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IEEE’s in house marketing communications agency. available to IEEE Sections, Societies, conferences, departments and events. IEEE Creative Services. Professional staff that provides creative services to IEEE departments and organizations. Part of the Marketing & Sales department.

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IEEE’s in house marketing communications agency

available to IEEE Sections, Societies,

conferences, departments and events


Ieee creative services
IEEE Creative Services

Professional staff that provides creative services to IEEE departments and organizations.

Part of the Marketing & Sales department.

We’re your in house agency.

Get to know us.


Our mission

  • Partner with the businesses of the IEEE to achieve business and promotion results in support of IEEE goals and objectives

  • Provide professional marketing communication, advertising and creative services

  • Identify, create and optimize opportunities for integrated marketing communication throughout the IEEE community, and beyond

  • Protect, use and honor the IEEE brand, and the value messages which support it

  • Execute promotional projects for allocated and non-allocated IEEE clients


Services for md officers
Services for MD officers

  • IEEE Online Promotional LibraryYour Source for Promoting IEEE Values and Benefits

  • What’s New @ IEEE

    Your Source for IEEE News

  • Creative Services

    A fee-for-service program of IEEE Marketing and Sales


Services for md officers1
Services for MD officers

  • IEEE Online Promotional LibraryYour Source for Promoting IEEE Values and Benefits


Promo library a service
Promo library – a service

Extending the reach of IEEE value messages, brand

  • Makes available hundreds of unique, pre-approved ads

  • Now available for instant download

  • Updated monthly

  • A no-charge service

www.ieee.org/promolibrary

Source: Creative Services-managed promotions for IEEE businesses



Enlarge,

select,

register,

take the file.


Hundreds of web ads, too

Web ads include destination URLs, advice regarding usage, calendar concerns.


Site launch upgrades
Site Launch, Upgrades

17 April 03: Site Launch

Print ads delivered as electronic files viaauto email generated requests, webs adsavailable after registration

16 March 04: Improved delivery model

The featured “IEEE is…” ad campaign made available for immediate download in QuarkXpress format (pilot)

1 June 04: Improved delivery model

Featured a pre-selected Package of Camera Ready Ads (Linos).

1 Jan 05: Improved delivery model, again!

All print ads made available for immediate download in PDF format


Promo library usage is soaring
Promo library usage is soaring!

209 print ad downloads in 1Q05.

96 Universities/Student Branches

54 Sections/Councils

21 IEEE Pubs (staff)

11 Societies3 NonIEEE Publications

24 Other



Services for md officers2
Services for MD officers

What’s New @ IEEE

The American Society of Association Executives

Gold Circle Award Winner

First Place Electronic Newsletters/Bulletins


What s new @ ieee
What’s New @ IEEE

  • A monthly link to IEEE.

  • Opt-in, at the desk, communication.

  • More than 150,000 subscriptions.

  • Retains the IEEE relationship with members, prospects and those who cannot, or choose not to, retain their membership for a time.

  • We surveyed readers in 2004 – they value it highly.


What s new @ ieee1
What’s New @ IEEE

Our commitment and editorial mix includes member benefit news in every issue of every title, except WN Libraries.

45 of our 1,134 unique stories in 2004 (not counting sidebars) were member benefit articles.

How can you use What’s New @IEEE in your MD efforts?

  • repurpose the articles

  • dig into the archives

    www.ieee.org/whats-new/archive


What s new @ ieee2
What’s New @ IEEE

“What’s New is an excellent service from IEEE. Time and again I pick up some wonderful ‘pearls’ to share with friends and IEEE members…

“Your ability to focus on the key issues in the monthly crop of publications is commendable.”

Anthony Lobo, IEEE Bombay Section


What s new @ ieee3
What’s New @ IEEE

How can you help What’s New @IEEE?

  • Contribute story ideas

  • Tell us what we can do better

    Managing Editor, What’s New@ IEEE:

    John Platt

    IEEE Business Communications Manager

    j.platt@ieee.org 732.981.3449

    Creative Services

    IEEE Marketing & Sales


Services for md officers3
Services for MD officers

  • Creative Services

    A fee-for-service program of IEEE Marketing and Sales offering professional marketing communication services


Top ten reasons to get to know us
Top ten reasons to get to know us

1 We know what you needOn time, on budget, high quality work

2 We've done it beforeHundreds of times!

3 We know IEEEFrom membership to identity standards to reaching your prospects

4 We're talentedThis is no time for humility, check out our work, ask about our awards


Ieee creative services top ten
IEEE Creative Services Top Ten

5 We're experiencedAn IEEE marketing professional will handle your project from start to finish

6 We're cost effectiveOur prices are below market value, the IEEE experience comes free

7 We're mission drivenThe IEEE mission


Ieee creative services top ten1
IEEE Creative Services Top Ten

8 We listenTo your needs

9 We've got the resourcesTop talent, great business relationships, crackerjack interns, royalty-free image library and more!

10 With our colleagues throughout the staff, we're the answer to the question"How the heck do I do this?"


One more for the top ten
One more for the top ten…

Keep the business here, with IEEE.

It’s who we are, it’s what we do.







Society journal and conference promotions
Society, journal and conference promotions


The Future of

IEEE Conference Proceedings…is Clear

<< toggle back


Our services what can we create for you

Multimedia

Membership promotion

Conference promotion

Journal promotion

Product promotion

Brochures

Web sites

Posters

Exhibit displays

Advertising

Direct Mail

Web graphics

Marketing communication

Premiums

Our services…What can we create for you?


Take advantage of creative services
Take advantage of Creative Services

  • Use the promotion library.

  • Use the What’s New archives.

  • Run the “movie” at your next meeting.

  • Get us involved in your next promotion.

  • Let us know how we can help you.

    See Lauren Hall at the exhibit today.

Get to know us.


Phone +1 732 562 7811

Fax +1 732 465 6430

Email creativeservices@ieee.org

Web http://www.ieee.org/creativeservices

IEEE’s in house agency


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