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“Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and markets. This data is used to create the business plan, launch a new product or service, fine tune existing products and services, or expand into new markets.
Market research can be used to determine which portion of the population will purchase a product/service, based on demographic variables like age, gender, location, culture and income level.”
Can you translate your data into a sales forecast?
The upward or downward movements of a market, during a period of time. The market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to derive the figures from the number of potential customers or customer segments. Can you forecast sales?
Pull markets sell on performance.
or service. Seller makes the delivery and collects upon acceptance. Upon reorder, seller makes more product/services to fill the customs order within lead time.
Partial pre payment is often required. Final payment is made after acceptance by buyer
for the future.
How you did it? Who did it? How was
Our market research has identified the following need………………. in the ……………………market.
We will pull our/solution/product/service into the market to solve the market identified problem at a gross profit of………….%.
We will maintain profit margins over the life of each product to enhance cash flow for the next product identified by marketing.
We plan to be successful in our chosen market by implementing our sales and marketing plan based on our market research.
produced on demand.
by period for the next five years produced
period for the next five years produced on demand
from financial angels and venture capitalists
from Private placements
Funds from Founder, Friends and Family
Create Cash Flow.
Source: News clipping
Source: M magazine Spring 2008
Source: Katharin Grayson, May 2008 http://twincities.bizjournals.com/twincities/stories/2008/06/02/focus1.html#1
See next slides for detail
Raised $11.5 Mil Q1 ’08 Makes products to lesson
stroke severity NeuroVasx, Inc.
Raised $8.5 Mil in Q4 ’07, and more than $13 Mil since founding in1997
Developing treatment for a less common form of stroke
Raised $2.4 Mil Q4 ’07
Developing tech to diagnose
Raised $11.9 Mil Q1 ’08 Makes
devices for dialysis patients Cardiovascular
Raised $18 Mil in Q3 ’07, pre IPO, makes devices that clear plaque out of arteries
Intellus Medical Inc.
Raised $4.5 Mil Q4 ’07
Developing med. device
to treat sinus inflammation
Raised $1.25 Mil Q1 ’06 Makes devices that treat chronic lung disease
Raised $21 Mil in Q4 ’07, technology that helps with early detection of lung cancer
Acorn Cardiovascular Inc.
Raised $21.6 Mil Q4 ’07
Devices to treat congestive heart failure
Raised $22 Mil in Q3 ’07,
treating atrial fibrilation
Anulex Technologies Inc.
Raised $37 Mil Q4 ’07
Developed device to treat back pain
Iasis Medical Inc.
Raised $1.5 Mil Q4 ’07
Developed device to treat gynecological disorders
1 Simply Self StorageSelf-storage facilities
Industry: Miscellaneous Services 2007 Sales: $109.1 million
2 BlueStar Energy ServicesElectricity supplier
Industry: Miscellaneous Services 2007 Sales: $171.5 million
3 Bills.comOnline personal financial information
Industry: Financial Services 2007 Sales: $43.5 million
4 HemCon Medical Technologies Inc.Medical products
Industry: Health 2007 Sales: $39.5 million
5 Global Water ResourcesWater and wastewater utility Industry: Natural Resources 2007 Sales: $26 million
6 MXenergyNatural gas and electricity supplier
Industry: Natural Resources 2007 Sales: $703.9 million
7 HealthTrans LLCPharmacy benefit-management services
Industry: Business Services 2007 Sales: $182.2 million
8 Litle & Co. LLCOnline payment processor
Industry: Financial Service 2007 Sales: $94.2 million
9 Deep Marine TechnologySubsea services for the offshore oil and gas industries
Industry: Natural Resources 2007 Sales: $55 million
10 SGISGovernment contracting, IT and professional services
Industry: Government Contractors 2007 Sales: $62 million
1 Anytime Fitness Inc.
CEO Jeff Klinger Co-ed health club chain
Founded 2002, 80 employees, 2007 $13.1 million (348%)
2 Tactile Systems Technology Inc.
CEO: Jeff Mattys Home therapy products for lymphedema
Founded 1995, 63 employees, 2007 $6.1 million (341%)
3 Knowledge Infusion
CEO: Jason Averbrook Strategic Mgmt Consulting
Founded 2004, 25 employees, 2007 $5.1 million(228%)
4 LogiSolve Consulting
Partners: Kelly Wendt + 7 eRx, Ag, Mgmt and Technical Consulting
Founded 1999, 130 employees, 2007 16.5 million (218%)
5 White House Custom Colour Inc.
CoCEOs Michael Hanline & Webb White Photo and press printing for pros
Founded 1978, 225 employees, 2007 $33 million (204%)
6 Natural Resource Group
CEO Emily Grothe, Public affairs support, permitting & compliance svcs to energy industry
Founded 1992, 201 employees, 2007 $73 million (203%)
CEO Brian Tanney, cellular distributor AirLink & Telular
Founded 2001, 6 employees, 2007 $5 million (194%)
8 eCapital Advisors
Partners Jim Plantan, Lisa David, management consulting
Founded 2001, 28 employees, 2007 $6.2 million (190%)
CEO John Olson, branding, advertising and PR services
Founded 1992, 165 employees, 2007 $44.1 million (176%)
10 CotterWeb Enterprises Inc.
CEO Daren Cotter, consumer online loyalty Inbox Dollars.com, SendEarnings.com
Founded 2000, 30 employees, 2007 $12.4 million (173%)
The Entrepreneur of the Year 1991, Inc. Magazine
He\'s founded several other companies to develop and manufacture health care products, including GV Medical, ATS Medical and CABG Medical.
In 2006 he founded Kips Bay Partners, a medical technology venture capital firm that has closed.
Currently he leads Kips Bay Medical, developing cardiovascular products.
Sources: St. Thomas Alumni page and ReconRobotics documents
National market research
How much people typically spend for lunch
How quickly they want their food
Developed a fast-baking oven
Former Pillsbury food scientist developed dough
The phone rings and the speaker says,
“ I think you should know about this one “
THAT IS FULL PAYMENT