Microsoft’s proposition for Service Provider’s to build and deliver their IaaS business

1. Microsoft’s proposition for Service Provider’s to build and deliver their IaaS business Dynamic Data Center (DDC) Ezequiel Terol Rivas Business Development Manager Microsoft Western Europe etrivas@microsoft.com

2. Agenda • Cloud and IaaS… what are we talking about exactly? • What is the opportunity for IaaS? • How can Microsoft help me in my journey to the cloud? • How is Microsoft enabling my potential customers to adopt the cloud?

3. What is “Cloud Computing” • “Cloud Computing is a style of computing where massively scalable IT-related capabilities are provided “as a service” using Internet technologies to multiple external customers”1 • Although a concept which is not totally new, we’ve been consuming online services for years (Email, Web, Shopping etc). Now much deeper and broader in application and context • “Cloud” brings together the 3 different types of services delivery • Infrastructure-as-a-Service (IaaS) • Platform-as-a-Service (PaaS) • Software-as-a-Service (SaaS) 1 Source: Gartner

4. What is “Cloud Computing” • “Cloud Computing is a style of computing where massively scalable IT-related capabilities are provided “as a service” using Internet technologies to multiple external customers”1 • Although a concept which is not totally new, we’ve been consuming online services for years (Email, Web, Shopping etc). Now much deeper and broader in application and context. • “Cloud” brings together the 3 different types of services delivery • Infrastructure-as-a-Service (IaaS) • Platform-as-a-Service (PaaS) • Software-as-a-Service (SaaS) 1 Source: Gartner

5. “Cloud” – essential characteristics* * Source: The NIST Definition of Cloud Computing v15

6. Cloud Computing Service Models Owned and manage by vendor Owned and managed by customer

7. Infrastructure as a Service (IaaS) • Infrastructure-as-a-Service (IaaS) Applications Middleware • “The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls).”1 • Hardware is owned, maintained and managed by the Service Provider • Used as commodity and billed on per-use basis • Typical characteristics of IaaS service delivery • Utility computing service and billing model • Automation of administrative tasks • Dynamic scaling – up and down Storage Operating systems Virtualization Computers Networking Datacenter 1 Source: The NIST Definition of Cloud Computing v15

8. Deployment models* • Private cloud. • The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise. • Community cloud. • The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist on premise or off premise. • Public cloud. • The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. • Hybrid cloud. • The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load-balancing between clouds). * Source: The NIST Definition of Cloud Computing v15

9. Visualizing the definitions Broad Network Access Rapid Elasticity Measured Service On-Demand Self Service Essential Characteristics Resource Pooling Service Models Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Public Private Hybrid Deployment Models Community

10. Example: Dynamic Cloud by Hostbasket

11. What do business look for in the “Cloud”?

12. By 2012,20% of businesses will own no IT assets CFO Advisory: Cloud Computing; Business Enablement, Gartner, Inc., May 2010 Gartner Press Release, Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond, Gartner, Inc., January 2010 Q&A: By 2011, CIOS Must Answer The Question, “Why Not Run In The Cloud?”, Forrester Research, Inc., August 2009

13. 70 % of IT budgets is spent maintaining IT operations

14. Why businesses move to Cloud? Part of a green initiative Disaster recovery and business continuity Leverage core competencies and free IT resources Cost efficiency Business Agility Source: Sand Hill Group Cloud Computing Survey 2010

15. What are they spending on Cloud? Cloud Computing’s Percent of IT Budget 68% spend <3% today 48% spend 10-20% in 3 year Source: Sand Hill Group Cloud Computing Survey 2010

16. Classifying Apps on Cloud Readiness Source: Sand Hill Group Cloud Computing Survey 2010

17. Your key opportunities the coming year: #1 Cost reductionremains a key purchase driver #2Offer tailored solutions for specific business requirements #3 Position hosting infrastructure services as an alternative to traditional IT outsourcing #4 Position cloud as a portfolio component, not a revolutionary new service category #5 Focus on equipment refresh cycles as a sales opening IDC | U.S. Hosting Infrastructure Services 2011–2015 Forecast | April 2011

18. Your Next Steps Automate your provisioning Virtualize your server estate Maximize on self-service Understand your costs vs. core-business

19. Supporting the Service Providers in the journey to the Cloud • Evolutive solution • From VPS to utility computing • Optimizing your data center infrastructure • Single pane of glass to manage your whole datacenter, beyond Microsoft technologies • Reducing the costs to move to the cloud • Providing an Open Source, free of charge control panel for DDC • Working with main control panel vendors to integrate DDC on their current automation platforms • Price reductions, bundle Datacenter SKUs • Increasing your business • Leveraging our sales and marketing muscles to drive demand to our partners • Allowing customers to use their current licenses in the cloud

