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需求分析 PowerPoint PPT Presentation


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需求分析. 酒店开展网络营销,如今越来越成为进行市场竞争、实现可持续性发展和建立酒店品牌意识的需要。据统计, 2008 年至少三分之一的酒店客房预订将通过互联网实现,另外三分之一的酒店预订也将受到互联网的影响,通过脱机完成 ( 电话预订中心、直接入住、团体预订等等 ) 。到 2010 年底,将有超过 45 %的酒店预订通过在线完成。. 酒店网络预订的市场分析. 随着网民数量和出游人次的增加,通过网络查询酒店并预订 ( 包括在线预订和电话预订 ) 的人也越来越多。无论是大型连锁酒店还是单体酒店,都在为选择合适的网络分销渠道以吸引网民群体的购买而做出各种各样的努力。.

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需求分析

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