E business models week 3
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E-Business Models Week 3. Şule Özmen. We will discuss the following Business Models Aggregation Value Chain Alliance Distributive Networks. On the basis of Main theme and key process Customer role Knowledge focus Value proposition. E-Business Models Business-Webs (B-WEBS).

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E-Business Models Week 3

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E business models week 3

E-Business Models Week 3

Şule Özmen


E business models business webs b webs

We will discuss the following Business Models

Aggregation

Value Chain

Alliance

Distributive Networks

On the basis of

Main theme and key process

Customer role

Knowledge focus

Value proposition

E-Business Models Business-Webs (B-WEBS)


E business models

Agora

Aggregations (Portal, Infomediary)

Alliances

Value Chains

Distributive Networks

Brokerage Model

Advertising Model

Community Model

E-Business Models


Some example e business models

Agora 

Aggregations 

(Portal)

(Infomediary)

Value Chains 

Alliances 

Distributive Networks (enabler) 

estore, eBay, priceline

e-kolay, Superonline, Ixir, Yahoo, Amozon, Travelocity, Expedia

Cisco, Dell, Intel AutoXchange

Compact Disc, Linux, Java

AOL, Fedex

Some Example E-Business Models


E business models participants

E-Business Models (Participants)

  • B2B www.cisco.com

    www.autoXchange.com

    www.dell.com

  • B2C www.amazon.com www.yahoo.com www.travelocity, expedia

    www.msnbc.com (Online Media)

  • C2B:www.priceline.com

  • C2C: www.eBay.com


Agora

Main theme and key process:

Customer role:

Knowledge focus:

Value proposition:

Dynamic pricing price discovery

Market player

Timing and market intelligence

Liquidity

AGORA


E bay 1995 agora c2c market place

E-Bay (1995)–Agora – C2C Market Place

  • Thousands of categories, millions of items for sale on the site

  • Traditional auction and fixed price trading

  • At least twice as large as its nearest competitors.

    Half.com* is acquired by e-Bay

    *Half.com is fixed price person to person e-commerce site


Priceline com b2c market place

Priceline.com B2C Market Place

  • A new type of e-commerce. Electronic demand collection system:

  • Product categories:

    • airline tickets, hotel rooms, rental cars,

    • personal finance service that offers home mortgages

    • automotive services that sells new cars

    • planning to offer a “name your own price service for long distance calling”


Aggregations portal infomediary advertising model

Main theme and key process:

Customer role:

Knowledge focus:

Value proposition:

Selection and convenience needs matching

Buyer

Market segmentation, supplier offerings, fulfillment

Optimization of selection, organization, price, convenience, matching, fullfillment

AGGREGATIONS – PORTAL- INFOMEDIARYADVERTISING MODEL


Alliances community model

Main theme and

key process:

Customer role:

Knowledge focus:

Value proposition:

Creativity – Innovation

Contributor

Creativity, community

Creative collaboration in aid of a goal shared accross a community of contributors

ALLIANCES –COMMUNITY MODEL


Distributive networks

Main theme and key process:

Customer role:

Knowledge focus:

Value proposition:

Distribution – allocation

Sender/recipient

Network optimization, visibility and transparency

Facilitate the exchange and delivery of information, goods, services

DISTRIBUTIVE NETWORKS


Value chains

Main theme and key process:

Customer role:

Knowledge focus:

Value proposition:

Process Integration –Supply Chain Management

Value driver

Supply Chain Management

Design and delivery of an

integrated product or service to a specific set of customers

VALUE CHAINS


Value chains cisco a winner in e business

Value Chains – Cisco a winner in e-business

  • Sells 80% of its products on line (about a million dollars a month)

  • Reduced its operating costs

  • Communication among all the participants is encouraged

  • order – to - delivery cycle times are reduced.


Value chains intel a winner in e business

Value Chains – Intel a winner in e-business

  • Sells more than 1 billion worth of product per month

  • Sales intermediaries are able to check prices, view product road maps and buy products through a password protected, customized Web site

  • Reduction in transaction costs of products sold

  • Fewer errors in order processing

  • Reduced order – to –delivery cycle


You can have a look on these sites and share your knowledge with us

You can have a look on these sites and share your knowledge with us

http://www.hepsiburada.com

http://www.arabul.com

http://www.muzayede.com

http://www.indirimim.com

http://www.deppo.com

http://shop.superonline.com 

http://www.advantagetatil.com

http://www.bigglook.com/biggilan


Assignment

Assignment

  • Evaluate priceline offer (refer slide 9 please)

  • Which web sites do you visitmore?Select one or a few of them and evaluate these sites on the basis of the following characteristics.

  • a-what they offer?

  • b-what is their target market?

  • c-do you think that internet is the best channel to offer what they offer?

  • d-what are the basic features on this web site which you think interesting or different from others?


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