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Merger Strategy (2). Presented by Josua Tarigan SE, MBA, CMA, CFP, CSRS. Merger Strategy (Motives). Horizontal Integration refers to the increase in market share and market power that results from acquisitions .

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Merger strategy 2

Merger Strategy (2)

Presented by Josua Tarigan

SE, MBA, CMA, CFP, CSRS



Horizontal Integrationrefers to the increase in market share and market power that results from acquisitions


Horizontal Integration-involves a movement from the compettitive of spectrum toward the monopoly end-







Vertical Integrationinvolves the acquisition of firms that are closer to the source of supply or the ultimate consumer




Another motives hubris hypothesis improved management motive improved r d motives tax motive

Another MotivesHubris Hypothesis, Improved Management Motive, Improved R&D Motives, Tax Motive








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