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THE FUTURE OF TELEVISION

THE FUTURE OF TELEVISION. FUTURE. 1. THE FUTURE OF TV. Is Television dead or dying? Is TV radically changing its form? What is the impact of going online? Is broadcasting becoming narrowcasting? Will reality TV kill quality drama?. http://www.youtube.com/watch?v=Vl5WYBRy4Zg.

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THE FUTURE OF TELEVISION

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  1. THE FUTURE OF TELEVISION FUTURE 1

  2. THE FUTURE OF TV • Is Television dead or dying? • Is TV radically changing its form? • What is the impact of going online? • Is broadcasting becoming narrowcasting? • Will reality TV kill quality drama?

  3. http://www.youtube.com/watch?v=Vl5WYBRy4Zg

  4. THE FUTURE OF TELEVISION Free to air TV in decline? 5

  5. THE FUTURE OF TELEVISION Free to air TV in decline 6

  6. THE FUTURE OF FILM 7

  7. THE FUTURE OF TELEVISION Fragmented audiences 8

  8. TIME SHIFTED RATINGS 9

  9. NEW TECHNOLOGIES 3D screens, smart TV 10

  10. THE FUTURE OF TELEVISION Broadcasters going multichannel 11

  11. THE FUTURE OF TELEVISION ABC TV – a case study From 1 TV channel to 4 iView for viewing online Arts online Mark Scott driving the online space 12

  12. THE FUTURE OF TELEVISION ABC TV – a case study http://www.abc.net.au/ 13

  13. THE FUTURE OF TELEVISION TV going online 14

  14. THE FUTURE OF TELEVISION Viral marketing 15

  15. BBC – a case study http://www.bbc.co.uk/virtualrevolution/makingofprog1.shtml 16

  16. THE FUTURE OF TELEVISION Interactive – do it yourself TV 17

  17. Prosumers are strongly motivated to DIY The Straits TimesE.g. Clip: Straits Time’ Stomper’ ~ • http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_617208.html

  18. THE FUTURE OF TELEVISION Audiences interacting with content 21

  19. Gruen Transfer

  20. Another Gruen Transfer

  21. THE FUTURE OF TELEVISION Interacting via the second screen 25

  22. THE FUTURE OF TELEVISION The Rise of HBO 26

  23. THE FUTURE OF TELEVISION 27

  24. THE FUTURE OF TELEVISION The most illegally downloaded show of 2012 28

  25. THE FUTURE OF TELEVISION According to a report on TorrentFreak, the first episode of Game of Thrones’ latest season was downloaded more than a million times in the 24-hour period after it premiered on HBO, with more than 160,000 people sharing one single torrent simultaneously at one point, setting a new record for the largest BitTorrent swarm ever. Wired Mag. 29

  26. It’s interesting to see various Game of Thrones and HBO executives increasingly make public statements to the effect of, essentially, enjoying and embracing the piracy as a sign that they’re doing something right. Are we slowly heading towards an outright endorsement of piracy at some point as something that grows the fanbase — or the sort of reasonably-priced HBO streaming service that fans have been begging to pay for?

  27. THE FUTURE OF TELEVISION Australia accounts for 10% of all pirating worldwide. 31

  28. Is this television?

  29. Is this television - reality TV https://www.youtube.com/watch?v=S3b04PBTv_0 http://www.youtube.com/watch?v=8eBr8Th__NA

  30. THE FUTURE OF TELEVISION THE FUTURE • Free to air model is broken • The future is online 34

  31. THE FUTURE OF TELEVISION REFERENCES Lowry, B. TV Viewers turn on, tune out. Variety 5 Sept. 2011. Academic OneFile. Ross Horsley, ‘Masculinities on the Web’, in David Gauntlett & Ross Horsley’, Web Studies (2nd ed.), Arnold, London, 2004, pp. 69-79. Jayne Armstrong, ‘Web Grrrls, Guerrilla Tactics: Young Feminisms on the Web’ in Web Studies (2nd ed.), Arnold, London, 2004, pp. 92-102. 35

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