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AS Leisure Studies. Unit 2 – A People Business. Starter. Why is good customer service so important for a leisure organisation? Increased sales More customers Better public image An edge over the competition Happier and more efficient work force Satisfied customers

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As leisure studies

AS Leisure Studies

Unit 2 – A People Business


Starter

Starter

  • Why is good customer service so important for a leisure organisation?

  • Increased sales

  • More customers

  • Better public image

  • An edge over the competition

  • Happier and more efficient work force

  • Satisfied customers

  • Customer loyalty and repeat business


The big picture

The Big Picture


Objectives

Objectives

  • Customers provide the revenue required for an organisation to continue operating or, in the case of not for profit organisations, to justify its existence.

  • You need to understand a number of commercial benefits that customers provide for, and encourage in, a leisure organisation.


True or false

True or false?


Why is customer service so important

Why is customer service so important?


Activity

Activity

  • There are seven key benefits of good customer service. These are:

  • Increased sales

  • More customers

  • Better public image

  • An edge over the competition

  • Happier and more efficient work force

  • Satisfied customers

  • Customer loyalty and repeat business

  • Using Collins Advanced Vocational Leisure and Recreation - Textbook - p316-329 produce research notes about each of the above


Review

Review

  • Identify three things you have learned today

  • Identify questions you have

  • Identify 1 thing you already knew


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