Global hollywood
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Global Hollywood. “When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54 th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner). MPAA 2005 total worldwide box office receipts.

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Global Hollywood

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Global hollywood

Global Hollywood

“When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner)


Mpaa 2005 total worldwide box office receipts

MPAA 2005 total worldwide box office receipts


What do we mean by globalization

What do we mean by “globalization”?

Globalization as liberalization.

Globalization as universalization.

Globalization as Westernization, modernization, or “Americanization”.

Globalization as de-localization.


Global hollywood

globalisation is the process by which the world becomes interconnected on the largest possible scale.


Why is hollywood so dominant globally

Why is Hollywood so dominant globally?

1. Cultural factors

• “universal appeal”

• “narrative transparency”

‘The format and type of drama originated bythe American entertainment industry have in the most recent era created a new universal art form which is claiming something close to a worldwide audience’ (Meisel)


Why is hollywood so dominant globally1

Why is Hollywood so dominant globally?

2. Economic factors

• home market advantage

• economies of scale

• international distribution system


Why is hollywood so dominant globally2

Why is Hollywood so dominant globally?

3. Historical factors

• Hollywood’s initial commercial orientation

• World Wars


Why is hollywood so dominant globally3

Why is Hollywood so dominant globally?

4. Political factors

• MPAA (Motion Picture Association of America)

• Webb-Pomerene Act (1918)

• Marshall Plan


Other trends

Other trends

  • Cultural flows / contra-flows

  • Globalization of film production

  • Dominance of regional film industries

  • National resistance & protectionist policies


Snapshot of national policies

Snapshot of national policies

  • Taxes on all ticket sales (ie. India, Malaysia, Hungary, France)

  • Taxes on foreign imports (ie. Turkey, Australia)

  • Limits on imports (ie. China)

  • Screen quotas (ie. Britain)

  • Public support for industry (ie. France, EU)

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