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Joshua C. Peyton , CEO josh@ yellowflag 803-467-9680

Joshua C. Peyton , CEO josh@ yellowflag.net 803-467-9680. MARKETING TEASER VIDEO www.youtube.com / yellowflagapp /. http:// www.youtube.com / watch?v =Qm_bUwP1rsk&feature=context- gfa. 1.0 BY THE NUMBERS. Football: +170 million estimated football fan base in US

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Joshua C. Peyton , CEO josh@ yellowflag 803-467-9680

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  1. Joshua C. Peyton, CEO josh@yellowflag.net 803-467-9680

  2. MARKETING TEASER VIDEOwww.youtube.com/yellowflagapp/ http://www.youtube.com/watch?v=Qm_bUwP1rsk&feature=context-gfa

  3. 1.0 BY THE NUMBERS Football: +170 million estimated football fan base in US $40 billion annual sports merchandising market $27.8 billion sports advertising sales each year Social Media and Mobile Apps: 30%of App downloads related to sports +600 million Facebook users and counting $32 billion estimated mobile advertising marketplace in 2015 But where do these two powerful markets converge? 1.0 BY THE NUMBERS

  4. 1.1 COMPANY & MISSION is a first-of-its kind social media platform that converges real-time interactive technologies with a second-screen mobile experience for both NFL and NCAA fans. Connects fans and friends quickly, & creates a unique interactive marketplace MISSION: Revolutionize the social media marketplace by converging it with live sports interaction. 1.1 COMPANY & MISSION

  5. 2.0 THE PROBLEM The Problem: Existing communication platforms for live sporting events offer inferior technology and lack the functionality that users demand. Our solution includes multiple patent-pending technologies, advanced user interface design, and functionalities driven by fan focused feedback. 2.0 THE PROBLEM

  6. 2.1 THE PROBLEM Current Communication Issues: SMS: Difficult to text multiple friends quickly Responses viewed by sender only Unrecognized users appear as phone #s Group Texting Apps: Groups annoying to create Chat room conversations Do not promote interaction Social Sports Apps: Game chat rooms Talk withstrangers Low participation 2.1 THE PROBLEM

  7. 3.0 OUR SOLUTION THE HUDDLE COMMUNICATE FANS get: Quick communication w/ friends Touch face format (patent pending) Fastest way to message 1 or MANY Everyone receives replies No chat rooms 3.0 OUR SOLUTION

  8. 3.1 OUR SOLUTION FLAGNATION INTERACT Networks get: Live Polls Instant viewer feedback America’s opinion (ESPN, FOX) 3.1 OUR SOLUTION

  9. 3.2 OUR SOLUTION 2ND SCREEN EXPERIENCE FANS get: Scoring Updates Current Statistics Live Play by Play Favorite Team Info 3.2 OUR SOLUTION

  10. 3.3 NEW MARKETPLACE 2nd SCREEN EXPERIENCE INTERACT COMMUNICATE 3.3 NEW MARKETPLACE

  11. 4.0 OUR BUSINESS MODEL LIVE DATA APP DOWNLOADS AFFILIATES NETWORKS ADVERTISERS FANS INTERACT 4.0 OUR BUSINESS MODEL

  12. 5.0 OUR TECHNOLOGY Core Platforms: iPhone, Android, Mobile Web, and Desktops Cloud computing/Server configuration MGMT Websockets, BOSH/XMPP messaging Distributed persistent NOSQL storage engine Ruby and JVM implementation stack Provisional Patents: • Serial No: 61/528,993 – Filed 30 AUG 2011 • Serial No: 61/539,707 – Filed 27 SEP 2011 5.0 OUR TECHNOLOGY

  13. 6.0 TEAM YELLOWFLAG Josh Peyton – CEO, West Point/Auburn, Army Ranger Gabe Peyton – President, Coastal Carolina Dan MacElroy– COO, West Point, SMU MBA Advisory Board: Brad Hunstable– CEO of Ustream.tv Wayne Sieve – former sports director of Yahoo Chris Yeh– Stanford, Harvard MBA 6.0 TEAM YELLOWFLAG

  14. 7.0 WHERE WE ARE • Preliminary coding on our minimum viable product. • Internship program accepted at 19 major colleges. • Signed 2011 NFL first round draft pick spokesman • Doritos negotiations for FY 2012 • Affiliate negotiations with Foot Locker and Groupon • Full Launch AUG 2012 7.0 WHERE WE ARE

  15. 8.0 THE FUTURE • Perfect YellowFlag technology & business model • Maximize investor ROI & reach profitability • Hire qualified Wounded Warriors & Veterans • Begin building • Enter the international soccer market: • estimated 3 billion people 8.0 THE FUTURE

  16. 8.1 THE FUTURE YellowFlag is a social media sports company based on friends, fans, and football. We are determined to revolutionize how football fans interact and communicate through our iPhone, Android and desktop applications. We will provide the first real time interactive platform for multiple fans/friends to communicate during live games. We will provide the first real time response system to plays called on the field. Everyone will know what America thinks…Instantaneously Talk with your closest friends instantly! Participate in live interactive polls! 1.1 WHO WE ARE

  17. QUESTIONS? Joshua C. Peyton, CEO josh@yellowflag.net 803-467-9680

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