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The GSSPA Tattler. Rutgers University Douglass-Cook Center. Our News Rarely Fits. - Since 1766. ‘Who Does What?’ topic of talk. Student newspapers today are much more complex than they were a generation ago. Print version — and online? Is there an “ideal staff”?

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‘Who Does What?’ topic of talk

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Who does what topic of talk

The GSSPA Tattler

Rutgers University Douglass-Cook Center

Our News Rarely Fits

- Since 1766

‘Who Does What?’ topic of talk

  • Student newspapers today are much more complex than they were a generation ago.

  • Print version — and online?

  • Is there an “ideal staff”?

  • Variables: size of staff, size of school.

  • Club or class?

  • Background of adviser — trained or not?


Student newspapers today

Student newspapers today

  • Anachronistic?

  • State-of-the-art?


How a basic staffing plan works

How a basic staffing plan works:

  • First, decisions have to be made.

    • Editor and Deputy system

    • Co-Editor system

    • Split between print/online — or merged?

      ˜


Editor and deputy

Editor and Deputy

  • Lots of work on one person

  • One person acts as symbol of the publication.

  • Lines of command are clear.

  • But:

  • A bad editor can affect the whole operation.

  • Conditions can change so the student is unable to perform his/her duties.

  • Only seen as a prize for college acceptance sometimes.


Co editor system

Co-Editor System

  • Good points:

  • Can share the work

  • Can substitute for each other.

  • But…

  • One almost always does more of the work.

  • One might just want credit for college.


How to balance print and online

How to balance print and online

  • One staff runs both — or two staffs?

  • What are the roles?


Classic titles

Classic titles

  • Editor in Chief

  • Managing Editor

  • News Editor

  • Feature Editor

  • Sports Editor

  • Opinions Editor

  • Photo Editor

  • Business Manager

  • Reporters and Writers


Titles to be added

Titles to be added

  • Webmaster/webmistress

  • Social Media Editor

  • Online Editor

  • Video Editor

  • Techie

  • Correspondent


Use of desks with editor and deputy

Use of ‘desks’ with Editor and Deputy

  • Editor in Chief, Managing Editor, Webmaster in both systems

  • News Desk

    • News

    • Features

    • Arts and Entertainment

  • Sports Desk

    • Reporters assigned by sport (1-3 sports)˜


Use of desks with editor and deputy1

Use of ‘desks’ with Editor and Deputy

  • Copy Desk

    • 4 articles/week per editor

    • Reporters: 1 article every two weeks

  • Photo and Graphics Desk

    • Handles drawings, art, political cartoons

    • Photography: accompanying news or wild art.

  • Business Desk

    • Advertising Manager, Salespeople, Bookkeeper


New desks

New ‘desks’

  • Web Desk

    • Webmaster and deputy

    • Social Media (Desk)

    • Video/Audio Editor (Desk)

    • Publicity Editor (listserv, emailer, etc.)


Possible configuration

Possible Configuration


The way it works

The way it works…


Trouble

Trouble:


Who does what topic of talk

Tips

  • Pick new editors in January or February.

  • Change online copy daily, even if it’s short.

  • Keep stories to 1,000 words in print, keep online stories to 500-700 words.

  • Examine possibility of ePubs, Smartphones, iPads.

  • Discuss having 2 organizations.

  • Develop relationship with local newspaper.


Club or class

Club or Class?

  • If Class:

  • Larger staff possible

  • Consistency (grades)

  • Staff is “findable”

  • Classroom adds to sense of place

  • Non-class can still join

  • If Club:

  • Need constant publicity to get staff

  • No grades

  • Creates heroes

  • Fewer do more


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