GO EDUCATION CENTER BUSINESS PLAN

1. GO EDUCATION CENTERBUSINESS PLAN Ikuko Miyoshi, Venice Koh, Jimmy Wang, Qinan Lin

2. outline Executive Summary Company Products and Services Market Analysis Summary Technology Requirement Feasibility Analysis Company Logo

3. Executive summary • Go originated in ancient China, centuries before its earliest know references in 5th century BC writing. • Know as Weiqi in Chinese • Igo or Go in Japanese • Baduk or Paduk, sometimes Gi in Korean • In Go, rank indicates a player’s skill in the game. Traditionally, ranks are measured using kyu and dan grades. Company Logo

4. Executive summary cont. • The rank system comprises, from the lowest to highest ranks: Company Logo

5. Business objectives • To promote the culture of playing GO in Taiwan • Helping the learner to reach their professional 'hierarchy' level in GO Company Logo

6. Company • Business activities: • Physical ‘GO’ course • Open classes for ‘GO’ • Hire qualify trainer for the course to help the student reach the hierarchy • Offer Learning Aboard Package • Act as a middle man to help the learner for oversea GO learning • Co-operate with the education center from Japan, China or Korea • Earn commission from this task Company Logo

7. Organize summer and Winter Camp once a year • Selling related GO Product online • Mark-up profit from selling related product • Source for the product that are not easy find from the market Company Logo

8. Business operations • Organization chart: Company Logo

9. Business operations cont. • Task description: • General Manager • oversee the firm's marketing and sales functions as well as the day-to-day operations of the business • leading or coordinating the strategic planning functions of the company • a team executive handle each of the department Company Logo

10. Business operations cont. • Webmaster • manage all aspects of Web operations • Trainer • GO trainner for physical class • Project Planner • Project planning and practice • Admin Assistant • Filing of correspondence in/out • Preparing document transmittal forms based on a list of documents which the Manager or other department is required to issue • Typing – Word skills for general preparation of letters/forms that the company will issue Company Logo

11. Product and services • GO tuition Course • Working flow diagram Promotion and advertisement Online enrollment Course schedule arrangement (student can view the schedule online) Internal Trainer arrangement Course opens (3 hours per week, 8 days per month Company Logo

12. Product and services cont. • Elaboration of work flow diagram • The project planner will design the courses including elementary level to advance level and schedule days and time, rooms and trainers. • And then project planner will send the information to the offered course database. • The project planner will do some online promotion before students entering the website. • Also, the admin assistant will forward the dm to potential customers around the physical location Company Logo

13. Product and services cont. • After doing some promotion, course schedule will be uploaded to the website for students to enroll. • Once students’ enrollments are collected, the data will be stored to course enrollment database. • After getting the students’ enrollments, two databases will match the data and conclude the class list automatically. • Finally, trainers will receive the class list from the course registration system. Company Logo

14. Product and services cont. • Task Distribution Company Logo

15. Product and services cont. • Data Flow Diagram Company Logo

16. Product and services cont. • Standard of charge • NT$700 per Person, three hours per week • Cash in • Elementary level: NT$ 600/per week • Intermediate level: NT$ 700/per week • Advance level: NT$ 800/per week • Revenue of GO tuition course= NT$1,536,000 • we predict there will be 35 students to join elementary level course, 10 students to join intermediate level course and 5 students to join advance level course. So we will have NT$32,000 cash inflow. • NT$600(per student) × 35(students) + NT$700(per student) × 10(students) + NT$800(per student) × 5(students) = NT$32,000 • NT$32,000 × 4(weeks) ×12(months) = NT$1,536,000 Company Logo

17. Product and services cont. • Cash out • Total cost of GO tuition course promotion= NT$9,600 • Online promotion expense NT$3,600 • Yahoo key word search text link: 0.15 dollar/each click. • We estimate there will be 2000 clicks a month. • 2000(times) × 0.15(dollar/per click) × 12(months) = NT$3,600 • Local places promotion expense NT$6,000 • DM expense: NT$6,000(each printout cost NT$10) and we plan to print 600 DM around our physical location in the first year. Company Logo

18. Product and services cont. • Course design • We will assign three levels into six days (each day 1.5 hours) a week as: • Advanced level: Monday and Thursday • Monday for teaching and Thursday for competition • Intermediatelevel: Wednesday and Saturday • Wednesday for teaching and Saturday for competition • Elementary level: Tuesday and Friday • Tuesday for teaching and Friday for competition Company Logo

