Iphone 4
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IPHONE 4. 597201014 Betty 597201117 Danny 597201208 Lia 597201351 Leah 597201258 Christine. Outline. I . Introduction Leah II. SWOT of I-phone A. Strength Christine

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Iphone 4

IPHONE 4

597201014 Betty

597201117 Danny

597201208 Lia

597201351 Leah

597201258 Christine


Outline

Outline

I. Introduction Leah

II. SWOT of I-phone

A. Strength Christine

B. Weakness Lia

C. Opportunity Danny

D. Threat Betty

III. ConclusionBetty


Slogan

Slogan

Let’s iPhone!


Strength

Strength

597201258 Christine


Strength1

Strength

http://www.apple.com/tw/iphone/features/


Weakness

Weakness

597201208 Lia


Weakness1

  • The high price

    approximately $ 24000-28000

  • Simple color

    black/ white

  • Complicated functions

    such as WiFi, Camera, Video Recording and Editing

  • Glass screen

    fragile

Weakness


Opportunity

Opportunity

597201117 Danny


Opportunity1

Opportunity

  • Taking the initiative---Smart phone

  • Take the emotion as the starting point

http://attachpic.sogi.com.tw/upload/201006/20100608013517550.jpg


Opportunity2

Opportunity

  • Products launch on summer vacation

http://attachpic.sogi.com.tw/upload/201006/20100608025818081.JPG


Opportunity3

Opportunity

  • Concise style (without any extra useless buttons)

http://news.xinhuanet.com/internet/2010-10/08/12636005_31n.jpg


Opportunity4

Opportunity

  • Designed for the people, especially the young

http://3.bp.blogspot.com/_Xd5e_7h-cg8/TGaXkF_6SvI/AAAAAAAACyM/vOihnVDa1wM/s640/iphone4.jpg


Threat

Threat

597201014 Betty


Iphone

iPhone


The threat to iphones

The Threat to iPhones

  • Apple iPhones → Popular “Smartphone”

  • The main threat: Other Smartphones

  • Blackberry

  • HTC

  • 長江NO.1 (山寨機)

  • Google Nexus One


Blackberry

Blackberry


Iphone 4

HTC

HTC


Iphone 4

長江No.1


Google nexus one

Google Nexus One


The threat to iphones1

The Threat to iPhones

  • Other Smartphones:

  • Imitating the similar function

  • Enhancing better function

  • Cheaper price


Google nexus one1

“Google Nexus One”

  • The “Threat” to iPhones:

  • Other Smartphones

  • Function

  • Price


Google nexus one function

Google Nexus OneFunction

  • Jan. 6, 2010

  • America

  • Basic function:

  • Animated desktop

  • Touch panel

  • GPS

  • 3D albums


Google nexus one function1

Google Nexus One Function

  • “Google” Function:

  • Google MAP

  • Google Search

  • Gmail

  • Google talk

  • Short cut menu


Google nexus one v s apple iphone 3g

Google Nexus One V.S Apple iPhone 3G


Apple iphone 3g v s google nexus one

Apple iPhone 3G V.S Google Nexus One

  • 螢幕尺寸〈對角線〉 8.89 9.40

  • 公分、重量 133 公克 130 公克

  • 作業系統 iPhone OS Android2.1

  • 記憶體 8GB 16GB 4GB (~32GB)

  • 相機 (畫素)200 萬 500 萬

  • 輸入法 多重觸控 觸控

  • 影音 影音儲存、播放 影音擷取、儲存、播放

  • 音樂(下載) 蘋果iTunes音樂商店 亞馬遜MP3 商店


Google nexus one price

Google Nexus OnePrice

  • The Price:

  • About 529 U.S. dollars ≒ 16,843 N.T. dollars

    ‧Strategy:

  • Lowering the price by cooperating

  • Cooperated price: About 179 U.S. dollars ≒ 5699 N.T. dollars


Solution of iphones

Solution of iPhones

  • Increaing the competitiveness:

  • Creative marketing strategies

  • Beautiful design

  • More functions


Conclusion

Conclusion

  • An iphone is not a cell phone with the computer function, but is a cell phone “and” computer.

  • There are lots of opponents who also invent the Smartphones in the technology industry.


Conclusion1

Conclusion

  • However, iPones possess the advantage of inventing the products previously.

  • Therefore, iPhones can hold this advantage and create more strategies to attract more consumers.


Reference

Reference

  • http://j610018299.pixnet.net/blog/post/5332313

  • http://www.shs.edu.tw/works/essay/2010/03/​2010030113434878.pdf

  • http://tw.knowledge.yahoo.com/question/​question?qid=1607053006131

  • http://www.e-zone.com.hk/discuz/​viewthread.php?tid=17582

  • http://www.5itaiwan.tw/blog/read.php?1545


Iphone 4

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