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NACCHO MCH, Conference Call March 29, 2007 Presenters for Somerville, Massachusetts : PowerPoint PPT Presentation


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NACCHO MCH, Conference Call March 29, 2007 Presenters for Somerville, Massachusetts : Noreen Burke, Director Health Department Jessica Collins, Director Somerville Community Health Agenda, CHA. Somerville, MA ~ 78,000 pop 4.1 square miles Mayor and 11 Alderman

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Naccho mch conference call march 29 2007 presenters for somerville massachusetts

NACCHO

MCH, Conference Call

March 29, 2007

Presenters for Somerville, Massachusetts :

Noreen Burke, Director Health Department

Jessica Collins, Director

Somerville Community Health Agenda, CHA


Naccho mch conference call march 29 2007 presenters for somerville massachusetts

  • Somerville, MA

  • ~ 78,000pop

  • 4.1 square miles

  • Mayor and 11 Alderman

  • 50+ reported languages spoken at home

  • Heart disease and lung cancer leading causes of death

  • Social Fabric:

  • Gentrification & increasing immigrant population

  • Community coalition rich / Few $ resources

  • Good relations with community entities/competing with Boston

  • Walkable / Highway system


Baseline data prevalence of overweight among somerville 1 st 3 rd graders

Baseline data: Prevalence of Overweight among Somerville 1st - 3rd Graders

53%

26%

20%

1%

Underweight: < 5th percentile

Not at risk: > 5th to <85th percentile

At risk:  85th to < 95th percentile

Overweight:  95th percentile

Reference: NHANES 2000

Fall 2003

Economos, 2004


Somerville s risky behavior

Somerville’s “Risky” Behavior

  • Only 33% of children walk to/from school

  • Only 58% meet fruit recommendations

  • Only 15% meet vegetable recommendations

  • Only 50% meet dairy recommendations

  • 50% of 6-9 year olds have TV in their bedroom

Economos, 2004


About shape up somerville

About Shape Up Somerville

Started as a community based participatory research study at Tufts University - environmental intervention to prevent childhood obesity targeting 1st-3rd graders

Evolved into community wide campaign led by a SUS Taskforce

Taskforce Mission: a city wide campaign to increase daily physical activity and healthy eating through programming, physical infrastructure improvements, and policy work.


Multi level intervention

Multi-level Intervention

  • Community

    • Local Champions

    • Walking /Pedestrian Trainings

    • City Employee Wellness Campaign

    • Farmers Market

    • Physician and Nurse Training

    • Approved Restaurants

    • Policy Development

    • Annual 5 K Family Fitness Fair

    • Media Placement

  • Before School

    • Breakfast Program

    • Walk to School Campaign

  • School

    • School Food Service

    • Classroom Curriculum

    • Enhanced Recess

    • Policy Development

  • After School

    • After School Curriculum

  • Home

    • Parent Outreach and Education

    • Family Events

    • Parent Nutrition Forums


Cultivated partnerships

City of Somerville

Health Department

Office of Strategic Planning and Community Development

Women’s Commission

Somerville Public Schools

Union Square Main Streets

Tufts University, Friedman School

Groundwork Somerville

Massachusetts

Alliance of

Portuguese

Speakers

Federation of MA Farmers Markets

Cultivated Partnerships


Funders and sponsers

Study Funding:

CDC

US Potato Board

Dole Food Co.

Blue Cross Blue Shield of MA

United Way of MA Bay

Study Sponsors

Whole Foods Market

Gaining Ground

New Balance

WGBH

Stoneyfield Farm

Funders and Sponsers

  • Health Department Funding:

    Robert Wood Johnson Foundation

  • - Active Living by Design

  • Healthy Eating by Design

  • Tufts University


Shape up somerville taskforce

Shape Up Somerville Taskforce

Aims: To drive the campaign by thinking and acting collectively around a shared vision for a healthy Somerville.

