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Global Hollywood. “When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54 th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner). MPAA 2005 total worldwide box office receipts.

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Global hollywood
Global Hollywood

“When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner)


Mpaa 2005 total worldwide box office receipts
MPAA 2005 total worldwide box office receipts


What do we mean by globalization
What do we mean by “globalization”?

Globalization as liberalization.

Globalization as universalization.

Globalization as Westernization, modernization, or “Americanization”.

Globalization as de-localization.


globalisation is the process by which the world becomes interconnected on the largest possible scale.


Why is hollywood so dominant globally
Why is Hollywood so dominant globally? interconnected on the largest possible scale.

1. Cultural factors

• “universal appeal”

• “narrative transparency”

‘The format and type of drama originated by the American entertainment industry have in the most recent era created a new universal art form which is claiming something close to a worldwide audience’ (Meisel)


Why is hollywood so dominant globally1
Why is Hollywood so dominant globally? interconnected on the largest possible scale.

2. Economic factors

• home market advantage

• economies of scale

• international distribution system


Why is hollywood so dominant globally2
Why is Hollywood so dominant globally? interconnected on the largest possible scale.

3. Historical factors

• Hollywood’s initial commercial orientation

• World Wars


Why is hollywood so dominant globally3
Why is Hollywood so dominant globally? interconnected on the largest possible scale.

4. Political factors

• MPAA (Motion Picture Association of America)

• Webb-Pomerene Act (1918)

• Marshall Plan


Other trends
Other trends interconnected on the largest possible scale.

  • Cultural flows / contra-flows

  • Globalization of film production

  • Dominance of regional film industries

  • National resistance & protectionist policies


Snapshot of national policies
Snapshot of national policies interconnected on the largest possible scale.

  • Taxes on all ticket sales (ie. India, Malaysia, Hungary, France)

  • Taxes on foreign imports (ie. Turkey, Australia)

  • Limits on imports (ie. China)

  • Screen quotas (ie. Britain)

  • Public support for industry (ie. France, EU)

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