Search Engine Optimization . An introduction to optimizing your web site for best possible search engine results. Search Engine Optimization . Presented by: Chris Pfeiffer, University of Utah Office of Information Technology. Presentation Overview. Search Engine Basics
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An introduction to optimizing your web site for best possible search engine results.
University of Utah
Office of Information Technology
<title>The University of Utah</title>
<meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.">
<meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">
HTML Title Utility in Dreamweaver
Relative weight given HTML tags
by U of U Ultraseek Search Engine
Anchor link text
Spam Detection Threshold:The number of repeating keywords required for U of UUltraseek search engine to penalize for spamming