PART ONE EVOLUTION. CHAPTER ONE DEFINING PUBLIC RELATIONS. Markers of Public Relations Growth. United States growth: 200,000 U.S. public relations professionals Employment growth increasing faster than average through the year 2010
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PART ONE EVOLUTION
DEFINING PUBLIC RELATIONS
United States growth:
overseas have public relations programs
What is Public Relations?
Defining the field
“Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.”
1975 commissioned study found 472 definitions reduced to an 88-word definition.
1980 Task force offered two definitions
Let me show you the way……
Marketing and advertising promotes a product or service
Public relations promotes the entire organization.
Special public relations
Public affairs & issues management
Web site development and interface