Eat drink then go shopping
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Eat, Drink, then go Shopping?. Whitney Beck Nate Jones Ty Olsen Ryan Mazzola. 11:59 November 23rd. Where will you be?. Black Friday. Named for: Being in the Black Heavy Traffic 1975 Philidelphia; Army Navy Game Lead Loss items Grey Marketing Medic!?!?. Kick-Starting Sales.

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Eat, Drink, then go Shopping?

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Eat drink then go shopping

Eat, Drink, then go Shopping?

Whitney Beck

Nate Jones

Ty Olsen

Ryan Mazzola


11 59 november 23rd

11:59 November 23rd

  • Where will you be?


Black friday

Black Friday

  • Named for:

    • Being in the Black

    • Heavy Traffic

    • 1975 Philidelphia; Army Navy Game

  • Lead Loss items

  • Grey Marketing

  • Medic!?!?


Kick starting sales

Kick-Starting Sales

  • ‘Black Friday’ – Day after Thanksgiving

    -Official start to holiday shopping

    -Shopping frenzy

  • Accounts for 25-40% annual sales

    -Crucial time of year for retailers


Kick starting sales1

Kick-Starting Sales

  • Most stores host events

    -Huge sales

    -Open earlier; Close later

  • Some malls “Midnight Madness”

    -Open at midnight

    -Proven to boost sales over this 3-day weekend


Why the struggle

Why The Struggle?

  • Earlier openings-

    • Capture those first sales as soon as possible

  • Better Sales

    • The less your leader products cost, the better chance of drawing the ‘serious crowd’.

  • Intense Advertising

    • Trying to break through the competitive ‘clutter’ and become a must go in consumers minds.


Why the panic

Why the Panic?

  • Concern shoppers will run out of money early

    • Decreased discretionary income

  • No confidence in the market

    • Housing slump

    • Dow Jones down nearly 8% in last month

    • Nasdaq has also slumped 10% in last two weeks


Christmas spending

Christmas Spending

  • National Retail Federation predicts 4% growth

  • Loeb & Associates – 3 – 3.5%

  • America’s Research Group – 2%


Reasons for slow growth

Reasons for Slow Growth

  • Warm October

  • No must have items

  • High gas prices

  • Bad housing market

  • Consumers will wait for merchandise to go on sale

  • Worst Christmas Season in 5 years


Internet retailing

Internet Retailing

  • 21% increase in online sales from last year

  • Internet Retailers are offering:

    • Free shipping

    • Gift wrap

    • Web-only deals

  • Analysts suggest starting early, pushing Black Friday and Cyber Monday


Sources

Sources

  • http://www.reuters.com/article/ousivMolt/idUSN0932353820071109?pageNumber=1&sp=true

  • http://online.wsj.com/article/SB119491130661590575.html?mod=googlenews_wsj

  • http://seattlepi.nwsource.com/business/338869_retailsales09.html

  • http://www.forbes.com/markets/2007/11/08/retail-holiday-forecast-markets-equity-cx_tr_1108markets44.html

  • http://en.wikipedia.org/wiki/Black_Friday_%28shopping%29

  • http://www.youtube.com/watch?v=vVvEChXulSs

  • http://moneycentral.msn.com


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