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Please note the following . This class is over FULL, NO students will be ADDED If you intend to DROP this class, please let the instructor know immediately. Are You In The Right Place?. MIS-7570 E-Business Prof. Bob Reck. ? . Traditional Electronic Commerce Definition.

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please note the following
Please note the following ...
  • This class is over FULL, NO students will be ADDED
  • If you intend to DROP this class, please let the instructor know immediately
are you in the right place
Are You In The Right Place?

MIS-7570

E-Business

Prof. Bob Reck

?

traditional electronic commerce definition
Traditional Electronic Commerce Definition

Buying and selling of information, products and services via computer networks/electronic media through all phases of business transactions

Definition

perspectives and objectives
Perspectives And Objectives
  • Impact of electronic commerce on business design and strategy (and vice versa)
  • Impact on industries and markets
  • Technology underpinning for Electronic Commerce (languages, hardware, software, networks, Internet, EDI, standards and protocols)
  • Impact on other information systems within a business (ERP, integration needs, value chain elements, knowledge management)
mis 7570 overview of topics
MIS-7570 - Overview of Topics
  • Introduction and Key Frameworks and Models
  • Business and Technology Perspectives
  • Buy Side, Sell Side, SCM Viewpoints
  • Components of an E-Comm Business
  • Linking Business Strategy and E-Comm
  • E-Comm as a Transformation Tool
  • EC and Banking/Publishing
  • m-Commerce and EC Appliances
  • Issues and Red Herrings

http://faculty.babson.edu/reck/mis7570f00,

e-campus (?) and K:/Courses/MIS7570

mis 7570 cases
MIS-7570 - Cases
  • e-Steel.com*
  • Dell.com*
  • GE TPN
  • Chemdex.com*
  • Online Banking: Wells Fargo and Bank of America
  • Napster.com*
  • McDonnell Douglas

* Site study is the basis for the case.

guests
Guests
  • Eugene Wu, CEO and Joanne Mooradian, VP Marketing - ThinkMart
  • Richard Kesner - Hurwitz Group
  • Marc Cecere - Giga Information Group
  • Richard Kane - Zefer Group
  • Karen Temkin and Glenn Mangurian - Frontierworks
  • Greg Ross - eStrategies
  • Richard Voss - Babson College (?)
  • Marcus Torchia - Lernout and Hauspie Systems
  • Phillip Bakker - PriceWaterhouseCoopers
  • … and ???
primary and optional texts
Primary And Optional Texts
  • PriceWaterhouseCoopers, E-Business Technology Forecast, May 1999
  • [T&S] G. Winfield Treese and Lawrence C. Stewart, Designing Systems for Internet Commerce, Addison-Wesley Co., 1998
  • [K&R] Ravi Kalakota and Marcia Robinson, e-Business: Roadmap for Success, Addison-Wesley Co., 1999
  • (Optional Reading) [D&M] Jack Davis and Susan Merritt, The Web Design Wow! Book, Peachpit Press, 1998
related courses
Related Courses
  • MIS7520, Designing Organizations with Information Technology (DOIT)
  • MIS7571, IT and the Value Chain
  • MKT7570, Direct Marketing and E-Commerce
  • MKT7540, Retailing in a Networked Environment
  • OPS7520, Supply Chain Management

See the career track section on GlobeNet.

class participation major elements
Class Participation - Major Elements
  • Professional behavior
  • Participation in class discussions
  • Active listening
  • “Tuned in” body language
  • Demonstration that you did homework
  • Insights into material
  • Knowledge building from class to class
  • Personal mastery
  • Giving 110%
  • No games or e-mail on the PCs at the back of the room!! ;-)
case study
Case Study
  • Individually prepared
  • Unique company or industry
  • Electronic commerce or electronic business
  • Field work, research, analysis, Web, library, visits
  • Resembles Harvard Case Studies
  • May use/show Web sites, presentations, video, other media
  • Encouraged to post on Web for open access to rest of class or others
  • Detailed contents in syllabus
  • Due November 13-14, 2000
initial company list

Instructor invites othersuggestions. Please getapproval before proceeding.

