Focus # 3 Opportunity funds in WHA

1. Focus # 3 Opportunity funds in WHA “If you don’t know where you’re going any road will take you there.” Lewis Carroll, Alice in Wonderland EducationUSA.state.gov

2. Adviser Planning Process – Lay the Foundation of the Plan • Vision (Future) . . . Where do you want your Center to be • Mission(Today). . . Why do we exist? • Values What do you Believe as Advisers? • Analysis/Audit . . . Where are you now? • Goal Where you want to be? • Objectives . . . What do you want to achieve? • Strategies . . . Which way is best to achieve [action plan] your objectives? • Tactics . . . How do you get there? • Implementation . . . Getting there! • Evaluation . . . Ensuring arrival (Quarterly Reviews) *This is a tool for your planning purposes and does not have to be submitted with the plan. EducationUSA.state.gov 5

3. Goal • Provide comprehensive advising and support to students who want to study in the United States EducationUSA.state.gov

4. Where You Want To BeObjectives All objectives should be reflective of the mission, vision and SWOT analysis. • Focus on opportunities and shore up weaknesses • Short-term • Low hanging fruit • Time line • Resources • Long-term • May require more resources (people, finances and time) EducationUSA.state.gov 13

5. Pre-Planning • Achieve • What do you want that you don’t have? • Preserve • What do you want that you already have? • Avoid • What don’t you want that you don’t have? • Eliminate • What do you have that you don’t want? EducationUSA.state.gov

6. Example of Strategies Objectives Increase the Center’s organization, and effectiveness to accommodate expanding the group advising program from 15 to 50 students for the Fall 2012 application cycle. Strategy Create and implement a 12 month structured group advising program that begins in January and guides qualified students (step-by-step) through the process of applying to U.S. universities and colleges. EducationUSA.state.gov

7. Tactics • Tactics are the actual down and dirty execution steps you’ll need to take to support the strategy. • It’s the detail work. EducationUSA.state.gov

8. Example of Tactics Objectives Increase the Center’s organization, and effectiveness to accommodate expanding the group advising program from 15 to 50 students for the Fall 2012 application cycle. Strategies Create and implement a 12 month structured group advising program that begins in January and guides qualified students (step-by-step) through the process of applying to U.S. universities and colleges. Tactics • Create a flyer to communicate the subjects, session dates and times of group advising sessions. • Share advising schedule with PAS and Consular section and indicate where you would like their participation. • Post advising schedule on website, in the Center, American Corners, IRC and email to selected secondary schools and organizations. • Require students to attend the monthly “So, you want to study in the U.S. session before they can join the group advising program. • Create self-study materials for students to review and use to catch up if they miss sessions. • Ask students to evaluate each session; and modify sessions as needed to be most relevant to students needs. • Ensure the resources available are the most current and add new resources based on learning from other Advisers, ECA, IIE and REACs.(use ECA FY Funds) • Purchase 5 additional computers (Use ECA FY Funds) EducationUSA.state.gov EducationUSA.state.gov 19

9. Without a Plan . . . no direction EducationUSA.state.gov

10. With A Plan • You know where you’re going and you chose the road to take you there. EducationUSA.state.gov