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Persuasive Language. How to Create Voice in Your Public Service Announcement. Alliteration Anecdote Bias Clich és Colourful Words / Descriptive language Emotional appeal. Emotive language Evidence Exaggeration Generalization Inclusive Language Repetition Rhetorical Question.

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persuasive language

Persuasive Language

How to Create Voice in Your

Public Service Announcement

techniques
Alliteration

Anecdote

Bias

Clichés

Colourful Words / Descriptive language

Emotional appeal

Emotive language

Evidence

Exaggeration

Generalization

Inclusive Language

Repetition

Rhetorical Question

Techniques
alliteration
Alliteration
  • Repeating and playing upon the same letter
  • eg: \'a back-breaking job‘
    • Persuades by adding emphasis and reinforcing meaning
anecdote
Anecdote
  • A short account or story of a sad, heart warming or interesting situation
  • Eg: ‘Jimmy spends five hours a day walking to get water. . .‘
    • Usually makes reader sympathetic and receptive to the point
slide5
Bias
  • One-sidedness in presentation of view/opinion
  • Eg: The cigarette industry generates billions of dollars for the economy
    • Can influence the reader by intentionally only presenting one side of the argument
clich s
Clichés
  • Worn-out, over-used expressions
  • eg: “Life or death situation", "Turning over a new leaf“
    • These are familiar, often colloquial, a shortcut to convey meaning
colourful words descriptive language
Colourful Words / Descriptive Language
  • Words that are heightened, lively, vivid and full of interest
  • eg: hot = blistering, sultry, muggy, suffocating, steamy, wilting.
    • These produce a picture and/ or induce an emotion. Engage the reader.
emotional appeal
Emotional Appeal
  • Play on peoples emotions such as fears, insecurities, desires, hopes and values.
  • Can target moral values, patriotism, a sense of justice or injustice, family values, customs & tradition.
  • Eg: “I am Canadian”
    • Can manipulate the reader by triggering an emotional response
emotive language
Emotive Language
  • The deliberate use of strong emotive words to play on people\'s feelings.
  • Language that carries strong emotions
  • Eg: words like sleazy, slimy, vicious, disgusting, outrageous.
    • Evoke a strong emotional response in a reader to coerce/force agreement
evidence
Evidence
  • Information, facts or statements used to support a belief, opinion, point of view or proposition.
  • Eg: statistics, research, expert opinion, facts
    • Positions the reader & adds weight to the author\'s argument
exaggeration
Exaggeration
  • Overstatement, stating the case too strongly, magnifying importance.
  • Eg: “It will be a disaster of epic proportions!“
    • Exaggeration makes a point dramatically to reinforce it
generalizations
Generalizations
  • A general statement that claims that whatever is being said is true for most or a majority
  • Eg: "Children see too much violence on TV“
    • These statements may not be wholly correct, but they are easy to identify with
inclusive language
Inclusive Language
  • Includes reader/audience, engages them, sounds friendly
  • Eg: "We all know that ...“, “Together, we can make a difference”
repetition
Repetition
  • Repeated words, phrases, ideas
  • Eg: "Never, never, should we stand by and let this happen.“
    • Gives emphasis & prominence to a point/idea, repeats ideas to reinforce point & make reader remember it.
rhetorical questions
Rhetorical Questions
  • Questions that have the answer embedded in them
  • Eg: “Would YOU accept these third-world hospital conditions in our country?“
    • The answer seems obvious, so this is a very powerful manipulating device. You find yourself agreeing with the speaker automatically
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