20. Tools WebsitePanelThe free control panel for Windows Hosting Platforms Programs • Successor of DotNetPanel control panel • DotNetPanel source code was revised and open-sourced under a new “WebsitePanel” name in April 2010. • Microsoft provides paid support for WebsitePanel and does project coordination and development work for it. • WebsitePanel is not a Microsoft product. • WebsitePanel manages huge list of 3rdparty software: http://websitepanel.net/WorksWith.aspx • In November release we added modules for • Exchange 2010 SP1 Hosting Deployment • SharePoint Foundation 2010 • SmarterMail 7 • In February release we added modules for System Center (SCVMM, SCOM) http://www.websitepanel.net/

21. Call to Action Evaluate Website Panel for your business Propose Website Panel as an alternative to your existing control panels to reduce your costs Contribute from your knowledge to the shared source project

22. WebsitePanel Links New Website: www.websitepanel.net Source Code: http://websitepanel.svn.sourceforge.net/viewvc/websitepanel/WebsitePanel/ Demo: http://demo.websitepanel.net Logins: demo_admin | demo_reseller | demo_user | demo_exchange Password for all logins is “password”. Forums: http://social.msdn.microsoft.com/Forums/en-US/category/websitepanel Microsoft support: To open a support ticket, please follow the link below: http://support.microsoft.com/select/Default.aspx?target=assistance

23. Driving customers to the Cloud • Microsoft Hosting Gallery • IaaS scenarios: License Mobility • SaaS scenarios: SAL for SA price reductions

24. Tools Microsoft Hosting Gallery:Hosting Services Marketplace Platforms Programs http://www.microsoft.com/web/hosting

25. Tools Microsoft Platform Ready for Hosters:The portal to improve your hosting business Platforms Programs http://hosters.microsoftplatformready.com

26. MPR-H Sign Up Process

27. Online Engagement Cycle 1 2 3 4 Build Awareness Deploy Service Publish Service Market Service Value Prop Software and Support Publish GTM Execution Web Hosting Gallery Web Hosting PinPoint Application Hosting Marketing Collateral Managed Services WebHosting Talk * Assets Emails Banner Platform Upsell Call Downs Web Casts • Hoster to SMB Customer connections through PinPoint • Customizable Sales and Marketing kits for Web Hosting and Application Hosting with SQL Server • Exposure on WHT community portal for first 50 Hosters* • MPN Partners - Call downs, eDM’s, newsletters, banners, blogs to MPN partners that provide Hosted Solutions • Broader Community - Webinars, eDM, newsletter sponsorship to WebHosting Talk community • Focus on business and technical value prop of building Partner Hosted Solutions on MS stack • Centralized access to all software downloads including additional solutions like WPI and Web Matrix, Web App Gallery • Online training, technical resources, whitepapers, communities and blogs • Online Technical Communities for support • Get all SPLA licensing information and find a SPLAR. • Publish offer to Web Hosting Gallery, MPR-H Admin verifies offer. • Verification of offer unlocks Marketing Benefits

28. MPR-H adoption

29. Call to Action Summary Sign-up on Microsoft Platform Ready for Hosters Start working with Dynamic Data Center Register your offers in the Microsoft Hosting Gallery For any commercial support you may need, please contact Fien Keijzer (v-fienk@microsoft.com) or Laurent De Grauwe (Laurent.DeGrauwe@microsoft.com )

30. Want to find out more? The Best of Microsoft Management Summit A full (free) day focussed on the latest and greatest! System Center 2012 Join the Belgian Experts (MVP) from the System Center User Group who attended and presented at MMS 2011 in Las Vegas. They will bring you the best content from MMS 2011. You have the choice to either attend this event in person or follow it by using live-meeting. When? June 15th Where? ALM Meeting Point Antwerp How? Register Here

31. Q&A

36. Main Body Slide • First level of type (Segoe Semibold 20pt.) • Second level of type (Segoe 18pt.) • Third level of type (Segoe 16pt.) • Fourth level of type (Segoe 14pt.) • New level of type • Second level of type • Hyperlink color: http://www.microsoft.com

37. Main Body Slide • First level of type (Segoe Semibold 20pt.) • Second level of type (Segoe 18pt.) • Third level of type (Segoe 16pt.) • Fourth level of type (Segoe 14pt.) • New level of type • Second level of type • Hyperlink color: http://www.microsoft.com

38. Main Body Slide • First level of type (SegoeSemibold 20pt.) • Second level of type (Segoe 18pt.) • Third level of type (Segoe 16pt.) • Fourth level of type (Segoe 14pt.) • New level of type • Second level of type • Hyperlink color: http://www.microsoft.com