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Get it right

Get it right. An insight into quality and global advancement from QS Mandy Mok Managing Director QS Asia (Asia Pacific, Middle East and New Zealand). About this presentation - QS Overview QS London QS Asia QS Intelligence unit. APPLE has done it So has Nike And Coca Cola and Starbucks

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Get it right

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  1. Get it right An insight into quality and global advancement from QS Mandy Mok Managing Director QS Asia (Asia Pacific, Middle East and New Zealand)

  2. About this presentation -QS OverviewQS LondonQS AsiaQS Intelligence unit

  3. APPLE has done it • So has Nike • And Coca Cola and Starbucks • GROUND RULES: • #1 KNOW YOUR CONSUMER • #2 BE DISTINCTIVE • #3 BE CONSISTENT

  4. QS vision QS strives to be the most trusted on-line and off-line meeting place for all candidates, schools and businesses for career and educational related decisions. We believe this will lead us to become the world’s foremost media, events and solutions company in the international higher education field.

  5. QS mission To enable motivated people to fulfil their potential by fosteringeducational achievement, career development and international mobility

  6. QS LONDON Where it all started…

  7. First edition in 1989 • Leading review of MBA programs and MBA career opportunities worldwide • Informed and up-to-date review of MBA programs and careers • QS TopMBA Career Guide (60.3%) • Business Week (59.8%) • The Financial Times (53.8%) • The Economist (33.4%)

  8. The WMT Fall Tours: Latin America (31 Aug to 16 Sept) – 8 Cities Mexico City* • Caracas • Bogota • Lima • Santiago • Buenos Aires • Sao Paulo • Rio De Janeiro North America (13 Sept to 5 Oct) – 11 Cities Toronto* • Chicago • Miami • Atlanta • Washington* • New York* • Seattle • Houston • Los Angeles • San Francisco* Europe (4 Oct to 31 Oct) – 13 Cities Tel Aviv • Kiev* • Moscow* • Paris* • Bucharest • Madrid • London* • Milan • Athens • Istanbul • Munich • Zurich • Frankfurt* Asia (3 Nov to 26 Nov) – 12 Cities Seoul • Tokyo* • Hong Kong* • Shanghai* • Guangzhou • Beijing • Taipei • Manila • Bangkok • Singapore* • Kuala Lumpur • Ho Chi Minh India & Middle East (28 Nov to 13 Dec) – 8 Cities New Delhi • Mumbai • Hyderabad • Bangalore • Chennai • Dubai* • Abu Dhabi • Cairo *include EMBA

  9. topmba.com • More than 1.6 million visitors annually, consistently spread throughout the year • Average of 5 page views per visit • Visitors from over 200 countries: Most visitors: 1. USA, 2. India, 3. UK, 4. Canada, 5. France, 6. Russia, 7. Germany • High Google ranking for organic search returns • Strong viral marketing campaigns through LinkedIn, Facebook, Orkut, Xing and Twitter

  10. Top 200 Business Schools as ranked by The Financial Times • Limited to 20 schools in each fair • Combination of 1-on-1 meetings, group discussions & presentations • Pre-screened, pre-selected • Experienced candidate management team from ex-admissions staff from leading B-Schools • Up to 32 targeted meetings

  11. Latin America (30 Aug to 6 Sept) Mexico • Bogota • Santiago • North America (13 Sept to 26 Sept) Toronto • Washington • New York • Europe (07 Oct to 31 Oct) Moscow • Madrid • London • Zurich • Frankfurt • Asia (02 Nov to 22 Nov) Seoul • Tokyo • Shanghai • Beijing • Singapore • Middle East (8 Dec) Dubai

  12. QS World MBA Tour Premium • Only B-schools listed in the *QS Global 200 business schools research (our own research into the world’s best business schools) • Smaller and more personalised events • Greater service to both school and candidate • Targeted marketing aims to bring the very best and most pro-active MBA candidates • Tokyo – 1 Sep • Seoul – 3 Sep • Beijing – 5 Sep • Shanghai – 7 Sep • Taipei – 9 Sep

