Global Hollywood. “When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54 th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner). MPAA 2005 total worldwide box office receipts.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
“When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner)
Globalization as liberalization.
Globalization as universalization.
Globalization as Westernization, modernization, or “Americanization”.
Globalization as de-localization.
1. Cultural factors
• “universal appeal”
• “narrative transparency”
‘The format and type of drama originated by the American entertainment industry have in the most recent era created a new universal art form which is claiming something close to a worldwide audience’ (Meisel)
2. Economic factors
• home market advantage
• economies of scale
• international distribution system
3. Historical factors
• Hollywood’s initial commercial orientation
• World Wars
4. Political factors
• MPAA (Motion Picture Association of America)
• Webb-Pomerene Act (1918)
• Marshall Plan