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Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

First Steps to Facebook http://www.ProfessionalMojo.com/NCBOR. Lee Brogden Culberson Chief Mojo Officer, Professional Mojo www.ProfessionalMojo.com Facebook.com/ProfessionalMojo Twitter.com/ProfessionlMojo BlogTalkTadio.com/ProfessionalMojo. About Us. Agenda.

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Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

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  1. First Steps to Facebook http://www.ProfessionalMojo.com/NCBOR Lee Brogden CulbersonChief Mojo Officer, Professional Mojowww.ProfessionalMojo.com Facebook.com/ProfessionalMojo Twitter.com/ProfessionlMojo BlogTalkTadio.com/ProfessionalMojo

  2. About Us

  3. Agenda • What is difference between profile and page? • Important steps to set up a quality page. • Managing your page. • Get set for the follow-up. • Work on your page • Fill out the appropriate areas • Post for a couple of weeks • Bring it with you!

  4. Social Media Types You are here.

  5. How are your customers finding you?

  6. Write down WHY you are using FB. • Who is your audience? • What do you want them to do? • Why should they join your community? • What will they get from you? • What will you ask them to do?

  7. Profile vs Page? Profile: Personal, can add and seek out friends, can look at personal profiles, can share more readily, can geotag Page: Public, indexed by Google, specifically made for business – can’t look at profiles

  8. Your Business Page • Facebook.com/pages/create.php • Facebook.com/pages/create.php?migrate

  9. Steps • Choose category • Choose sub category • Upload photos to 5 photo strip • Like other pages and engage

  10. Resources – Engage (How Does FB Rank?) • Events • Pictures/galleries • Podcasts • Videos • Articles • Discussions • Blogs Who will do it? When?

  11. It’s not all about you. • Comment on other posts • Join other groups and post • Search for members & ask them to fan you • Highlight talent & successes • Post fun stuff • Share experiences • Post targeted discussions • Leadership should participate • Be a hub of opinion and resources – a go-to site for your area

  12. Publicize • Integrate Facebook widget • Create a redirect or URL that’s easy Then… • Grab the best content and push into Facebook • Use the icons generously • Customize your page

  13. Manage • Monitor daily • Post - How often? • Look at responses and decide what content is most popular and when people are responding

  14. Manage • No activity • Crazy posts • Personal lapses • Hackers • Poor administration • Poor planning • Too controlling • Impatient

  15. Final Thoughts • Slow and steady • Contact your folks directly • Don’t spam. • Post occasional entertaining statuses • Create awareness • Educate • Engage • Ask for action • Repeat engagement

  16. What to do next. • Set up your page • Update your info tab and about content • Add many, many photos and videos • Create a schedule of topics • Work it! • Bring it with you to next workshop

  17. Questions

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