Initial Company List
  • Ariba.com
  • Boeing.com (maintenance)
  • CheckFree (online billing)
  • CSX.com (freight)
  • DrKoop.com (medical)
  • Ernie.ey.com (consulting)
  • Ernst & Young (Knowledge Mgt.)
  • Expedia.com (travel)
  • geocities.com (portal)
  • Hilton.com (hotels)
  • Home Depot
  • Homestore.com
  • HSN.com (Home Shopping Net)
  • Imark.com
  • ImproveNet.com (DIY)
  • Millipore
  • Miningco.com (web guides)
  • N2K.com (music)
  • Nolo.com (legal info)
  • Open Market.com (EC software)
  • Owners.com (home sales)
  • Plasticsnet.com
  • Priceline.com (travel plus)
  • SpringStreet.com (apartments)
  • Tradeout.com
initial topics list

Instructor invites othersuggestions. Please getapproval before proceeding.

Initial Topics List
  • Advertising (Agency Side)
  • Auctions Online
  • Automobile Industry (SCM)
  • Automobile Industry (Sell Side)
  • Buy Side Software
  • Commercial Insurance
  • CRM Software
  • Cyberwar (international)
  • Distance Learning
  • E-Comm Costs (re Business Models)
  • Entertainment
  • ERP Integration with E-Comm
  • Banking (update class case)
  • Education and Certifications
  • Fashion Sales
  • Financial Services
  • Government Interventions (e.g., taxes, etc.)
  • Government Online (Fed/State/Local)
  • Grocery Industry (SCM, comparisons)
  • ISPs/CSPs/ASPs
  • Knowledge Management
  • Medical Advice and Support
  • Music Online (MP3, Napster, etc.)
  • News Services
  • Non-US E-Comm (e.g., pick your own geography)
  • Online Pharmacies
  • Online Politics
  • Personal Insurance
  • Purchasing Services
  • Real Estate
  • Recruiting/Job Finding
  • SCM (Supply Chain Management) and ERP
  • Search Engines
  • Sell Side Software
  • Streaming Media
  • Toys Online (comparisons)
  • Trading Hubs
  • Travel (comparisons)
  • Vacation Homes Online
  • Zines (comparisons)
team web based project
Team Web-Based Project
  • Teams of two to four students
  • Propose, design and develop an electronic commerce business
  • New EC initiative, reinvention of troubled initiative, EC initiative for a mature company
  • Short business plan
  • Demonstration business “site”
  • Encouraged to post on Web for open access to rest of class
  • Detailed contents in syllabus and in second class on business plans
  • Presentation to class
  • Due December 4-5, 2000
traditional electronic commerce definition and implications
Traditional Electronic Commerce Definition And Implications

Buying and selling of information, products and services via computer networks/electronic media through all phases of business transactions

• Buyers and sellers can directly connect

  • Full digital information exchange between trading partners
  • Time and place limits almost no factor
  • Interactive with attendant impact on customer behavior
  • Updated in real time
  • All or most trading steps and transactions included
  • Complete restructuring of the channel
  • New roles for IS and other organizational units
  • Major change!!

Definition

Implications

twelve changes that put e comm on the ceo s agenda e comm will
Twelve Changes That Put E-Comm On The CEO’s Agenda - E-Comm Will …
  • Change the basis of competition
  • Change how we work (reengineer) and level of coordination
  • Change how we market and sell
  • Change timing and pace of business
  • Change relationships with suppliers, customers and others
  • Change how we allocate resources
  • Change image
  • Change culture
  • Change products and services
  • Change how we get/retain staff
  • Change how we provide service
  • Change how we invoice and get paid

“12”

who s making money or trying to
Who’s Making Money (Or Trying To)?

Infrastructure Providers

Mature Businesses

Start-Ups

Consulting

Venture Capital/ Investment

IT Companies

Communications

Government

past approaches to electronic commerce
Past Approaches To Electronic Commerce
  • World Wide Web - shifts from other media
  • “Run it up the flagpole and see if anyone salutes”
  • Focus on catalogue and order capture - No change in sales model
  • Complex accommodation to current channels - No change in business model
  • Focus on the “usual suspects” - the same customer set
  • Low budget
  • Don’t give too much away
  • Look with awe at “front-page” successes

Hit any key!

