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Typeface

Typeface. Graphic Communications Mr. Brown. Typeface Measurements. Point 1 point = .0138 inches 72 points in every inch 12 point font = .167 inch 1/6. 20/20 Vision. 20/20 = 20 point font at 20 feet. Typeface Measurements. Pica 1 pica = .167 inches 6 picas in every inch

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Typeface

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  1. Typeface Graphic Communications Mr. Brown

  2. Typeface Measurements Point • 1 point = .0138 inches • 72 points in every inch • 12 point font = .167 inch • 1/6

  3. 20/20 Vision • 20/20 = 20 point font at 20 feet

  4. Typeface Measurements Pica • 1 pica = .167 inches • 6 picas in every inch • 12 point font = 1 pica

  5. Typeface Vocabulary Stem • Top to Bottom of letter • Body Height • Usually measured in points

  6. Typeface Vocabulary Body Height • Straight downward stroke • Letter Stroke BL

  7. Typeface Vocabulary Letter Stroke • Thickness of letter • Letter Stroke B B • May vary by fonts and bold

  8. Typeface Vocabulary Serif • Finish off stroke • TA Z • Example Fonts • Times Roman, Palatino

  9. Typeface Vocabulary Sans Serif • NO finish off strokes • TA Z • Example Fonts • Arial, Comic Sans

  10. Font Categories • Old Roman • Fancy composition – Formal • Wedding Invitations • Hard to read • Not used for books or easy eye flow • Letters composed of many strokes

  11. Font Categories(Old Roman cont.) • Example: • Solanco Golden Mules • Old English Text • A ship in port is safe but that's not what ships are for --- sail out --> --to see and do new things.--Grace Hopper

  12. Font Categories • Roman • Also known as serif • Text used in books and long publications • Eye flows the best over these fonts. • Semi Formal font

  13. Font Categories(Roman cont.) • Example • Times Roman – Graphic Com. • Behold the turtle. He only makes progress when he sticks his neck out.--James Bryant Conant, Past President of Harvard University

  14. Font Categories • Sans Serif Letter • Without serifs • Used in short publications • Used to break up Roman • Used in captions of pictures. • Eye moves over font fast • But will make the eye tired • Non-formal font

  15. Font Categories(sans serif cont.) • Example: • Comic Sans – Scooby Doo • Until you have found something worth dying for, you haven’t found anything worth living for

  16. Font Categories • Script • Simulating handwriting • Hard to read • Used for special effects

  17. Font Categories(script cont.) • Example: • Lucida Handwriting • Dear Diary • "Advice is what we ask for when we already know the answer but wish we didn't."Erica Jong

  18. Font Categories • Novelty • Everything else • Creative • Expresses mood • Grab attention

  19. Font Categories(novelty cont.) • Example: • Chiller – Goosebumps • "What you have is His Gift to you.What you do with what you have is your Gift to Him.“ – Chinese Proverb

  20. Printers • Resolution: • Density of printed image • DPI – Dots Per Inch • Higher dpi more detail the image • Good quality resolution 150dpi

  21. Printers • Dot Matrix: • Printed in series of dots. • Usually 72 dpi or less • Not good detail

  22. Printers • Ink Jet: • Printed with wet ink • Usually printed in tri-color • Red, Blue, Yellow - Black • Dpi between 75dpi and 150dpi • Mostly found in home or small business

  23. Printers • Laser: • Printed with toner • Usually printed in one color – black • Newer color models are becoming common • Prints in 4 colors • Cyan, Magenta, Yellow, Black • Dpi 150 dpi or greater • Mostly found in business

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