In defence of subtitling as a profession
This presentation is the property of its rightful owner.
Sponsored Links
1 / 27

In Defence of Subtitling as a Profession PowerPoint PPT Presentation


  • 37 Views
  • Uploaded on
  • Presentation posted in: General

In Defence of Subtitling as a Profession. Cl a us Stenhøj Freelance Subtitler. Bachelor in English - University of Copenhagen Academy Profession Degree in Business Economics Key Account Manager – Technical Sales 12 years Freelance Subtitler / Translator 15 years

Download Presentation

In Defence of Subtitling as a Profession

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


In defence of subtitling as a profession

In Defence of Subtitling as a Profession

Claus Stenhøj

Freelance Subtitler


In defence of subtitling as a profession

  • Bachelor in English - University of Copenhagen

  • Academy Profession Degree in Business Economics

  • Key Account Manager – Technical Sales 12 years

  • Freelance Subtitler / Translator 15 years

  • On the Board of Danish Subtitlers’ Union 12 years

  • Translating from English, German, Swedish


In defence of subtitling as a profession

1. Subtitling from scratch – High quality, more reflection,

more inspiring work, fewer linguistically transferred flaws


In defence of subtitling as a profession

1. Subtitling from scratch – High quality, more reflection,

more inspiring work, fewer linguistically transferred flaws

2. Template subtitling – Quality varies, less inspiring work,

more linguistically transferred flaws (two SL’s at once)


In defence of subtitling as a profession

1. Subtitling from scratch – High quality, more reflection,

more inspiring work, fewer linguistically transferred flaws

2. Template subtitling – Quality varies, less inspiring,

more linguistically transferred flaws (two SL’s at once)

3.EMT or SDH templates – Low quality, uninspiring work, translation flawed (less reflection), usually low rates


In defence of subtitling as a profession

1. Subtitling from scratch – High quality, more reflection,

more inspiring work, fewer linguistically transferred flaws

2. Template subtitling – Quality varies, less inspiring,

more linguistically transferred flaws (two SL’s at once)

3.EMT or SDH templates – Low quality, uninspiring work, translation flawed (less reflection), usually low rates

4.MT + post-editing – Bottom quality, uninspiring work, many flaws (much goes unnoticed), rock bottom rates


In defence of subtitling as a profession

1. Subtitling from scratch – High quality, more reflection,

more inspiring work, fewer linguistically transferred flaws

2. Template subtitling – Quality varies, lower rates, more linguistically transferred flaws (two SL’s at once)

3.EMT or SDH templates – Low quality, uninspiring work, translation flawed (less reflection), usually low rates

4.MT + post-editing – Bottom quality, uninspiring work, many flaws (much goes unnoticed), rock bottom rates

5.

+

= kwaliti?


In defence of subtitling as a profession

Riita Jääskaläinen, Professor in English, University of Joensuu, Finland

  • "The idea of translation as an automated process, wherethe result is only a linguistic bi-product, is just nonsense."

  • "It turns out that good translators are characterized by constantly being aware of their own choices and constantly having to address different problems to be able to communicate the meaning into text in the best way."

  • "Good translations also demand knowledge of both culture and context and a firm grasp of who the reader is and what is important for the reader."


In defence of subtitling as a profession

Riitta Jääskaläinen, Professor in English, University of Joensuu, Finland

  • "The idea of translation as an automated process, wherethe result is only a linguistic bi-product, is just nonsense."

  • "It turns out that good translators are characterized by constantly being aware of their own choices and constantly having to address different problems to be able to communicate the meaning into text in the best way."

  • "Good translations also demand knowledge of both culture and context and a firm grasp of who the reader is and what is important for the reader."

  • "Translators with low competence reflect relatively little over their own translations and have relatively little self-criticism."

  • "Translators with a higher competence level which again is close related with the level of education, reflect much more over their own choices in the translation process and are far more critical with their own translations."

  • "This again leads to better translations."


Salary comparison

Salary Comparison


In defence of subtitling as a profession

Quality!

kwaliti?


In defence of subtitling as a profession

Quality!

kwaliti?


In defence of subtitling as a profession

Quality!

kwaliti?


In defence of subtitling as a profession

Quality!

kwaliti?


In defence of subtitling as a profession

1

If I could play God


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorization A quality stamp for companies -> competition asset


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorizationA quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorizationA quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorizationA quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorizationA quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience

    5.Studies of reading speed of all viewers


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorizationA quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience

    5.Studies of reading speed of all viewers

    6.Studies of the effect of subtitles on viewers’ language skills


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorization.A quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience

    5.Studies of reading speed of all viewers

    6.Studies of the effect of subtitles on viewers’ language skills

    7.Acknowledgement of local subtitling standards


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorization.A quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience

    5.Studies of reading speed and studies of the effect of subtitles on viewers’ language skills.

    6.Studies of the effect of subtitles on viewers’ language skills

    7.Acknowledgement of local subtitling standards

    8.New technology development involving professional subtitlers


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorization.A quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience

    5.Studies of reading speed and studies of the effect of subtitles on viewers’ language skills.

    6.Studies of the effect of subtitles on viewers’ language skills

    7.Acknowledgement of local subtitling standards

    8.New technology development involving professional subtitlers

    9.Linguistic studies of the quality of machine translation


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorization.A quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience

    5.Studies of reading speed and studies of the effect of subtitles on viewers’ language skills.

    6.Studies of the effect of subtitles on viewers’ language skills

    7.Acknowledgement of local subtitling standards

    8.New technology development involving professional subtitlers

    9.Linguistic studies of the quality of machine translation

    10.To obtain and maintain broadcasting licenses broadcasters must adhere to specific subtitling standards regarding quality, reading speed, and local subtitling standards


In defence of subtitling as a profession

  • The 10 Commandments of Subtitling

    1.A high level education or training -> authorization.A quality stamp for companies -> competition asset

    2.Closer cooperation between subtitling companies and freelance subtitlers -> quality as important as turnover

    3.Attract good subtitlers by securing reasonable ratesand taking a firm stand when negotiating with end clients

    4.Make end clients aware that quality subtitling demands experienced subtitlers and that quality costs a bit more, but greatly enhances the viewer experience

    5.Studies of reading speed and studies of the effect of subtitles on viewers’ language skills.

    6.Studies of the effect of subtitles on viewers’ language skills

    7.Acknowledgement of local subtitling standards

    8.New technology development involving professional subtitlers

    9.Linguistic studies of the quality of machine translation

    10.To obtain and maintain broadcasting licenses broadcasters must adhere to specific subtitling standards regarding quality, reading speed, and local subtitling standards


In defence of subtitling as a profession

THANK YOUFOR LISTENING

Claus Stenhøj, [email protected]


  • Login