Motorola rfid solutions seminar
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C. C. C. ontrol. onnect. ommunicate. apture. C. Motorola RFID Solutions Seminar. Gary Beach RFID Lead. Motorola Enterprise Mobility (EMb). A Powerful Combination. Highly complementary products, channels and customers. Experience and expertise across diverse markets.

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Motorola rfid solutions seminar

C

C

C

ontrol

onnect

ommunicate

apture

C

Motorola RFID Solutions Seminar

Gary Beach

RFID Lead


Motorola enterprise mobility emb

Motorola Enterprise Mobility (EMb)

A Powerful Combination

Highly complementary products, channels and customers

Experience and expertise across diverse markets

Outstanding patent portfolio


State of the industry

State of the Industry

  • We’re Bullish!

    • Industry growth rate is near 30% annually.

    • EPC Gen 2 is stable and providing a solid platform for expansion.

    • Channel partners report increased sales quarter to quarter.

    • Business being generated in multiple verticals.

    • Many end-users budgeting for RFID.

    • Average order size is increasing.

You are here


Data collection mobile computing

Data Collection & Mobile Computing

Barcode Scanning

RFID

2 Way Radios

Handheld Computing

Vehicle Computers

Rugged Laptops

All run on Microsoft

Mobile Operating Systems


Rfid what is it

RFID – What Is It?

  • Radio Frequency IDentification

  • A technology that identifies objects using low-power radio frequency technology.

  • Two Major Classifications

    • Active– battery powered tags

    • Passive– tags powered by the reader

  • All RFID systems require two components:

    • RFID Reader

    • RFID Tag

Passive tags are 95% of the market


How it works

How It Works

Radio command signal issued from reader

Host Computer

Modified signal containing data returned

Reader

164B28F34

Antenna


Motorola rfid solutions seminar

RFID: Why Is Everyone Excited About It?

  • Capabilities

    • No Line of Sight

    • Reads 100’s of Items Simultaneously

    • Read & Read/Write

    • “Automated” Reading

  • Benefits

    • Increased accuracy and visibility

    • Improved security

    • Reduced man power

    • Operational efficiencies

Using RFID tags can save time and be more accurate than bar codes.


When to use bar codes

When To Use Bar Codes

  • When needing to read specific items

    • Ex. - Piece picking

  • When high volume reads are not required

  • When a clear line of sight can be assured

    • Ex. – Conveyors

  • When material issues (water, metal) prohibit RFID

  • When the item cost prohibits RFID

Consider the grocery check out line


When to use rfid

When To Use RFID

  • When needing to read multiple items

  • When a clear line of site is not available

  • When human interaction would slow the process

  • When data security is required

    • Ex. – Anti-counterfeit

  • When you may need to change or append the data

Key – Think of bar code applications where bar codes don’t work well


Numerous uses multiple industries

Numerous Uses – Multiple Industries

  • Retail Inventory

  • Work In Process

  • Fixed Asset Tracking

  • Baggage Handling

  • Tool and Material Tracking

  • Pharmaceutical Tracing

  • Vehicle Movements

  • Secure Cargo

  • People Tracking

  • Etc.

RFID is past the pilot stage


Key rfid markets

Key RFID Markets

RETAIL SUPPLY CHAIN

TRANSPORTATION & LOGISTICS

GOVERNMENT

MANUFACTURING


Key rfid applications

Key RFID Applications

TRANSPORT & LOGISTICS

SUPPLY CHAIN

APPLICATION

MANU

GOVT.

Item Level Inventory Visibility

Supply Chain Management

√ √ √

Baggage/Cargo Handling

Yard Management

Asset Tracking


Rfid today

RFID Today

  • What If…

    • … you could uniquely identify and track every package?

    • … your assets could notify you?

    • … your products were self monitoring?

    • … the products and tools of your business could “speak” to each other?

    • … you could collect Volumes of Accurate and Timely data?

  • Without Human Intervention

?

?

?


Constructing an rfid system

Constructing an RFID System


A typical rfid system

A “Typical” RFID System

Motorola Products

Readers

Tags

Software

Mobile

Readers.

Label

Providers

Middleware

Fixed Readers

ERP

WMS

Custom

Peel & Stick

Disposable

Inexpensive

Printers

Legacy

Software

Forklift

Readers

Asset Tracking

Shipping

WIP

Fleet Mgmt

Healthcare

Etc.

Hard Tags

Application

Software

Durable

Permanent

More expensive


Xr440 award winning performance

XR440 – Award Winning Performance

  • Latest in a Line of Proven Superior Performance Fixed Readers

    • Highest levels of performance drive system and data reliability

    • Proven in independent tests

      • RFID Journal, ODIN

  • Bi-Static Antennas for optimal performance

  • Embedded Operating System

    • Windows CE

    • Customizable intelligence at the edge

  • Intel X-Scale Processor

    • Intel IPX processor and up to 64MB of RAM

  • Proven in the Real World

    • Most widely deployed EPC reader

    • Over 15,000 installed

RFID Journal Testing


Antennas

Antennas

  • AN400 – General-Purpose Antenna

  • Good for long range and large area RFID tag reading.

