1.03 - Market Segmentation. Objective A Explain target marketing Objective B Explain the ways to segment a market. 1.03EssentialQuestions. What is target marketing and what has caused sports businesses to increase this marketing tactic? In what ways do sport marketers segment a market?
Explain target marketing
Women make up 44 percent of NFL’s Fan base.
Customers are not influenced by mass marketing because they are…DISCERNING - (Able to understand something that is complex.) with product purchases.
Explain the ways to segment a market.
occupations or hobbies.
Discuss ways that a
market can be