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Strategic Alliances. Key Concepts & Discussion Questions. Examples . Sony Ericsson Nummi BOA – CCB IBM – Lenovo Apple – BMW Kellogg – Disney. Why do companies form strategic alliances? . Sharing costs & risks Combining complementary skills Accessing new markets and technologies

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Strategic Alliances

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Strategic alliances l.jpg

Strategic Alliances

Key Concepts &

Discussion Questions


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Examples

  • Sony Ericsson

  • Nummi

  • BOA – CCB

  • IBM – Lenovo

  • Apple – BMW

  • Kellogg – Disney


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Why do companies form strategic alliances?

  • Sharing costs & risks

  • Combining complementary skills

  • Accessing new markets and technologies

  • Formulating technical standards

  • Preempting key competitors

  • Reserving learning opportunities

  • Responding to competition


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How do we classify strategic alliances?

  • Joint ventures (JVs)

  • Equity-based alliances

  • Non-equity-based alliances


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Got Milk?

  • What’s the logic behind this advertising campaign?

  • Coopetition (Brandenburger & Nalebuff 1996): Even competitors can collaborate

  • Some other examples:

    Star Alliances

    Apple – IBM

    Microsoft – Yahoo


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What could go wrong in alliances? In other words, how to manage alliances?

  • Motives

  • Expectations

  • Cultures

  • Unexpected Changes in competitive dynamics, strategic priorities, & leadership


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Renault-Nissan: Case Discussion Questions

1. What was the motive behind the Renault-Nissan Alliance? What did each party bring to the alliance?

2. How well was the Renault-Nissan Alliance executed?

3. What benefits has the Renault-Nissan Alliance generated for each party?

4. What could be the next step of the Renault-Nissan Alliance?


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