  • Guide and collaborate in the promotion of public health education messaging

  • Inform and influence policy-making

  • Assist in grant writing to sustain programmatic and physical infrastructure work

  • Coordinate complimentary programming

  • Share data and information

  • Bring in experts when appropriate


Shape up somerville taskforce accomplishments to date

Shape Up Somerville Taskforce Accomplishments to Date:

Guide and collaborate in the promotion of public health education messaging

Proud Participant of Shape Up Somerville


Shape up somerville taskforce accomplishments to date1

Shape Up Somerville Taskforce Accomplishments to Date:

Inform and influence policy-making

  • Mayor and Alderman approved funding for the position of Pedestrian and Bike Coordinator be absorbed into City budget from grant funding in Fall 2005

  • Mayor required all cross walks be painted in thermo plastic material to provide longer lasting, brighter capability for pedestrian safety Spring 2004

  • The School Wellness Policy was approved February 2005

  • Mayor Curtatone initiated SafeSTART (a Pedestrian Safety Taskforce) and recommendations for major streetscape and safety changes were presented to the Mayor and Alderman January 2007 (eg. Raised cross walks, countdown for all pedestrian signals, etc)


Shape up somerville taskforce accomplishments to date2

Shape Up Somerville Taskforce Accomplishments to Date:

Inform and influence policy-making continued

  • Mayor initiated a new City employee benefit policy for reimbursements $200/year for gym membership was approved January 2007

  • Mayor and Alderman approved funding for a new Health Department position, the Shape Up Somerville Coordinator,

  • Mayor initiated the “Mayor’s Fitness Challenge” encouraging city departments to increase physical activity during the day led by Health Department.

  • City Health Department purchased and has agreed to absorb the maintenance costs of the EBT (Electronic Balance Transfer) machine which accepts food stamp benefit cards at both of the Farmer’s Markets in Somerville.


Shape up somerville taskforce accomplishments to date3

Shape Up Somerville Taskforce Accomplishments to Date:

Assist in grant writing to sustain programmatic and physical infrastructure work

  • Secured funding for ALbD evaluation grant from RWJF

  • Received funding from State DOE for Team Nutrition grant

  • Received CHNA funding for Food Service Wellness trainings

  • Received Urban Self Help grant to check brown fields around community path park


Shape up somerville taskforce accomplishments to date4

Shape Up Somerville Taskforce Accomplishments to Date:

Coordinate complimentary programming

  • East Somerville Neighborhood Walk

  • Shape Up Somerville 5K (Health Dpt)

  • Fitness Buddies 100+ (Health Dpt)

  • School system gave Wellness RFP to each school for $ to coordinate school programming specific to school needs based on data

  • Shape Up Somerville Seniors


Shape up somerville taskforce accomplishments to date and evaluation

Shape Up Somerville Taskforce Accomplishments to Date and Evaluation:

Share data and information

  • Youth Indicators Report (Health Dpt)

  • Public School Youth Risk Behavior Survey (Funded by Health Dpt)

  • Public School height, weight and fitness data

  • We added questions to two City survey’s for Citizens and Employees

  • BRFSS data

  • Continued physical assessments

  • Key Informant Interviews


Body mass index bmi somerville 4 8 th graders 2006

Body Mass Index (BMI) Somerville 4-8th graders 2006

  • This spring 4th through 8th graders were tested in physical education classes for cardiovascular ability. Youth who were at a healthy weight were more likely to pass the fitness test than overweight youth.

DATA SOURCE: Physical Education Program Grant 2006 BMI Report; Institute for Community Health, Tufts University; Total N=926;


Participation in health habits among somerville youth 2006 n 1003 2005 n 1036

Participation in Health Habits among Somerville Youth2006 N=1003; 2005 N=1036

DATA SOURCE: Youth Risk Behavior Survey, Health Dpt.


Recognition to date

Recognition to Date:

  • Highlighted in:

    • The National League of Cities Toolkit 2006

    • Walk Boston’s Golden Shoe Award 2007

    • NACCHO Conference Call March 2007

    • US Conference of Mayors Healthy Cities Information Exchange newsletter June 2007


There is no magic bullet

There is NO Magic Bullet

  • Each community has different strengths and resources

  • Social change is slow

  • Social change is very dependent on the health and strength of relationships

  • Follow your “champions”

  • Focus on initiatives that have:

    • Designated leadership

    • Designated meeting time for leadership

    • Sustainability potential


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