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Ads Targeting Children

Ads Targeting Children. By Mandy Leach. Preview . Companies targeting children Companies starting to expose kids to ads on alcohol and tobacco at an early age Several marketing techniques used towards children. Intro .

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Ads Targeting Children

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  1. Ads Targeting Children By Mandy Leach

  2. Preview • Companies targeting children • Companies starting to expose kids to ads on alcohol and tobacco at an early age • Several marketing techniques used towards children

  3. Intro • Children tend to be easily persuaded and influenced; this is why companies target the youth, start exposing kids to ads on alcohol and tobacco at an early age, and use marketing techniques towards children.

  4. Companies Target the Youth • Most young people view over 40,000 ads per day, just on the television alone. • This is bad, because it is leading to obesity, poor nutrition, and cigarette and alcohol use. • Between the television, the internet, billboards, and magazines, a child views over 3000 ads in just a single day.

  5. Children: Easy Targets • Children are important to marketers, because they have their own purchasing power by influencing their parents’ buying decisions. • Research proves that kids under age of 8 are psychologically defenseless against advertising. • Some other countries have bans on ads directed towards kids.

  6. Companies Exposing and Targeting Tobacco Ads Towards Kids • New and outrageous tactics used to appeal to children. • One tactic is candy-flavored cigarettes. • Flavors introduced include “Twista Lime,” “Winter MochaMint,” “Caribbean Chill,” and many others

  7. Companies Exposing and Targeting Alcohol Ads Towards Kids • Young people see about 45% more beer ads and 27% more hard alcohol ads in teen magazines than adults do in their magazines. • On the internet, there are over 100 commercials web sites that promote products of alcohol.

  8. Super Bowl Commercial • http://www.youtube.com/watch?v=D8Oy96jzSns&feature=related • Annually, most young people see 2000 beer/wine commercials and they are usually on sporting channels.

  9. Increase in Ads for Kids • The industry has gone from spending around $100 million in 1990 to over $2 billion in 2000. • With smaller family sizes and dual income today, parents are more likely to buy more for their kids • Some parents feel bad for being so busy and tend to buy their children a toy to make up for it.

  10. Strategies Marketers Use Towards Kids • Pester power • Brand name preference • Buzz or street marketing

  11. Conclusion • Companies tend to target children, start exposing kids to alcohol and tobacco ads at an early age, and use marketing techniques towards kids. • The internet, magazines, and the television are full of ads targeting the youth. • Children are much easier to persuade than adults, so more time and money has been spent on ads for the younger crowd.

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