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Strategic Alliances. Key Concepts & Discussion Questions. Examples . Sony Ericsson Nummi BOA – CCB IBM – Lenovo Apple – BMW Kellogg – Disney. Why do companies form strategic alliances? . Sharing costs & risks Combining complementary skills Accessing new markets and technologies

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strategic alliances

Strategic Alliances

Key Concepts &

Discussion Questions

examples
Examples
  • Sony Ericsson
  • Nummi
  • BOA – CCB
  • IBM – Lenovo
  • Apple – BMW
  • Kellogg – Disney
why do companies form strategic alliances
Why do companies form strategic alliances?
  • Sharing costs & risks
  • Combining complementary skills
  • Accessing new markets and technologies
  • Formulating technical standards
  • Preempting key competitors
  • Reserving learning opportunities
  • Responding to competition
how do we classify strategic alliances
How do we classify strategic alliances?
  • Joint ventures (JVs)
  • Equity-based alliances
  • Non-equity-based alliances
got milk
Got Milk?
  • What’s the logic behind this advertising campaign?
  • Coopetition (Brandenburger & Nalebuff 1996): Even competitors can collaborate
  • Some other examples:

Star Alliances

Apple – IBM

Microsoft – Yahoo

what could go wrong in alliances in other words how to manage alliances
What could go wrong in alliances? In other words, how to manage alliances?
  • Motives
  • Expectations
  • Cultures
  • Unexpected Changes in competitive dynamics, strategic priorities, & leadership
renault nissan case discussion questions
Renault-Nissan: Case Discussion Questions

1. What was the motive behind the Renault-Nissan Alliance? What did each party bring to the alliance?

2. How well was the Renault-Nissan Alliance executed?

3. What benefits has the Renault-Nissan Alliance generated for each party?

4. What could be the next step of the Renault-Nissan Alliance?

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