electronic commerce code
Electronic Commerce “Code”
  • Netrepreneur
  • Cybermediary/Infomediary
  • E-lancers
  • Electronic affinity group
  • Sites and servers
  • Channels
  • Mall
  • Supply Chain Management
  • Search agent or engine
  • Authentication
  • Interactive
  • Digital signatures
  • Nanobucks
  • Electronic wallets
  • Portal Partner
  • Channel Partner
  • Web
  • ISPs
  • URLs
  • HTTP/HTML/XML
  • Java
  • Cookies
  • Real Audio/Video
  • Zines
  • Links
  • Hits
  • Frames
  • Bots
  • Webcam
  • Spam
  • Bandwidth
  • Internet2
  • Auctions
  • B2B
  • B2C
  • B2G
  • m-Comm
  • KM
  • Personalization
  • ASPs/ESPs/CSPs
  • ERP and EAI
  • Sell Side/CRM
  • Buy Side
  • FTP
  • SSL and SET
  • Public keys and private keys
key frameworks for course
Key Frameworks For Course
  • IT-Value
  • 7-S
  • SWOT
  • Business “Diamond”
  • Porter Industry Forces
  • Value Chain
  • CRLC
business value
Business Value

Business

Value

Technology

Efficiency

Effectiveness

Transformation

Competitive Advantage

business value comes from business change
Business Value Comes From Business Change

No !!!

Business

Value

Technology

Drives

Yields

Business

Change

Creates

Directs

Strategy

business diamond
Business Diamond

Management

Processes

Organization,

Skills and

Jobs

Culture,

Beliefs

and

Norms

Business

Processes

Information

and

Information

Systems

7 s model

Structure

Systems

Strategy

Shared

Values

Style

Skills

Staff

“7-S” Model

Reference: Athos and Pascale,

“The Art of Japanese Management”

swot analysis framework
SWOT Analysis Framework

Strengths

Weaknesses

?

Opportunities

Threats

business strategy porter s five forces
Business Strategy - Porter’s Five Forces

Potential

Entrants

Threat of new entrants

Bargaining

power of

suppliers

Industry Competitors

Suppliers

Buyers

Rivalry Among Existing

Organizations

Bargaining power of

buyers

Substitutes

Threat of substitute

products or services

business strategy value chain analysis

Customer

Manufacturer

Firm Infrastructure

M

Human Resource Management

a

r

g

Technology Development

i

n

Procurement

Product

Develop-

ment

Logistics

Marketing

and

Sales

Service

Operations

Primary Activities

Business Strategy - Value Chain Analysis

Company

Support

Activities

customer satisfaction product quality moments of truth
Customer Satisfaction = Product Quality + "Moments of Truth"

Choose/

Specify

Replace/

Upgrade

Order

Maintain/

Repair

Status

Inquiry

"Fix It"

After Sale

Servicing

"Get It"

Product/Service

Delivery

Hotline

Deliver

Install

Real Time

Support

\'Use It"

Usage Enrichment

Pay

Joint

Initiatives

Train

Account

For

Inventory

Customer

Resource Life Cycle

the internet a different look
The Internet : A Different Look
  • Unique Business Propositions
  • Customers come to you
  • New channel
  • Target advertising markets
  • Businesses without inventory
  • Sharing of viewpoints
  • Ability to be small but act big
  • “Personalized” products

Illusion of global markets

Illusion of a business

Illusion of community

Illusion of size

Illusion of skills

Illusion of customization

The illusion is the reality!!

business models simplified list
Business Models - Simplified List
  • Vertical hubs - Chemdex
  • Functional hub - freelance.com
  • E-shop - pcwarehouse.com, amazon.com*
  • E-mall - fashionmall.com
  • Advertising base - yahoo.com
  • Subscription base - wsj.com
  • Direct marketing - julie.com
  • Freeware - realplayer.com
  • Free content - napster, mp3.com
  • Auctions - e-bay.com
  • Third-party marketplace
  • Virtual communities - pchelp.com
  • Information brokerages and search services - excite.com
  • Top-Level “Transplanted” Models
    • Seller controlled - IBM.com
    • Buyer controlled - GE TPN
    • Neutral
  • Internet-Native Models (cost structure enabled)
    • Portals and CSPs
    • Auctions (dynamic swaps, real time)
    • Infomediaries
slide34
CLASS 2

Tentative

Slides

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