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Evolving M odels for D igital E ducational R esources

Evolving M odels for D igital E ducational R esources. Brad Wheeler Vice President for IT & CIO Indiana University June 2010. Acceleration in Reader Innovation. http://www.theonlinemom.com/images/eReaderMotange.jpgtange.jpg. http://en.wikipedia.org/wiki/File:Ibm_pc_5150.jpg.

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Evolving M odels for D igital E ducational R esources

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  1. Evolving Models for Digital Educational Resources Brad Wheeler Vice President for IT & CIO Indiana University June 2010

  2. Acceleration in Reader Innovation http://www.theonlinemom.com/images/eReaderMotange.jpgtange.jpg http://en.wikipedia.org/wiki/File:Ibm_pc_5150.jpg http://t2.gstatic.com/images?q=tbn:ZVsmpPZtuOYMdM:http://goodereader.com/images/ereaders.jpg http://images1.everyjoe.com/files/2009/10/bn_nook1.jpg

  3. Yields New Channels for Textbook Content http://si.wsj.net/public/resources/images/PJ-AQ526_ETEXT_D_20090715144315.jpg

  4. Educational Resources • Beyond Traditional Static Textbooks • Comprehensive Educational Materials • Multimedia Content • Annotation & Collaboration • Simulations • Tutorials Access & Experience! Cost?

  5. Cost Concerns and Scrutiny http://www.insidehighered.com/views/2009/05/green

  6. Cost of Books and Supplies http://admit.indiana.edu/cost/tuition.shtml

  7. 20 Large Courses - Cost of a Textbook 2009 - Biology, Business, Chemistry, English, Folklore, Geology, Linguistics, Mathematics, Psychology, Statistics, and Sociology Used Book at Online Retailer 64% of new list price Used Book at IU Bookstore 74% of new list price Sell Back Success? 67%-75% Students NO 25%-33% Students YES 40% net cost One semester of access 65% net cost

  8. Parallel Paths Emerge OPEN Textbook Cost Problem? COMMERCIAL CourseLoad

  9. www.cnx.org

  10. Evolving Commercial Models A limited window to influence the market: • Price? • Payment Model?... (Student? Institution?) • Printing… (Allowed? Restricted?) • Length of Access?... (Years? Days?) • Digital Rights Management Restrictions? • Allowed Devices?... • PC, Kindle, Nook, Android, E-Reader, iPad, iPhone, etc.

  11. What is IU Doing?

  12. Textbook Rentals with B&N http://upload.wikimedia.org/wikipedia/en/9/93/Ivy_Tech_CC_Logo_200.png http://upload.wikimedia.org/wikipedia/en/4/42/Ball_Logo.png http://upload.wikimedia.org/wikipedia/en/thumb/8/89/Indiana_State_University_Seal.svg/180px-Indiana_State_University_Seal.svg.png http://newsinfo.iu.edu/news/page/normal/14279.html

  13. 2009/2010 Pilot Program • Pilot Program - Partnership with CourseLoad, LLC • Focused on widely used textbooks (Biology, Business, English, Folklore, Mathematics, Chemistry, Linguistics) • Full PDF and CLIP with $20 option to print • Educational Resources Fee ($0 to students for pilot) • Like a course/lab fee • 100% sell through = dramatic drop in price from publishers • 30-35% of list price for all students • Concessions in Digital Rights Management, unlimited printing, and continued access during degree

  14. Integration with Oncourse

  15. A Third Option for Trial OPEN IU Authored Materials w/fee LOCAL Textbook Cost Problem? CourseLoad COMMERCIAL

  16. Strategy • Engage many purposeful pilot trials 2010-12 • Devices, software • Content providers • Payment models • Variety of courses, professors • Student assessment of experiences, costs • Influence the market for educational resources offers in price and features

  17. Discussion

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