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Security Business Strategies & Differentiators. What it really means to provide security services to different verticals and market segments, and how security vendors and solution providers position themselves to best capitalize on lucrative security opportunities. Larry’s Ego Slide.

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security business strategies differentiators

Security Business Strategies & Differentiators

What it really means to provide security services to different verticals and market segments, and how security vendors and solution providers position themselves to best capitalize on lucrative security opportunities.

larry s ego slide
Larry’s Ego Slide
  • Started covering security in 2000
  • Managing editor and editor of Information Security Magazine
  • Wrote a column for five years about hacking and cybercrime
  • Authored an award-winning expose on Microsoft security
  • Conducted numerous research studies on security trends
  • Former editor of VARBusiness and publisher of Channel Insider
  • Currently write the “Secure Channel” blog for Channel Insider/Ziff Davis Enterprise
pop quiz
Pop Quiz

What is the most costly security incident to befall a business?

  • Identity Theft
  • Firewall Failure
  • Regulatory Failure
  • Malware Infection
  • All of the Above
pop quiz4
Pop Quiz

What is the most costly security incident to befall a business?

CORRECT ANSWER:

The security incident that hasn’t happened yet

threat evolution
Threat Evolution

Distributed Threats

Profit

DDoS Clouds

Distributed Security

Cyber Espionage

Necessity

Data Loss

Security Services

Meritocracy

ID Theft

NGFW

Botnets

Macro Viruses

DLP

Compliance

Unauth

Access

SIEM

IPS

A/V

F/W

Guarded

2000

2005

2010

2015

Targeted

Opportunistic

contrasts in evolution
Contrasts in Evolution

Albert Gonzalvez

2010

Onel de Guzman

2000

Opportunistic

Targeted

Notoriety

Stealth

Merit

Profit

threat evolution spam
Threat Evolution: Spam

3 Billion Spam Messages Per Day

Source: McAfee

threat evolution phishing
Threat Evolution: Phishing

Increasing exponentially by leveraging social networks

threat condition
Threat Condition

Frequency of Cyber Attacks over the Last 12 Months

Source: Symantec

security effectiveness
Security Effectiveness

Source: Symantec

security challenges
Security Challenges

Source: Ernst & Young

it priorities 2010
IT Priorities 2010

Source: Symantec

on topic
On Topic
  • How do security threats translate into security sales opportunities?
  • What does it take to build and support a security practice?
  • What does security “domain expertise” mean in relation to vertical alignment?
  • What is the nature of the relationship between vendors and VARs in securing customers’ operations?
our panel
Our Panel
  • Randy Cochran, Symantec
  • Fernando Quintero, McAfee
  • Chris Doggett, Sophos
  • Mark Sollazo, SynerComm
  • Steve Barone, Creative Breakthroughs
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