  13. The WGST Fall Tours Latin America (31 Aug to 11 Sept) – 6 Cities Mexico City • Caracas • Bogota • Lima • Santiago • Buenos Aires North America (15 Sept to 26 Sept) – 6 Cities Chicago • Boston • Montreal • Toronto • Washington • New York Europe (4 Oct to 31 Oct) – 16 Cities Amsterdam • Copenhagen • Kiev • St Petersburg • Moscow • Paris • Bucharest • Sofia • London • Milan • Athens • Thessaloniki • Istanbul • Warsaw • Berlin • Frankfurt Asia (2 Nov to 25 Nov) – 11 Cities Seoul • Tokyo • Beijing • Wuhan • Nanjing • Shanghai • Guangzhou • Taipei • Bangkok • Ho Chi Minh • Kuala Lumpur India (27 Nov to 10 Dec) – 7 Cities Pune • New Delhi • Mumbai • Hyderabad • Bangalore • Chennai • Kolkata

  14. More than 10,000 people have downloaded TopGradSchool Guide 2009 from www.topgradschool.com • In 2008, 450,000 unique visitors created 1.75 million page views on topgradschool.com, underlining its emergence as key source of independent and impartial information for prospective masters and PhD candidates

  15. Official Website of the Times Higher Education – QS World University Rankings • Launch of 2008 THE-QS World University Rankings – 123,091 visits (almost 10% of 2007’s annual traffic & more than twice the optimistic projection!) • www.topuniversities.com passed 2M visits for the year 2008 • To date: for the month of June 09 • Visits: 356,699 ~ 211,332 (+68.79%) – June 08 • Absolute unique visits: 284,008 ~ 173,245 (+63.91%) – June 08 • Page views: 1,471,089 ~ 889,847 (+65.31%) – June 08 • Top 5 countries: USA: 56,291 UK: 37,723 India: 25,346 Japan: 19,760 Canada: 13,717

  16. THE Official Guide for the Top 500 universities in the world • Sold & distributed worldwide NOW Available in a Chinese edition (2010) • China’s “Project 211” ~ 106 universities • Top 700 Academies / Institutes / Colleges • Top 100 National Level Education Association for Higher Education • Top 1,000 High School Libraries • Top 200 National Education Agents & their Branches • 1,000 National Education Book Stores • 100 Government Libraries in each Province

  17. QS Top University Tour • Restricted only to the universities that are ranked within the THE-QS World University Rankings top 500 • Primarily for the Undergrads • An annual circuit of 4 one-day fairs held in 2010 • New Delhi – 27 Jan • Mumbai – 29 Jan • Bangalore – 30 Jan • Shanghai – 1 Feb • Hong Kong – 3 Feb

  18. QS ASIA Education tools, strategically created with an Asian perspective, to reach out to the regional and international arena

  19. Introduction to QS Asia • Activities managed by QS Asia include: • - QS-APPLE Conference and Exhibition • - QS-MAPLE Conference and Exhibition • - QS WorldClass Seminar • - QS WorldClass SHOWCASE (new publication) • - QS WorldARTS Tour 19

  20. Asia Pacific Professional Leaders In Education • Asia Pacific Professional Leaders In Education Helping to build world-class universities for Asia Pacific communities through global partnership and collaboration The Prime Conference and Exhibition for Top International Educators in Asia, Europe, America and Australasia 20

  21. Asia Pacific Professional Leaders In Education Who should attend QS-APPLE? • University leaders and their deputies • Strategic Planners • International Directors, Recruiters and Developers • Foreign Language Specialists • All those whose portfolio includes university internationalisation and • student mobility

  22. Asia Pacific Professional Leaders In Education Additional Features for QS-APPLE:
 • QS Business Schools Workshop – Asia (New in 2009) • ~ 23rd November, delegates will hear from specialists and international leaders in business education about trends in MBA business schools and teaching programmes • Times Higher Education-QS World University Rankings Workshop • ~ Also 23rd November, session includes an introduction to THE-QS World University Ranking, New Developments and Localised Observations and ways to advance your university’s global recognition • QS-APPLE Creative Awards • ~ Celebrates impactful and effective communication, conveying to prospective students, staff and partners the image and character of your institution’s branding presence • QS-APPLE Exhibition - Students’ Open Evening • ~ An extra evening for student access to the Exhibition to meet with institutions

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