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The Farm

The Farm. Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip. Overview. The Cobblestone Project The Farm Findings Strengths and Weaknesses Suggestions. The Cobblestone Project. Founded in April 2008 “A Community Without Need .”

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The Farm

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  1. The Farm Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip

  2. Overview • The Cobblestone Project • The Farm • Findings • Strengths and Weaknesses • Suggestions

  3. The Cobblestone Project • Founded in April 2008 • “A Community Without Need.” • Eight initiatives addressing a variety of issues in Northwest Arkansas

  4. The Farm • Was founded to provide sustainable agriculture to help those in need around the Northwest Arkansas community • To accomplish this goal, they have 4 strategic pillars

  5. Organizational Chart

  6. Findings

  7. Publics / Involved Constituents • Food banks • Less fortunate individuals • Employees • Subscribers • Customers • Elementary schools • Volunteers • Donors

  8. Price • Subscriptions are $500/year • Payment also enables supply for hunger relief

  9. Place • Bentonville farmers market • The farm • Select local food banks

  10. Production • A set amount of 60 subscriptions are sold per year • Demand for subscriptions exceeds 60 • 3,000 volunteers have helped with production over the past two years

  11. Promotion • Gift cards • Social media stories and updates • Word of Mouth

  12. Strengths and Opportunities

  13. Strengths • Have built a extensive nonprofit network of throughout the seven initiatives • Tackling a major issue through a unique technique • Actually producing the food to feed the hungry • Land, physical location, and a significant amount of it

  14. Opportunities • Currently tackling many issues • Attempting to do everything within each issue • Limited by seasonal growing periods • Limited distribution

  15. Suggestions

  16. Cobblestone Project and The Farm • Board Structure and Involvement • Branding • Social Media

  17. Cobblestone Project and The Farm • Cobblestone The Farm • Cobblestone The Farm

  18. Cobblestone Project and The Farm • Board Structure and Involvement • Currently have one board for all initiatives • Create a advisory/volunteer board for each • Start with the Farm • Involve and engage more people who are passionate about a specific issue

  19. Cobblestone Project and The Farm • Branding • Each initiative has its own logo

  20. Cobblestone Project and The Farm • Branding • Each imitative has its own logo • Use a circle or rounded rectangle (cobblestone) to unify logos • Use the same font for unification • Unify taglines • Be the Famer, Be the Photographer, Be the Home

  21. Cobblestone Project and The Farm • Social Media • Currently: • Facebook: Cobblestone Project Farm • Twitter: @CSProjectFarm

  22. Cobblestone Project and The Farm • Potentially mirror this pattern in all Cobblestone initiatives

  23. Cobblestone Project and The Farm • Social Media • Create signs/banners with information to be displayed at The Farm • Create brochures/cards to be passed out • Display social media information on all print material The Farm, Cobblestone Project @TheFarmCSP

  24. Cobblestone Project and The Farm • Social Media • Expand by creating a Instagram account • Link Instagram, Twitter, and Facebook • Promote through contests • Followers enter by retweeting/posting/liking

  25. Re-Evaluation of Goals • Streamline Goals and Programs • Expand Partnerships to Meet Goals • Purposeful Events

  26. Re-Evaluation of Goals • Streamline Goals and Programs • Current Goals: Hunger Relief, Economic Development, Education, and Community • Focus on your strengths • Hunger Relief • Expand harvest amount • Community • Physical location provides for more interaction

  27. Re-Evaluation of Goals • Expand Partnerships to Meet Goals • Partner with other organization to reach original goals without requiring organizational energy • Education • Apple Seeds, Inc. • Economic Growth • Farmbox Delivers

  28. Re-Evaluation of Goals • Purposeful Events • Bring people to the Farm • Fulfills the Community goal • Increases awareness and potential for more donors, volunteers, and customers

  29. Target Market • Donors • Volunteers • Customers

  30. Target Market • Donors • Develop a specific list of needs • Then, let people know those needs • Display needs at the Farm to inform those on-site • Allow for specific sponsorships, and use signage • Partner with Campus Organizations and Corporations, and recognize Future home of a new High Tunnel $5,000

  31. Target Market • Volunteers • Define volunteer groupings • Corporate, Campus, and Community • Collect volunteer information • Build relationships with volunteers for a long-term commitment

  32. Target Market • Customers • Determine specific organizations that The Farm will donate to • Acknowledge on-site and online • Voucher Cards • 1)Bring produce to the target schools • 2)Discontinue this program and focus on large organizational donations • Develop a presence at the Fayetteville Farmer’s Market

  33. Logistical Changes • Greenhouse/High Tunnel expansion • Crop variety • Land use • Foodcorps

  34. Logistical Changes • Greenhouse/Tunnel expansion • Build more • Expands growing season • Crop variety • Focus on what subscribers want

  35. Logistical Changes • Land use • Through focused goals, expansion should be possible • Foodcorps & Interns • Utilize the college community to increase staffing to tackle specific goals • Begin the process to acquire a Foodcorps worker

  36. Questions?

  37. Thank You!

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