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FDOT – District 1. 2004 Commuter Choices Summit PART 1. Overview of Organizations. Sarasota/Manatee Commuter Assistance Serving commuter trips that originate or end in either Manatee County or Sarasota County Transportation Management Organizations (TMOs) None Partnerships

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Fdot district 1

FDOT – District 1

2004 Commuter Choices Summit

PART 1


Overview of organizations
Overview of Organizations

  • Sarasota/Manatee Commuter Assistance

    • Serving commuter trips that originate or end in either Manatee County or Sarasota County

  • Transportation Management Organizations (TMOs)

    • None

  • Partnerships

    • Sarasota County Area Transit

    • Manatee County Area Transit

    • Sarasota/Manatee MPO

    • Sarasota County Government

    • Manatee County Government

    • FDOT


Objectives during the past year
Objectives During the Past Year

  • To Increase Awareness

  • Additional Employers/Employees choosing Alternative Transportation

  • Commuter Benefits Program

  • ERH Program


Key products and services offered during the past year
Key Products and Services Offered During the Past Year

  • Ridematching

  • Zip Code Analysis

  • Emergency Ride Home

  • Park & Ride Lots

  • Carpool, Vanpool, Transit

  • Assistance With Employee Benefits

  • Program Startup Subsidy

  • Third Party Van-lease Contracted Agent


Marketing efforts during the past year
Marketing Efforts During the Past Year

  • Commuter Choices Week

  • WSJT Cool Jazz Series (Ads & Sponsorship)

  • Bike Criterium Race & Festival

  • Employee Flyers/Surveys

  • Web Page

  • Print Ads


Commuter choices week
Commuter Choices Week

  • May 10 – 14

  • Live Radio Remotes

  • BCC Proclamations

  • Partnerships

  • Free T-Shirts

  • Free Bagels

  • Free Pizza




Wsjt cool jazz series
WSJT Cool Jazz Series

  • S/MCAP Banner

  • Tent & Table

  • 60 Second Radio Ads

  • Free Tickets

  • 10 Second Promos

  • Six Public Jazz Events



Wsjt cool jazz series2
WSJT Cool Jazz Series

  • WSJT Radio Ad

WSJT Smooth Jazz 94.1 FM Commercial Copy

Client: SCAT

Sarasota/Manatee Commuter Assistance

Spot Length: 60

Music: upbeat jazz behind commercial

ARE YOU NOTICING GAS PRICES ARE SOARING? THE AVERAGE PERSON DRIVING TO WORK ALONE SPENDS $20 PER DAY OR MORE ON CAR EXPENSES, MAINTENANCE, INSURANCE AND GAS. THAT’S OVER $7,000 PER YEAR! WHY NOT SHARE THE COST OF YOUR COMMUTE TO WORK WITH A CARPOOL, VANPOOL OR TRANSIT? THE SARASOTA/MANATEE COMMUTER ASSISTANCE PROGRAM IS DESIGNED TO HELP COORDINATE ALTERNATIVE MODES OF TRANSPORTATION TO AND FROM WORK. EMPLOYERS AND EMPLOYEES CAN SAVE MONEY AND GAIN TAX ADVANTAGES. OTHER BENEFITS INCLUDE NEW 8 TO 12 PASSENGER VANS, INSURANCE, MAINTENANCE, 24 HOUR TOWING SERVICE AND A FREE EMERGENCY RIDE HOME. SAVE MONEY, REDUCE MILEAGE AND THE WEAR AND TEAR ON YOUR CAR. ALTERNATIVE TRANSPORTATION BENEFITS THE COMMUNITY WITH CLEANER AIR, LESS TRAFFIC AND LESS FUEL CONSUMPTION. FOR MORE INFORMATION, CALL SARASOTA/MANATEE COMMUTER ASSISTANCE TOLL FREE NUMBER AT (866) 585-RIDE. THAT’S (866) 585-7433. SARASOTA/MANATEE COMMUTER ASSISTANCE…AMERICA’S WAY TO WORK!


Bike criterium festival
Bike Criterium & Festival

  • Sponsorship

  • Bike Give-Away

  • Rideshare Applications

  • Promo Items

  • S/MCAP Information




Web page
Web Page

Sarasota/Manatee Commuter Assistance ProgramContact Information | Find Additional Content

Sarasota/Manatee Commuter Assistance Program is your resource center for commute options, whether you are a commuter, employer, developer or government agency. This program is administered by Sarasota County Government and currently serves Manatee and Sarasota counties. The Sarasota Manatee Commuter Assistance Program serves all commuter work trips which begin or end in Sarasota or Manatee County. If you're a commuter looking for information on an easier and more affordable way to get to work, click Commuter Programs and Services. If you're an employer interested in how you can help your employees ease their commute and save money doing so, click Employer Programs and Services.

