1 / 5

Markus Münkler Stephanie Bauer Marshall

Mobile Advertising Committee – Suggested Process & Logistics for 2009 Publication 2 April 2009. Markus Münkler Stephanie Bauer Marshall. Status after Las Vegas F2F meeting. One 2009 publication; target end of September 2009 Contribution phase closing end of April 2009

daktari
Download Presentation

Markus Münkler Stephanie Bauer Marshall

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Mobile Advertising Committee – Suggested Process & Logistics for 2009 Publication 2 April 2009 Markus Münkler Stephanie Bauer Marshall

  2. Status after Las Vegas F2F meeting • One 2009 publication; target end of September 2009 • Contribution phase closing end of April 2009 • Priority areas discussed remain subject to contribution • Mobile application guidelines • XXL formats • 2-3 face-to-face editing meetings to lead us to publication • Early May in Duesseldorf, back to back with Amsterdam conference • 4 June in NYC with possible satellite meeting in London • Early September, back to back with MMF Berlin.

  3. NA, San Diego November EMEA, Berlin 1 September North America, NYC 2/3 June Milestone plan for 2009 work program M Committee all-hands F2F Sub-committee calls C April June December August October C M M M C C C C Publication (end September) Production (3 weeks) Final editing + committee digestion (3 weeks) M Public Review (6 weeks) Committee review and approval (4 weeks, mid July) Sub-committee editing and approval (6 weeks, mid June) M M Committee Drafting (closing end of April)

  4. F2F and call editing meetings M C C Contribution & preparation • Contributors make sure their inputs get copied to MMA. • MMA distributes all inputs received and most recent version of the mobile ad guidelines (“meeting pack”) to all Committee members minimum five working days in advance of editing meetings/calls. • Late input submissions may not be treated in the respective editing meeting. • Meeting minutes are distributed within one week after the meeting including a version containing all changes and amendments agreed during the meeting. Logistics & invitation • F2F (call) editing meeting dates and agenda are communicated with minimum six (four) weeks notice. • Meeting times accommodate EMEA and NA “stretched” working hours. Once APAC members participate regularly, night times will be suffered in turn. • Members are asked to volunteer hosting F2F meetings. MMA endeavours hosting meetings in their own premises or alongside MMA events where practical. • MMA/host facilitates in-meeting communication using voice conferencing. MMA facilitates electronic document sharing (e.g. webex, Google Apps).

  5. Immediate next steps • Agree milestone plan among sub-committee leadership team • Confirm specific dates for individual milestones • Communicate final milestone plan to wider committee a.s.a.p. • Contribution deadline end of April • F2F editing meeting dates • Emphasize full-day editing nature of meetings with slots for all sub-committees (not just programme update) • Agree hosting and communicate meeting logistics • May and June a.s.a.p. • September meeting by June at the latest

More Related