Merger Strategy (2). Presented by Josua Tarigan SE, MBA, CMA, CFP, CSRS. Merger Strategy (Motives). Horizontal Integration refers to the increase in market share and market power that results from acquisitions .
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Merger Strategy (2)
Presented by Josua Tarigan
SE, MBA, CMA, CFP, CSRS
Horizontal Integrationrefers to the increase in market share and market power that results from acquisitions
Vertical Integrationinvolves the acquisition of firms that are closer to the source of supply or the ultimate consumer
Another MotivesHubris Hypothesis, Improved Management Motive, Improved R&D Motives, Tax Motive