19. Product and services cont. Company Logo

20. Product and services cont. • One teacher forteaching all levels • One teacher forstudents’competitions of all levels. • About teaching materials, we need 60 chessboards and 60 sets of chess. (50 for students of all levels and 10 for backup) • Resources we need: • Teacher: two • Teaching materials: 60 chessboards, 60 sets of chess Company Logo

21. Product and services cont. • Learning abroad Package • Working flow diagram Online Promotion and advertisement (abroad learning center’s information will post on the website for the navigation of the visitor) Online Enrollment (an online form for who are interesting to submit their preliminary information, a 10% deposit will be collected at this stage physically) Itinerary arrangement (Once confirm the quantity of person, the company will contact aboard center to arrange the itinerary, the itinerary will post on the website and send to the student individually) Air ticket confirmation (Final sum will be collected at this stage) Student flies abroad Company Logo

22. Product and services cont. • Elaboration of work flow diagram • Project Planner in project department will make a draft and picture for the flyers and the website.. • Project planner makes the flyer as a fair copy. • Webmaster will make the advertisement on the website. • Administration assistant in administration department will in-charge the on-line enrollment document. Company Logo

23. Product and services cont. • After confirming the people, Admin assistant will collect 10% deposit from the student physically • Admin assistant will pass the enroll list to project planner. • Project planner will make the necessary arrangements for the applicants, contacting the education Center oversea. • Once confirm with the oversea education center, Admin Assistant will collect the final sum from the participant. • Once all the sum collected, admin assistant will arrange air ticket. Company Logo

24. Product and services cont. • Task Distribution Company Logo

25. Product and services cont. • Data Flow Diagram Company Logo

26. Product and services cont. Company Logo

27. Product and services cont. • Standard of charge • Each student NT$250,000 • Cash in • Learning Abroad package= NT$5,000,000 • Each student who joins learning abroad program should pay NT$250,000. And we predict there will be 20 students to join this project in the 1st year. So we will have NT$5,000,000 cash in. Company Logo

28. Product and services cont. • Cost of Learning Abroad program = NT$190,000 • The cost is consists of food, accommodation, insurance, air ticket, abroad centercharging, coordinator fee, fly’s cost for advertisement. • Air ticket NT$11,000, • insurance NT$2,000 • abroad centercharging NT$800 per day(NT$800×30= NT$24,000) • food cost NT$800 • accommodation NT$1200×30(NT$36,000) • coordinator fee NT$1,000 Company Logo

29. Product and services cont. • Summer/winter camp • Working flow diagram Online Promotion and advertisement (information will post on the website for the navigation of the visitor) Online Enrollment (an online form for who are interesting to submit their preliminary information, student can choose to either pay full amount online or physically) Trip arrangement Company Logo

30. Product and services cont. • Elaboration of work flow diagram • Project Planner wills in-charge the promotion for summer/winter camp advertisement online. • Once getting contact with the portal site, the Project Planner will obtain text for key word search. • Project Planner start advertisement evaluation as well as cost evaluation. • These cost evaluation including advertisement cost and handling charge. Company Logo

31. Product and services cont. • If the cost is acceptable, Project Planner will hand over the camp schedule as well as camp enrollment fee, camp description to Web Master for data uploading. • When the website visitor is interesting, they can enroll the camp through the website. • The enrollment form will then send directly to admin assistant. • Camp student must pay within 3 days after place an enrollment; otherwise the enrollment will be invalid. Company Logo

32. Product and services cont. • Camp student can pay by credit card online or through ATM fund transfer or physically. • Administrator will follow up if money receipt. • Once confirm receipt the payment, administrator will arrange camp accommodation order to resort hotel. • Resort hotel will in charge of food and water as well as accommodation for the camp. Company Logo

33. Product and services cont. • Task Distribution Company Logo

34. Product and services cont. • Standard of charge • Each student NT$24,000 per camp • Cash inflow • Summer/winter camp package= NT$960,000 • Each student who joins the summer/winter camp should pay NT$24,000. And we predict there will be 40 students to join this project in the 1st year. So we will have NT$960,000 cash inflow. • NT$24,000(per student) × 40(students)= NT$960,000 Company Logo

