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E-Business Models Week 3

E-Business Models Week 3. Şule Özmen. We will discuss the following Business Models Aggregation Value Chain Alliance Distributive Networks. On the basis of Main theme and key process Customer role Knowledge focus Value proposition. E-Business Models Business-Webs (B-WEBS).

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E-Business Models Week 3

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  1. E-Business Models Week 3 Şule Özmen

  2. We will discuss the following Business Models Aggregation Value Chain Alliance Distributive Networks On the basis of Main theme and key process Customer role Knowledge focus Value proposition E-Business Models Business-Webs (B-WEBS)

  3. Agora Aggregations (Portal, Infomediary) Alliances Value Chains Distributive Networks Brokerage Model Advertising Model Community Model E-Business Models

  4. Agora  Aggregations  (Portal) (Infomediary) Value Chains  Alliances  Distributive Networks (enabler)  estore, eBay, priceline e-kolay, Superonline, Ixir, Yahoo, Amozon, Travelocity, Expedia Cisco, Dell, Intel AutoXchange Compact Disc, Linux, Java AOL, Fedex Some Example E-Business Models

  5. E-Business Models (Participants) • B2B www.cisco.com www.autoXchange.com www.dell.com • B2C www.amazon.com www.yahoo.com www.travelocity, expedia www.msnbc.com (Online Media) • C2B: www.priceline.com • C2C: www.eBay.com

  6. Main theme and key process: Customer role: Knowledge focus: Value proposition: Dynamic pricing price discovery Market player Timing and market intelligence Liquidity AGORA

  7. E-Bay (1995)–Agora – C2C Market Place • Thousands of categories, millions of items for sale on the site • Traditional auction and fixed price trading • At least twice as large as its nearest competitors. Half.com* is acquired by e-Bay *Half.com is fixed price person to person e-commerce site

  8. Priceline.com B2C Market Place • A new type of e-commerce. Electronic demand collection system: • Product categories: • airline tickets, hotel rooms, rental cars, • personal finance service that offers home mortgages • automotive services that sells new cars • planning to offer a “name your own price service for long distance calling”

  9. Main theme and key process: Customer role: Knowledge focus: Value proposition: Selection and convenience needs matching Buyer Market segmentation, supplier offerings, fulfillment Optimization of selection, organization, price, convenience, matching, fullfillment AGGREGATIONS – PORTAL- INFOMEDIARYADVERTISING MODEL

  10. Main theme and key process: Customer role: Knowledge focus: Value proposition: Creativity – Innovation Contributor Creativity, community Creative collaboration in aid of a goal shared accross a community of contributors ALLIANCES –COMMUNITY MODEL

  11. Main theme and key process: Customer role: Knowledge focus: Value proposition: Distribution – allocation Sender/recipient Network optimization, visibility and transparency Facilitate the exchange and delivery of information, goods, services DISTRIBUTIVE NETWORKS

  12. Main theme and key process: Customer role: Knowledge focus: Value proposition: Process Integration –Supply Chain Management Value driver Supply Chain Management Design and delivery of an integrated product or service to a specific set of customers VALUE CHAINS

  13. Value Chains – Cisco a winner in e-business • Sells 80% of its products on line (about a million dollars a month) • Reduced its operating costs • Communication among all the participants is encouraged • order – to - delivery cycle times are reduced.

  14. Value Chains – Intel a winner in e-business • Sells more than 1 billion worth of product per month • Sales intermediaries are able to check prices, view product road maps and buy products through a password protected, customized Web site • Reduction in transaction costs of products sold • Fewer errors in order processing • Reduced order – to –delivery cycle

  15. You can have a look on these sites and share your knowledge with us http://www.hepsiburada.com http://www.arabul.com http://www.muzayede.com http://www.indirimim.com http://www.deppo.com http://shop.superonline.com  http://www.advantagetatil.com http://www.bigglook.com/biggilan

  16. Assignment • Evaluate priceline offer (refer slide 9 please) • Which web sites do you visitmore?Select one or a few of them and evaluate these sites on the basis of the following characteristics. • a-what they offer? • b-what is their target market? • c-do you think that internet is the best channel to offer what they offer? • d-what are the basic features on this web site which you think interesting or different from others?

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