What is a M ission Statement. Customer – The Value Proposition. Develop a Mission Statement The Value Proposition What’s the goal of your company in offering a quality product or service to your customers ? Don’t make this complicated.
Develop a Mission Statement
Visionary: Above all else a mission statement offers a vision of what a business aspires to be.
Realistic: The broad vision needs to be tempered with realism, to be both practical and workable.
Short and concise: The mission statement should be no longer than 25 words. Some consultants recommend that the mission statement be short enough that an employee can easily remember it and readily repeat it. Similarly, management guru Peter Drucker suggests it should be able to fit on a t-shirt.
Easily understood: The statement should use plain language that is convincing and easy to understand.