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ELC 498

ELC 498. Day 8. DAY 8 Agenda. Today October 3 Tellme Networks, Inc. – Anup Recap of Online Portals Midterm exam Posted in WebCT Due Oct 13 at 11AM Return completed grade sheets before midnight OCT 5 October 6 Intro to Online Content Providers -Tony Boston.com - Steve

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ELC 498

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  1. ELC 498 Day 8

  2. DAY 8 Agenda • Today October 3 • Tellme Networks, Inc. – Anup • Recap of Online Portals • Midterm exam Posted in WebCT • Due Oct 13 at 11AM • Return completed grade sheets before midnight OCT 5 • October 6 • Intro to Online Content Providers -Tony • Boston.com - Steve • October 10 is Fall Break • October 13 • Midterm Exam Due • CNET 2000 - Jeff • October 17 • BET.com – Donnie • October 20 • BMG Entertainment - Kristin • Recap of Online Content Providers • Intro to Online retailers • October 24 • Staples.com -Anup

  3. Case study • Taken • iVillage Kristin • Monster Donnie • Napster Jeff • Paypal – Steve • Ebay – Anup • 0ther possible • Craig's List • Google • NetZero • EarthLink • Epionons.com

  4. INTERNET BUSINESS MODELS • ACCESS PROVIDERS • PORTALS • StarMedia; Yahoo!; Tellme • CONTENT PROVIDERS • RETAILERS • BROKERS • MARKET MAKERS

  5. Issues Facing Portals Payoff from vertical integration Viability of competing models Free access (NetZero; AltaVista) Better navigation (GoTo.com; Google; AskJeeves; About.com) Destination sites usurping portal functionality Maturation of the user and advertiser bases Portal disintermediation of commerce sites Broadband discontinuity

  6. GBF?? • Winner takes all? • Network effects • Economies of scale • Customer retention rates • Competitive risks • Customer life time value analysis • Funding analysis

  7. Critical Factors • Low barrier to entry • Reliance on third party providers • Inability to differentiate offerings • Commoditization? • End results • Merger and consolidations • Winner take ALL! • Or ??

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