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Evolution of Connected TV

Evolution of Connected TV. March 2013 Samsung Electronics. Trinitron/Wega TV. Dolby TV. Tv Combis. Evolution in the TV Market. Projection TV. Coloured Small TV. Design TV. Slim High Gloss Front & Back. Definitions – What are we Talking About What is Connected TV?.

damian-lott
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Evolution of Connected TV

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  1. Evolution of Connected TV March 2013 Samsung Electronics

  2. Trinitron/Wega TV Dolby TV Tv Combis Evolution in the TV Market Projection TV Coloured Small TV Design TV Slim High Gloss Front & Back

  3. Definitions – What are we Talking About What is Connected TV? Television is able to access Internet content, (excl. BD Live). INCLUDES Television has a full web browser and/or access to an app store. Web Content Access Smart TV App Store Web Browser

  4. TV Replacement Cycles: - Lengthening Age of Just replaced TV (UK) 64 Million TVs 9 Years Life 7 Million TVs/Year Replacement Cycle (age of previous TV) 64 Million TVs 8 Years Life 8 Million TVs/Year GFK: Feb 2013

  5. Replacement: UK no different to Western EuropeTotal CE Value change Jan-Nov 2011 vs Jan- Nov 2012 < -15 ≥ -15 < -10 ≥ -10 < -5 ≥ -5 < -3 ≥ -3 < -1 ≥ -1 < 1 ≥ 1 < 3 ≥ 3 < 5 ≥ 5 < 10 ≥ 10 < 15 ≥ 15 n.a. -8,2 -15,9 NO 7,5 8,4 25,7 -9,5 -6,3 34,4 -16,1 BY -15,0 13,5 -16,5 1,4 -13,5 -12,0 34,8 -3,4 -9,9 -20,6 -6,3 -3,6 -0,2 -14,8 13,3 -4,3 -13,1 GE BA -5,2 10,9 AM AZ BG -16,8 MK ME AL 25,8 -11,5

  6. Market Situation for Connected TV Market growing, but still at “Early Stage” Market Forecast of TV (Europe) 2 Market Forecast of TV (world-wide) 1 Units sold (M) 80 60 56M 53M 56M 55M 53M 51M All other TVs 40 51M 35M 31M 31M 32M 30M 20 Smart TVs 24M 25M 22M 20M 18M 4.5M 0 Smart TV Market Share 2011 2012 2013 2014 2015 2016 8.0% 33% 39% 41% 42% 45% HDTV in “Saturation” Connected TV on-going 1. Gartner(2012); 2. Displaysearch(2012)

  7. Market Situation • Market is Changing (Plus ca Change…) Smart functionality now built-in to many large screen sets But “early days” – 50% of population do not know what a smart tv is (YouGov survey Feb 2013) Older households seem to be driving growth so far (disposable income) Drivers seem to be catch-up tv and VOD (in UK 25% claim most of their viewing now “on demand”) Question: What will the future hold for Connected TV?

  8. Future of Connected TV Intelligent Cloud Service Cloud-based N-Screen Smart Home and Smart Healthcare BigData (사용내역) Cloud • SmartPlay • Target TV select • Voice control N-Screen Experience ※ OSMU(One Source Multi Use)

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