More...(pg.1) Commuter Programs and Services(pg.2) Employer Programs and Services




Key accomplishments during the past year
Key Accomplishments During the Past Year

  • Public Awareness

    • Sponsorships

    • Print Ads

    • Radio Ads

    • Commuter Choices Week

  • Targeted Groups

    • County & City Government Employees

    • Large Employers, Schools

  • Geo-coded Groups

    • Manatee County Government, PGT Industries, City of Sarasota

  • Partnerships

    • Bike & Pedestrian Committees, Environmental Groups, Chambers of Commerce, Parks & Recreation


Challenges opportunities anticipated in upcoming year
Challenges & Opportunities Anticipated in Upcoming Year

  • Additional Employer/Employee Participation

  • Additional Vanpools & Carpools

  • Part Time Staff Employee

  • Third Party Ridematching Contracted Agent

  • Regional Ridematching Services (BACS)


Wouldn t it be nice if
Wouldn’t it be nice if …

  • Additional Funds Were Available

  • More Permanent Funds for Subsidy

  • Continued Career Education/Commuter Choice

  • Additional Employer/Employee Outreach

  • More Successful Employer Participation


Your district s contact information
Your District’s Contact Information

  • Jan Parham, FDOT Program Manager

    • 1-863-519-2390

    • [email protected]

  • Dom Locascio, CAP Director

    • 1-866-585-RIDE ( 7433 )

    • [email protected]

  • Transit Agency Representatives-

    Ralf Heseler, MCAT Manager

    • 941-747-8621

    • [email protected]

      Brenda Miller, SCAT Manager

    • 941-861-1016

    • [email protected]


Fdot district one

FDOT – District One

2004 Commuter Choice Summit

PART 2


Organizations involved in commuter choice in district 1
Organizations Involved in Commuter Choice in District 1

  • Local Commuter Assistance Programs (CAPs)

    • LeeTran CAP

  • Transportation Management Organizations (TMOs)

    • None

  • Partnerships

    • FDOT

    • VPSI

    • Lee County MPO

    • Program Participants


Objectives during the past year1
Objectives During the Past Year

  • Develop Marketing Plan

  • Create New CAP Direct Mail Piece/Brochure

  • Direct mail campaign to Lee County's 50 largest employers

  • Presentations to at least 20 of Lee County’s 50 largest employers

  • Increase total number of vanpools to nine

  • Develop a Guaranteed Ride Home Program

  • Research/Purchase rideshare matching software

  • Create rideshare matching database, integrate into website

PLAN – DO – CHECK - ACT


Key products and services offered during the past year by leetran
Key Products and Services Offered During the Past Year by LeeTran

  • Third Party Van-lease Contracted Agent

  • Carpool, Vanpool, Transit

  • Assistance With Employee Benefits

PLAN – DO – CHECK - ACT


Implementation efforts during the past year by leetran
Implementation Efforts During the Past Year by LeeTran LeeTran

  • Public Education Campaign

  • Web Site

  • Direct Mail

  • Increase Number of Vanpools

PLAN – DO – CHECK - ACT


Key accomplishments during the past year1
Key Accomplishments LeeTranDuring the Past Year

  • Public Education Campaign

    • Newspaper advertising introducing Connexus

    • Advertising on 30 LeeTran benches throughout Lee County

    • Traffic Report Sponsorships on Radio

    • Painted and applied Connexus decals to 3 vans

  • Website

    • Purchased Domain Name - www.rideconnexus.com

PLAN – DO – CHECK - ACT


Key accomplishments during the past year2
Key Accomplishments LeeTranDuring the Past Year

  • Direct Mail

    • Direct mail letter introducing the Connexus program human resources directors of 100 largest employers

    • Designed/Printed information packet for the direct mail campaign to large employers

  • Increase Vanpools

    • Established 5 new vanpools - total number at 6 before Hurricane Charley, now at 4

PLAN – DO – CHECK - ACT


Challenges opportunities anticipated in upcoming year1
Challenges & Opportunities Anticipated in Upcoming Year LeeTran

  • Additional Employer/Employee Participation

  • Additional Vanpools & Carpools

  • Ridematching Implementation

    • Purchase Software

    • Third Party

    • Both

  • Increasing services available on Web Page

  • Increase Public Awareness

PLAN – DO – CHECK - ACT


Wouldn t it be nice if1
Wouldn’t it be nice if … LeeTran

  • CAP program became a regional program for SW Florida

  • We added additional staff (or could clone ourselves)


Leetran cap contact information
LeeTran CAP Contact Information LeeTran

  • FDOT Representative - Richard Shine

    • 239-461-4300, [email protected]

  • CAP Manager - Jeff Shuler

    • 239-277-5012 x 2223, [email protected]

  • CAP Specialist - Evelyn Thornton

    • 239-277-5012 x 2242, [email protected]


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