Context Aware Services in Exhibition Environment - The mEXPRESS approach

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Context Aware Services in Exhibition Environment - The mEXPRESS approach

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1. Context Aware Services in Exhibition Environment - The mEXPRESS approach e-Business and e-Work Conference (e2002) Prague, The Czech Republic, 16-18 October, 2002 Ioannis Mathes ([email protected]) Adamantia Pateli ([email protected]) Argiris Tsamakos ([email protected]) Prof. Diomidis Spinellis ([email protected])

2. Presentation Outline Motivation & Objectives The mEXPRESS Solution Related Work The mEXPRESS System User Requirements & Application Scenarios Further Work

3. Presentation Status Motivation & Objectives The mEXPRESS Solution Related Work The mEXPRESS System User Requirements & Application Scenarios Further Work

4. mEXPRESS in Brief

5. Fragmented and isolated interaction between organizer, exhibitors and visitors, while all interactions are bounded to synchronous mode (request-response). Exhibition shows accumulate vast quantities of information and their success relies on the quantity and quality of interaction of the involved parties: the exhibitors and the visitors. The more effective the interaction between end parties is, the more successful the exhibition is. Motivation

6. Objectives Support and facilitate the professional exhibition industry in a context-aware manner. Enhance and facilitate visitors experience. Improve exhibitors’ communications and promotions within the exhibition. Assist and support organisers in exhibition management and operations.

7. Presentation Status Motivation & Objectives The mEXPRESS Solution Related Work The mEXPRESS System User Requirements & Application Scenarios Further Work

8. mEXPRESS will introduce a new mode of interaction among the involved parties during all visit phases. Visitors ? Navigate and interact with surrounding environment, bookmark, receive targeted messages, interact with other visitors. Exhibitors ? Manage & organize more effectively their presence in the exhibition, send promotion messages. Organizers ?Improve the monitoring and control over the exhibition operation and premises. The mEXPRESS Solution

9. Presentation Status Motivation & Objectives The mEXPRESS Solution Related Work The mEXPRESS System User Requirements & Application Scenarios Further Work

10. EGuide (CeBIT 2000) Infrared technology and XML used Drawback: Requires direct line of sight Mobile Fair Guide (CeBIT 2001) Bluetooth technology Drawback: Too much time needed to reconnect after handover b2 Online Exhibition Platform (OEP) By DCS Solutions Ltd., Singapore The Remote Access Mobile Point (RAMP) StreetBeam Inc., New York USA Related Work

11. Presentation Status Motivation & Objectives The mEXPRESS Solution Related Work The mEXPRESS System User Requirements & Application Scenarios Further Work

12. Architecture

13. WLANs Bluetooth

14. Bluetooth-based location positioning Indoor GPS System

15. PCs/Laptops for exhibitors/organizers and for visitors (before/after exhibition) . PDAs (WLAN and/or Bluetooth enabled including GPS receivers) for visitors, and organizer’s personnel. Mobile (smart-)phones (including GPS receivers) for visitors and organizer’s personnel. Info-kiosks for visitors to view their virtual trail etc.

16. Presentation Status Motivation & Objectives The mEXPRESS Solution Related Work The mEXPRESS System User Requirements & Application Scenarios Further Work

17. Case Setting The research took place in 2 different exhibition fields: Boat Show – Thalassa 2002, organised by ROTA, 5-10 April, Athens - Greece. Mobile Expo 2002, organised by FFC, 16-17 April, Helsinki - Finland. Observation concerned 3 actor types: visitors, exhibitors, organisers. Data collection was carried out through: Observation, Semi-structured (Individual or Group) Interviews

18. Personalised and location-aware Navigation Plan “Very useful service, especially for large exhibition areas” Bookmarking stands and exhibits “Creates a new way of interaction between visitors and exhibitors” Creation of and Interaction with a closed user group “I would like to use that without the tracking module” Personalised recommendations from Exhibitors “Good but only when close to the related stand” On and off site appointment scheduling “It is most probable that I would never use that service” Visitor Requirements

19. History Statistics on Visitors Behaviour “Excellent Managerial Tool” On site Promotion of their exhibits via Targeted Spots “Good to use in some kind of exhibitions” On and off-site appointment scheduling “Possibly not applicable service due to time restrictions” Exhibitor Requirements

20. Real-time Statistics on Visitors’ Flow and Behaviour “Very useful, opens up the way for new services” Information on Profile and Preferences of Visitors “Will allow better understanding of the visitors” After-event Statistics and History Information on Visitors’ Behaviour “Will speed up current work and enable better quality of service” Common & Targeted Announcements to Exhibitors and Visitors “Very useful when needed” VIP Alerts “Most probably will not be used by anyone” Organiser Requirements

21. Typical Scenarios of Use Preparing for the Exhibition Scenario Wandering through the Exhibition Hall Scenario Intention-Based Visit Scenario

22. Typical Scenarios of Use Preparing for the Exhibition Scenario Wandering through the Exhibition Hall Scenario Intention-Based Visit Scenario

23. Administrator … configures the Exhibition map. provides the organiser with Login and Pwd. Organiser … invites the organiser personnel and exhibitors to get registered. creates common and targeted messages to be sent. defines registration parameters for Exhibitors and Visitors. Preparing for the Exhibition …

24. Typical Scenarios of Use Preparing for the Exhibition Scenario Wandering through the Exhibition Hall Scenario Intention-Based Visit Scenario

25. Visitor … Registers himself. Submits his preferences for visiting specific stands. Submits his intention to attend a parallel workshop or seminar. Creates a “virtual business card”. Creates a closed group for interaction during the exhibition. Before the Exhibition …

26. Visitor … Asks for a location-aware navigation plan. Receives the announcements sent by organisers to candidate participants of parallel events. Asks for routing advice to reach the seminar room. Locates other members of his group. Sends a message to them. Entering the Exhibition …

27. Visitor ... Connects to an info-kiosk to view: his visit virtual trail, VBC exchanged, bookmarks made so far. Provides feedback to organisers by answering an online questionnaire. Leaving the Exhibition …

28. Typical Scenarios of Use Preparing for the Exhibition Scenario Wandering through the Exhibition Hall Scenario Intention-Based Visit Scenario

29. Visitor … Receives alert for an offer made by the exhibitor. Requests to view online the exhibitor’s product catalogue. Exchanges his VBC. Bookmarks a specific product asking for more info to be forwarded to his/her mailbox. Before leaving the stand, requests routing advice to visit a competitive stand. Visiting a Stand …

30. Presentation Status Motivation & Objectives The mEXPRESS Solution Related Work The mEXPRESS System User Requirements & Application Scenarios Further Work

31. Further Research Work Research challenges for combining more than one indoor positioning technologies for providing high level of LBS (e.g. WLAN with Indoor-GPS, WLAN with Bluetooth). Research Challenges for measuring and comparing the performance of indoor positioning technologies in real applications of LBS. Applying the mEXPRESS indoor positioning solution in similar environments, such as: Hypermarkets, Supermarkets Museums, Galleries Conferences

32. Questions ?

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