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How Social Media Is Transforming Communication Including Trends, Fears, Success Stories, and How They Relate to Your Own Business’ Potential and Power . NH DED Bizcast Series February 2010. Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc.

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How Social Media Is Transforming CommunicationIncluding Trends, Fears, Success Stories, and How They Relate to Your Own Business’Potential and Power

NH DED Bizcast Series

February 2010

Presented by Allen Voivod

Co-owner and Content Lover

of Epiphanies, Inc.

http://Facebook.com/AhaYourself

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

before we begin
Before We Begin...
  • Hashtag on Twitter: #NHBiz
  • Facebook.com/NoBullBusiness
  • Facebook.com/AhaYourself

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

facebook tops google
Facebook Tops Google

Facebook has passed search-engine giant Googleto become the top source for traffic to major portals like Yahoo and MSN. (Compete)

--San Francisco Chronicle , 2/15/10

“People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends\' recommendations or their friends\' activities.”

--David A. Yovanno, CEO of Gigya Social Optimization Services and former COO for ValueClick

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

during our time together

During Our Time Together...

4 Ways Social Media Has Transformed Communication

4 Ways Social Media Has NOT Transformed Communication

8 platforms/channels to know and embrace

What to say and what to measure

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

why listen to us
Why Listen to Us?
  • Certified Social Media Strategists (via International Social Media Association – “ISMA”)
  • Certified Inbound Marketing Professionals (in partnership with Hubspot)
  • Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
  • Current clients include DED, a billion-dollar toy brand & a hotel franchise

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

1 st transformation

1st Transformation

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

from crm to srm
From “CRM” to “SRM”

“In 2011 –2012, social networks will eclipse corporate Web sites and CRM systems...

“Communities will become a driving force for innovation and as such, companies will be forced to formally cater to communities, signifying the trading of power towards connected customers.”

--Forrester Research (Jeremiah Owyang, et al) via Brian Solis

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

2 nd transformation

2nd Transformation

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

radical transparency
Radical Transparency

Google is not a search engine. Google is a reputation-management system.

--Clive Thompson, Wired

“People don\'t want to hear about it in The Wall Street Journal - they want to hear about it on the blog.”

--Paula Berg, Southwest Airlines

(Image Source: Wired 15.04)

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

3 rd transformation

3rd Transformation

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

sharing word of mouth
Sharing / Word of Mouth

Recommendations from personal acquaintances (90%) or opinions posted by consumers online (70%) are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

--Source: Nielsen Online

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

4 th transformation

4th Transformation

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

leveling the playing field
Leveling the Playing Field

“According to the ‘Small Business Marketing Forecast 2010’ from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.”

--Amy Porterfield, Social Media Examiner

“Nearly half of [America’s top] brands (47%) are still in the experimental phase, while only 20% showed a cohesive, integrated approach to their community and social media programs.”

--The State of Online Branded Communities

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

fits my girthy frame has wolves on it attracts women

NOT Frivolous!

"Fits my girthy frame, has wolves on it, attracts women.”
  • Rutgers law student posted this Amazon.com review comment 11/10/08
  • Amazon spokeswoman: #1 apparel item since 5/19 (#4 today)
  • At one point, selling 1000s/day*; currently has 1,600+ customer reviews
  • *Source: Yahoo! News

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

not faking it

NOT Faking It

2007 American Customer Satisfaction Index: Worst rating of any US company or government agency, including the Internal Revenue Service

2009 American Customer Satisfaction Index: Biggest gain in their industry

Frank Eliason

Comcast Director of Digital Care

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

not tied 24 7
NOT Tied 24/7

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

not quadrupling your work
NOT Quadrupling Your Work

(Psst....It’s all about LEVERAGE!)

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

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Social Marketing Content Ecosystem

Profile &

Fan Page

Your Handle: ___________________

Brand-friendly, keyword conscious Profile, 160 characters or less:

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

Your Fan Page’s name:

_______________________________

Its role, positioning, & purpose:

_______________________________

_______________________________

_______________________________

Your BLOG,

Your HUB

Your Blog’s Top 5 Categories

1. ______________________________

2. ______________________________

3. ______________________________

4. ______________________________

5. ______________________________

Your Website

Pages in Your Core Site Map

(i.e. Home, About, Contact, Products, Services, Events, Press, etc.)

1. ______________________________

2. ______________________________

3. ______________________________

4. ______________________________

5. ______________________________

Complete your Profile 100%:

Current position

Two past positions

 One educational spot

 Profile summary & photo

 Specialties

 At least 3 recommendations

Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com

share your content
Share Your CONTENT

Social Marketing and Success Strategies – www.AhaYourself.com

what to say

What to Say

Share links

Promote events

Give props

Post deals

Ask questions

Answer questions

Offer tips

Reveal secrets

Get excited

Point to partners

Tell slice-of-life stories

Flirt professionally

Spread quotes

in other words...

say anything!

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

your social media starter kit
Your Social Media Starter Kit

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

a few more for your radar
A Few More for Your Radar...

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

what to measure

What to Measure

Traffic

Revenue/cost

Earned media

Friends/Followers/ Fans

Interactions

Number of kittens saved

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

please get help

Three options:

Ramp up your learning curve

Find a success partner

Turn it over to an expert

Please...Get Help!

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

continue the conversation
Continue the Conversation...
  • Hashtag on Twitter: #NHBiz
  • Facebook.com/NoBullBusiness
  • Facebook.com/AhaYourself

Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

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