Global Hollywood. “When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54 th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner). MPAA 2005 total worldwide box office receipts.
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“When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner)
Globalization as liberalization.
Globalization as universalization.
Globalization as Westernization, modernization, or “Americanization”.
Globalization as de-localization.
globalisation is the process by which the world becomes interconnected on the largest possible scale.
1. Cultural factors
• “universal appeal”
• “narrative transparency”
‘The format and type of drama originated by the American entertainment industry have in the most recent era created a new universal art form which is claiming something close to a worldwide audience’ (Meisel)
2. Economic factors
• home market advantage
• economies of scale
• international distribution system
3. Historical factors
• Hollywood’s initial commercial orientation
• World Wars
4. Political factors
• MPAA (Motion Picture Association of America)
• Webb-Pomerene Act (1918)
• Marshall Plan