visual language 1. Basic elements. VISUAL COMMUNICATION. Human beings communicate through more than just words, gestures and music. How do humans communicate visually? Why do humans communicate visually?. VISUAL LANGUAGE.
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Messages are transmitted through images.
Without all four parts it wouldn’t be possible to establish communication.
information the transmitter
wants to communicate.
The message can be simple or complex and can consist of a variety of visual stimuli, such as signs, colours, forms, etc.
In a visual message, two aspects are especially important: the aim of the message and its visual structure.
For example, when creating an advertisement for children, a transmitter needs to confirm the adequacy of the product for the intended recipient’s age and to know that the advertisement will be better accepted if, for instance, it has warm and vivid colors.