.jpg

opportunity2
Opportunity
  • Products launch on summer vacation

http://attachpic.sogi.com.tw/upload/201006/20100608025818081.JPG

opportunity3
Opportunity
  • Concise style (without any extra useless buttons)

http://news.xinhuanet.com/internet/2010-10/08/12636005_31n.jpg

opportunity4
Opportunity
  • Designed for the people, especially the young

http://3.bp.blogspot.com/_Xd5e_7h-cg8/TGaXkF_6SvI/AAAAAAAACyM/vOihnVDa1wM/s640/iphone4.jpg

threat

Threat

597201014 Betty

the threat to iphones
The Threat to iPhones
  • Apple iPhones → Popular “Smartphone”
  • The main threat: Other Smartphones
  • Blackberry
  • HTC
  • 長江NO.1 (山寨機)
  • Google Nexus One
slide18
HTC

HTC

the threat to iphones1
The Threat to iPhones
  • Other Smartphones:
  • Imitating the similar function
  • Enhancing better function
  • Cheaper price
google nexus one1
“Google Nexus One”
  • The “Threat” to iPhones:
  • Other Smartphones
  • Function
  • Price
google nexus one function
Google Nexus OneFunction
  • Jan. 6, 2010
  • America
  • Basic function:
  • Animated desktop
  • Touch panel
  • GPS
  • 3D albums
google nexus one function1
Google Nexus One Function
  • “Google” Function:
  • Google MAP
  • Google Search
  • Gmail
  • Google talk
  • Short cut menu
apple iphone 3g v s google nexus one
Apple iPhone 3G V.S Google Nexus One
  • 螢幕尺寸〈對角線〉 8.89 9.40
  • 公分、重量 133 公克 130 公克
  • 作業系統 iPhone OS Android2.1
  • 記憶體 8GB 16GB 4GB (~32GB)
  • 相機 (畫素)200 萬 500 萬
  • 輸入法 多重觸控 觸控
  • 影音 影音儲存、播放 影音擷取、儲存、播放
  • 音樂(下載) 蘋果iTunes音樂商店 亞馬遜MP3 商店
google nexus one price
Google Nexus OnePrice
  • The Price:
  • About 529 U.S. dollars ≒ 16,843 N.T. dollars

‧Strategy:

  • Lowering the price by cooperating
  • Cooperated price: About 179 U.S. dollars ≒ 5699 N.T. dollars
solution of iphones
Solution of iPhones
  • Increaing the competitiveness:
  • Creative marketing strategies
  • Beautiful design
  • More functions
conclusion
Conclusion
  • An iphone is not a cell phone with the computer function, but is a cell phone “and” computer.
  • There are lots of opponents who also invent the Smartphones in the technology industry.
conclusion1
Conclusion
  • However, iPones possess the advantage of inventing the products previously.
  • Therefore, iPhones can hold this advantage and create more strategies to attract more consumers.
reference
Reference
  • http://j610018299.pixnet.net/blog/post/5332313
  • http://www.shs.edu.tw/works/essay/2010/03/​2010030113434878.pdf
  • http://tw.knowledge.yahoo.com/question/​question?qid=1607053006131
  • http://www.e-zone.com.hk/discuz/​viewthread.php?tid=17582
  • http://www.5itaiwan.tw/blog/read.php?1545
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