35. Product and services cont. • Cash outflow • Cost of summer/winter camp= NT$244,000 • The cost is consists of insurance and resort hotel expenses including food and water. Insurance NT$28,000. Resort hotel expenses NT$196,000. Promotion expense NT$6,000. (Yahoo key word search text link: 0.15 dollar/each click.) Company Logo

36. Product and services cont. • Data Flow Diagram Company Logo

37. Product and services cont. Company Logo

38. Product and services cont. • Product selling • Working flow diagram Getting product sample or image from supplier Cost and quality evaluation Sample photographing Upload to the website Place order from supplier Customer place order and paid online Arrange delivery Confirm received of the money Company Logo

39. Product and services cont. • Elaboration of work flow diagram • General Manager wills in-charge the sourcing job for product and supplier. • Two source of supplier, one is from Taiwan and one is from Japan. • Once getting contact with the supplier, the General Manager will obtain sample for desire product. • General Manager start sample (quality) evaluation as well as cost evaluation. Company Logo

40. Product and services cont. • These cost evaluation including unit cost and deliver cost. • If the profit margin is acceptable, General Manager will hand over the sample as well as selling price, item description to Web Master for photographing and data uploading. • When the customer is interesting particular item, they can place the order through the website. • The order form will then send directly to admin assistant. • Customer must pay within 3 days after place an order; otherwise the order will be invalid. • Customer can pay by credit card online or through ATM fund transfer. Company Logo

41. Product and services cont. • Administrator will follow up if money receipt. • Once confirm receipt the payment, administrator will arrange a purchase order to supplier. • Supplier will arrange the goods to be sent within 7-14 working days. • After received the goods from supplier, admin assistant will then check the item and deliver to customer. Company Logo

42. Product and services cont. • Task Distribution Company Logo

43. Customer Admin Assistant Receipt Schedule 0 Customer Ordering System Customer Order Item Order Management Report General Manager Product and services cont. • Data FlowDiagram Context Diagram of GO product online order system Company Logo

44. Customer • D2 Sales Tracking file • D1 Inventory file Admin Assistant Receipt 2.0 Update Sales Report 1.0 Received and process customer order 3.0 Update Inventory file 4.0 Produce Management Report Order Info. Customer Order Formatted inventory data Sales Data Inventory Data Daily inventory Depletion amount Formatted Goods sold data Daily Sales Data Management Report General Manager Product and services cont. Level-0 DFD of GO product online order system Company Logo

45. Customer D1 Inventory file • D2 Sales Tracking file Admin Assistant Customer Order Receipt 1.1 Received customer order 1.2 Generate Inventory Decrement 1.3 Generate Sales Record 1.4 Transform order to supplier format 1.2 Generate customer Receipt 1.5 Generate Daily Sales Report Order Info. Order Info. Supplier Inventory data Order Info Order Info Inventory Data Daily Sales Data Sales data Daily Sales report General Manager Level-1 DFD of GO product online order system Company Logo

46. Product and services cont. • Products • The categories of GO products: • GO Books • Common GO Equipment: including Boards, Stones, Bowl in low to medium end price range • Fine art works GO equipment in high end price range • Special souvenirs • Related item with regard to Hikaru no Go (棋魂) such as VCD, Comics, T-shirt, stationary and some art work product. Company Logo

47. Product and services cont. • Customer Payment Method • Customer can either by ATM transfer or pay online • Sales forecast • GO education center expect a 15% to 20% Gross Profit Margin from each product. • The sales target GO education center aim to reach is NT$1,000,000 • Cost • There are 3 main of cost that involved in SALES ONLINE ACTIVITIES: Company Logo

48. Product and services cont. • Delivery cost from supplier • The delivery cost has been including in the unit price. This type of product has no delivery cost incurred. Some supplier from Japan will give us such incentives and most of supplier from Taiwan will provide us such service too. • The delivery cost is charge by the supplier separately. Since we will place the order upon receipt payment from customer, the quantity and weight of the item is therefore small. • We will choose to use EMS (EXPRESS SERVICE FROM TAIWAN POST) as our delivery agent for oversea (Japan) Supplier • Cost by EMS (From Japan to Taiwan) Company Logo

49. Product and services cont. Company Logo

50. Product and services cont. • Cost delivery to customer table: • Unit cost: It depends on the goods and items • Photographing cost: The webmaster will photo the sample and optimize the photo ourselves. Therefore no cost incurred. Company Logo