  • Optimized to perform in all environments

  • Bi-Static design for fastest read speeds

  • AN200 – Rugged Environments

  • Able to withstand extreme heat and cold as well as moisture and vibration

  • AN480 – Small Field Antenna

  • Designed for small read areas

  • Mono-Static design to fit in tighter spaces

AN400

AN480

AN200


Rfid goes mobile

RFID Goes Mobile

  • Initial deployments focused on choke points

  • Ex. dock doors, points of entry

  • Products transition through choke points rapidly

  • Limited read opportunities with stationary readers

  • Thus, read accuracy is reduced

  • ROI per choke point is low

  • Dependent on the product traffic through that point

  • DCs typically have only 20-30 % of their dock doors active at any one time

  • Does not work when assets are stationary

  • On shelves

  • In store rooms


Mc9090 g hand held reader

First Complete Handheld with RFID, Bar Code and Wireless

Ruggedized design

Withstands 6 ft drops

Supports EPC Gen 2

Windows Mobile 5.0

Full Color Touch Screen Display

Industry Leading Ergonomics

Is rated Class 1 Div 2 for hazardous environments

MC9090-G Hand Held Reader


Mc9090 g read zone

MC9090-G Read Zone

70O

  • Read Zone Optimized for shelf reading

    • 70 wide angle provides broad coverage

    • Linear polarized antenna for maximum range

  • Read distances up to 15 feet

  • Balanced weight allows for easy operation

70O


Rd5000 mobile reader

RD5000 Mobile Reader

  • Cable free design - No power, data. or antenna cables

    • Integrated RFID antenna

    • 802.11 a/b/g, Bluetooth communications

    • Battery-power

  • Rugged small form-factor

    • IP66 Sealed

    • Supports Freezer Operation

    • Rugged design survives 70G of shock

  • Performance

    • Gen 2 Dense Reader Mode

    • X-scale with Win CE 5.0 for easy application development

  • Cutting edge technologies to detect proximity to products and vehicle motion

  • Supports one additional external antenna

(Optional DC Power)


Rd5000 read zone

RD5000 Read Zone

  • Radiation pattern is approximately 160o wide and tall, up to ~6’ away

  • Tag reads are possible even outside this zone

    • Power will be very low

  • A wide pattern is required to maximize case and pallet tag reads

    • Due to the close proximity between the pallets and the reader

  • Antenna gain: 1.5 dB (linear per axis)

160o

6’

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader


Rd5000 not just for forklifts

RD5000 – Not Just For Forklifts


Third party solutions

Third Party Solutions

  • Portals

  • Carts

Franwell

Jamison Doors


Rfid as part of the enterprise network

RFID As Part of the Enterprise Network

Enterprise

  • Next Generation Wireless (Wi-NG)

  • One intelligent switch managing multiple RF systems

    • Wifi

    • Passive RFID

    • Active RFID

    • Others

  • Puts intelligence in the switch, allowing for “dumb” low cost devices

  • Centralized device and system management

  • Common interfaces

MSP/ NMS & Wireless Management System

Passive RFID

RF Switch

Thin Fixed Reader

Handheld Reader

Active RFID

Mobile Devices

2.4 GHz Active Tags

Enterprise Mobile

Rugged Mobile

Laptop


Building a total solution

Building A Total Solution


A typical rfid system1

A “Typical” RFID System

Readers

Tags

Software

Systems Integration

Installation Services

System Design

Mobile

Readers.

Label

Providers

Middleware

Fixed Readers

ERP

WMS

Custom

Peel & Stick

Disposable

Inexpensive

Printers

Legacy

Software

Forklift

Readers

Asset Tracking

Shipping

WIP

Fleet Mgmt

Healthcare

Etc.

Hard Tags

Application

Software

Durable

Permanent

More expensive


Motorola rfid solutions seminar

Extended Eco-System of Partners

System

Integration

VAR/ISV Application Software

Middleware

Printers

Tags


Why motorola for rfid

Why Motorola for RFID?

  • Recognized as the performance leader

  • Broadest product line of readers

  • Fiscally sound, here today and tomorrow

  • World Class systems support capabilities

  • Largest network of integrators and partners

  • Lowest Total Cost of Ownership

  • Ability to merge with existing data collection, WLAN and mobile computing solutions


Questions

Questions?

Thank You!

[email protected]

704-904-2106


Rfid 101

RFID 101

Appendix


Electronic product code format

01·0000B47·00026F·000278IT0

Serial Number

Identifies exactly

which specific item

(i.e. Which exact

bottle of Herbal

Essences shampoo)

Header

Identifies the type

of EPC code

(4 length options)

EPC Manager

Identifies the

manufacturer of

the product

(i.e. Clairol)

Object Class

Identifies the

product type

(i.e. Herbal Essences

Shampoo)

Electronic Product Code Format

Electronic Product Code (EPC) – 96 bit format

EPC codes uniquely identify every item, case, and pallet that is ever tagged. In addition, the EPC code serves as a reference key for looking up additional information.


The rfid concept for the supply chain

The RFID Concept for the Supply Chain


How passive rfid works

How Passive RFID Works

  • RFID Reader

    • Generates the radio signal and broadcasts it via its connected antennas configured in an RF field

  • A tag passes

    • Through the RF field and receives the corresponding radio signal

  • Radio signal is

    • Received by tag’s onboard antenna

  • The tag’s chip is

    • Energized and releases its preprogrammed data

  • A portion of the radio signal is

    • Modulated and reflected back to reader

  • Reader decodes the

    • Reflected signal and passes data on to the data aggregation device and subsequently onto the host system


What is in a passive rfid tag

What is in a Passive RFID Tag?

Tag shape/design dependent on application

Printed Antenna

Semiconductor Chip

Attachment of Chip to Antenna

Substrate: Mylar, Plastic, etc.


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